{"id":5329,"date":"2023-08-14T01:53:56","date_gmt":"2023-08-14T05:53:56","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2023\/08\/14\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\/"},"modified":"2023-08-14T01:53:56","modified_gmt":"2023-08-14T05:53:56","slug":"creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\/5329\/","title":{"rendered":"Creative Wins: Brands That Value Creativity and Innovation Outlive The Competition"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Norm Shearer, Partner\/Chief Creative Officer, Cactus, Denver, CO<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Years ago when I was at Art Center in LA and putting the finishing touches on my portfolio, I was lucky enough to be a part of a small group of students that got to spend the day with ad legend Lee Clow at Chiat\/Day. At the time I visited, the agency had just launched the Apple \u201cThink Different\u201d campaign and for this art student it was an incredible experience to walk the hallways and sit with the creatives literally working on the ads that today we revere as among the best the industry has ever created.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">As I was leaving, Lee handed me a Chiat\/Day-produced magazine filled with the agency\u2019s philosophies, vision, and lore. Inside was a graphic and a quote from him that said simply, \u201c99 percent of advertising sucks, we\u2019re the 1 percent.\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">I think about that often because the value of good creativity feels under threat, whether from AI, the rise in popularity around retail media networks, or just plain-ol\u2019 clients undervaluing creative people. For further evidence look no further than the current Writers Guild strike.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The reality is that a good creative agency is paramount for brands that want to be in that 1 percent that not just survives, but thrives.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Why? Because a good agency partner inspires brands to be courageous, to be unexpected, and to use creativity as that last fair advantage to beat out the other 99 percent of the field.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">A smart creative campaign that connects with the beliefs and behavior of consumers usually correlates with brands that become dominant in their category, visible among competitors, and well-liked by fans on social media, all leading to increased sales.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Economic uncertainties and the promise of the \u2018sure thing\u2019 data\/ad-tech hawkers promise may be tempting, but my completely biased advice would be to hire, or rehire, a creative agency. Especially one that will care enough to argue and debate the creative opportunities that lie within your brand, giving it the edge it needs to dominate in any financial environment.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">That part about arguing is not hyperbole, it\u2019s something I\u2019ve seen throughout my professional career. Call me old-fashioned, but this type of thoughtful, smart, and passionate \u2018give a shit\u2019 work ethic that goes into creative work for advertising, content, and marketing is what allows certain brands to win time and again.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Regardless of pandemics, economic shifts, cultural woes, or even the robots coming in to take over \u2014 human beings collaborating to be creative and innovative with ideas on how to connect brands to people who choose to buy into them is one of the most important investments a brand should use to succeed and thrive.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">And to bring this back to another advertising legend, Bill Bernbach, who once called creativity \u2018the last unfair advantage brands have today.\u2019 I like that because it confirms that even 50-plus years ago, one of our industry&#8217;s gurus realized the extent to which brands had become commoditized, rendering creativity the last remaining marketplace differentiator.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Bottom line: Creativity wins for brands. Let\u2019s value it more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Human beings collaborating to be creative and innovative with ideas on how to connect brands to people who choose to buy into them is one of the most important investments a brand should use to succeed and thrive.<\/p>\n","protected":false},"author":7,"featured_media":5330,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[4],"topics":[2],"class_list":["post-5329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-culture","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Creative Wins: Brands That Value Creativity and Innovation Outlive The Competition | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\/5329\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative Wins: Brands That Value Creativity and Innovation Outlive The Competition\" \/>\n<meta property=\"og:description\" content=\"Human beings collaborating to be creative and innovative with ideas on how to connect brands to people who choose to buy into them is one of the most important investments a brand should use to succeed and thrive.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\/5329\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-14T05:53:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/08\/creativity-and-imagination.jpg_s1024x1024wisk20c8p4lstpBQvN6bltnc_n65DuHdQyIK8qN65MI4VGYI6s.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\\\/5329\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\\\/5329\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Creative Wins: Brands That Value Creativity and Innovation Outlive The Competition\",\"datePublished\":\"2023-08-14T05:53:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\\\/5329\\\/\"},\"wordCount\":531,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\\\/5329\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/08\\\/creativity-and-imagination.jpg_s1024x1024wisk20c8p4lstpBQvN6bltnc_n65DuHdQyIK8qN65MI4VGYI6s.jpg\",\"keywords\":[\"Culture\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\\\/5329\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\\\/5329\\\/\",\"name\":\"Creative Wins: Brands That Value Creativity and Innovation Outlive The Competition | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\\\/5329\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\\\/5329\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/08\\\/creativity-and-imagination.jpg_s1024x1024wisk20c8p4lstpBQvN6bltnc_n65DuHdQyIK8qN65MI4VGYI6s.jpg\",\"datePublished\":\"2023-08-14T05:53:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\\\/5329\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\\\/5329\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\\\/5329\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/08\\\/creativity-and-imagination.jpg_s1024x1024wisk20c8p4lstpBQvN6bltnc_n65DuHdQyIK8qN65MI4VGYI6s.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/08\\\/creativity-and-imagination.jpg_s1024x1024wisk20c8p4lstpBQvN6bltnc_n65DuHdQyIK8qN65MI4VGYI6s.jpg\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\\\/5329\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Creative Wins: Brands That Value Creativity and Innovation Outlive The Competition\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Creative Wins: Brands That Value Creativity and Innovation Outlive The Competition | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\/5329\/","og_locale":"en_US","og_type":"article","og_title":"Creative Wins: Brands That Value Creativity and Innovation Outlive The Competition","og_description":"Human beings collaborating to be creative and innovative with ideas on how to connect brands to people who choose to buy into them is one of the most important investments a brand should use to succeed and thrive.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\/5329\/","og_site_name":"AW360","article_published_time":"2023-08-14T05:53:56+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/08\/creativity-and-imagination.jpg_s1024x1024wisk20c8p4lstpBQvN6bltnc_n65DuHdQyIK8qN65MI4VGYI6s.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\/5329\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\/5329\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Creative Wins: Brands That Value Creativity and Innovation Outlive The Competition","datePublished":"2023-08-14T05:53:56+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\/5329\/"},"wordCount":531,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\/5329\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/08\/creativity-and-imagination.jpg_s1024x1024wisk20c8p4lstpBQvN6bltnc_n65DuHdQyIK8qN65MI4VGYI6s.jpg","keywords":["Culture"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\/5329\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\/5329\/","name":"Creative Wins: Brands That Value Creativity and Innovation Outlive The Competition | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\/5329\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\/5329\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/08\/creativity-and-imagination.jpg_s1024x1024wisk20c8p4lstpBQvN6bltnc_n65DuHdQyIK8qN65MI4VGYI6s.jpg","datePublished":"2023-08-14T05:53:56+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\/5329\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\/5329\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\/5329\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/08\/creativity-and-imagination.jpg_s1024x1024wisk20c8p4lstpBQvN6bltnc_n65DuHdQyIK8qN65MI4VGYI6s.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/08\/creativity-and-imagination.jpg_s1024x1024wisk20c8p4lstpBQvN6bltnc_n65DuHdQyIK8qN65MI4VGYI6s.jpg","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/creative-wins-brands-that-value-creativity-and-innovation-outlive-the-competition\/5329\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Creative Wins: Brands That Value Creativity and Innovation Outlive The Competition"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/5329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=5329"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/5329\/revisions"}],"predecessor-version":[{"id":15717,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/5329\/revisions\/15717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/5330"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=5329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=5329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=5329"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=5329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}