On June 19, 2023, Amazon joined Ad Net Zero<\/a> \u2013 the advertising industry\u2019s coalition to reduce the carbon impact of developing, producing, and running advertising to net zero. Amazon\u2019s membership in Ad Net Zero will complement The Climate Pledge, the organization Amazon co-founded to reach net-zero carbon emissions by 2040.<\/p>\n\n\n\n\n\n As a result of this partnership with Ad Net Zero, the 400+ signatories of The Climate Pledge are now eligible to join Ad Net Zero based on the commitments they\u2019ve already made, paving the way for broader support for media decarbonization.<\/p>\n\n\n\n\n\n \u201cGlobal challenges require global, collective action and it is crucial that we work together, as an advertising industry, to build a more sustainable future,\u201d said Alan Moss, VP Global Ad Sales, Amazon Ads. \u201cIn joining Ad Net Zero, we are committed to working with other climate leaders in the advertising industry to reduce greenhouse-gas emissions globally. I am confident that through collaboration, and the new partnership with The Climate Pledge, we can support the advertising industry\u2019s journey to net zero.\u201d<\/p>\n\n\n\n\n Research shows that consumers want to see brands leading with their values, with some 64% of consumers strongly agreeing that they are more likely to purchase and item from a brand that is willing to take a stand on social issues<\/a>. In response, Amazon Ads Brand Innovation Lab joined the Ad Council<\/a>, Amazon Music, and Alexa to build a campaign that inspired connection and conversation around Mental Health.<\/p>\n\n\n\n\n\n![\"\"](\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2023\/07\/logos.jpg\")
<\/figure>\n\nFacilitating conversations about mental health<\/strong><\/h2>\n