{"id":5175,"date":"2023-06-03T16:09:47","date_gmt":"2023-06-03T20:09:47","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2023\/06\/03\/attention-attention-driving-success-within-live-streaming-environments\/"},"modified":"2023-08-22T10:05:38","modified_gmt":"2023-08-22T14:05:38","slug":"attention-attention-driving-success-within-live-streaming-environments","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/attention-attention-driving-success-within-live-streaming-environments\/5175\/","title":{"rendered":"Attention, Attention\u2026 Driving Success within Live-Streaming Environments"},"content":{"rendered":"\n

The attention narrative is gaining momentum, but what does it really mean for advertisers? Pegged as the ultimate metric to understand the relationship between format, placement, creative and ad effectiveness, how does the attention economy work in practice?<\/p>\n","protected":false},"excerpt":{"rendered":"

Pegged as the ultimate metric to understand the relationship between format, placement, creative and ad effectiveness, how does the attention economy work in practice?<\/p>\n","protected":false},"author":7,"featured_media":5176,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[8,10],"topics":[2],"class_list":["post-5175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-gaming-esports","tag-streaming-ctv","topics-editorial"],"acf":[],"yoast_head":"\nAttention, Attention\u2026 Driving Success within Live-Streaming Environments | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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