{"id":5398,"date":"2023-08-16T09:55:04","date_gmt":"2023-08-16T13:55:04","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2023\/08\/16\/overcoming-ctvs-biggest-challenge\/"},"modified":"2026-07-14T11:30:30","modified_gmt":"2026-07-14T11:30:30","slug":"overcoming-ctvs-biggest-challenge","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/overcoming-ctvs-biggest-challenge\/5398\/","title":{"rendered":"Overcoming CTV\u2019s Biggest Challenge"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"722\" height=\"1024\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/08\/image-722x1024.png\" alt=\"\" class=\"wp-image-13935\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/08\/image-722x1024.png 722w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/08\/image-211x300.png 211w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/08\/image-768x1090.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/08\/image-1083x1536.png 1083w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/08\/image-1443x2048.png 1443w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/08\/image-scaled.png 1804w\" sizes=\"auto, (max-width: 722px) 100vw, 722px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<h4 id=\"h-got-your-measure-overcoming-ctv-s-biggest-challenge\" class=\"wp-block-heading\">Got your measure? Overcoming CTV\u2019s biggest challenge.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">It is sometimes hard to believe that Connected TV has only been around for a few short years. From an age perspective, it remains in its infancy. From an advertising viewpoint, it has already taken its place in the marketing mix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Indeed, not only has CTV taken its place, it has rapidly become an integral element of a marketing strategy, its relevance and importance seemingly rising by the month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">New research from Advertising Week and performance marketing specialists MNTN have precisely illustrated the point, finding that nine out of 10 marketers believe CTV will become \u201cvery relevant\u201d over the next five years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Download our research findings and see what marketers revealed when it comes to linear TV reporting, CTV reporting and what metrics they\u2019d like to be able to measure in the near future.<\/p>\n<\/div>\n<\/div>\n\n\n\t\t<div class=\"aw-hubspot-contact aw-hubspot-contact--layout-2 wp-block-advertising-week-hubspot-contact-form\">\n\t\t\t\t\t\t\t<div class=\"aw-hubspot-contact__inner container-small\">\n\t\t\t\t\t\t\t<div class=\"aw-hubspot-contact__intro\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"aw-hubspot-contact__title h3\"><strong>Complete the form below to get the report.<\/strong><\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"aw-hubspot-contact__form-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"aw-hubspot-contact__form-target\"\n\t\t\t\t\tid=\"aw-hbspt-contact-1\"\n\t\t\t\t\tdata-aw-hubspot-portal=\"21007392\"\n\t\t\t\t\tdata-aw-hubspot-form=\"456af8e3-ea96-4895-9853-21680ab6dd54\"\n\t\t\t\t><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.<\/p>\n","protected":false},"author":7,"featured_media":5399,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[12],"topics":[2],"class_list":["post-5398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-report","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Overcoming CTV\u2019s Biggest Challenge | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/overcoming-ctvs-biggest-challenge\/5398\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Overcoming CTV\u2019s Biggest Challenge\" \/>\n<meta property=\"og:description\" content=\"Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/overcoming-ctvs-biggest-challenge\/5398\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-16T13:55:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-14T11:30:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/08\/AW-MNTNReport-August-16x9-1-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" 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