{"id":5516,"date":"2023-09-15T09:26:53","date_gmt":"2023-09-15T13:26:53","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2023\/09\/15\/3-key-trends-shaping-advertising-industry\/"},"modified":"2026-07-14T11:26:15","modified_gmt":"2026-07-14T11:26:15","slug":"3-key-trends-shaping-advertising-industry","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/3-key-trends-shaping-advertising-industry\/5516\/","title":{"rendered":"3 Key Trends Shaping the Advertising Industry"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"693\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/09\/image.webp\" alt=\"image\" class=\"wp-image-13927\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/09\/image.webp 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/09\/image-300x203.webp 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/09\/image-768x520.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<p class=\"wp-block-paragraph\">Disruption in the first half of 2023 has set the stage for a new era in advertising.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Packed with expert analysis, eMarketer\u2019s ebook, \u201c3 Advertising and Marketing Trends Shaping 2023\u2019s Second Half,\u201d will equip you with insights to make smarter business decisions. It unpacks the shifts around an industry now fueled by breakthroughs in generative AI, the ascent of connected TV (CTV), and the growth of retail media opportunities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This ebook explores:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI\u2019s impact on search, creative brainstorming, and major self-serve ad-buying platforms<\/li>\n\n\n\n<li>The growth of connected TV (CTV) ad spending and its correlation to consumers\u2019 time spent<\/li>\n\n\n\n<li>Why retail media is expected to defy macroeconomic headwinds<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s still time to make 2023 your most profitable year yet. Get your copy today.<\/p>\n<\/div>\n<\/div>\n\n\n\t\t<div class=\"aw-hubspot-contact aw-hubspot-contact--layout-2 wp-block-advertising-week-hubspot-contact-form\">\n\t\t\t\t\t\t\t<div class=\"aw-hubspot-contact__inner container-small\">\n\t\t\t\t\t\t\t<div class=\"aw-hubspot-contact__intro\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"aw-hubspot-contact__title h3\"><strong>Complete the form below to get the report.<\/strong><\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"aw-hubspot-contact__form-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"aw-hubspot-contact__form-target\"\n\t\t\t\t\tid=\"aw-hbspt-contact-1\"\n\t\t\t\t\tdata-aw-hubspot-portal=\"21007392\"\n\t\t\t\t\tdata-aw-hubspot-form=\"2d3bf528-54c3-455b-94e0-7c28f71a9ba7\"\n\t\t\t\t><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.<\/p>\n","protected":false},"author":7,"featured_media":5517,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[12],"topics":[2],"class_list":["post-5516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-report","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 Key Trends Shaping the Advertising Industry | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/3-key-trends-shaping-advertising-industry\/5516\/\" \/>\n<meta property=\"og:locale\" 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