{"id":5542,"date":"2023-09-18T14:47:46","date_gmt":"2023-09-18T18:47:46","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2023\/09\/18\/building-future-we-want-culture-technology\/"},"modified":"2026-07-14T11:23:54","modified_gmt":"2026-07-14T11:23:54","slug":"building-future-we-want-culture-technology","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/building-future-we-want-culture-technology\/5542\/","title":{"rendered":"Building the Future We Want in Culture and Technology"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-461897f4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"722\" height=\"1024\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/09\/Pages-from-AWxBasis-Technologies-2023-handover-722x1024.png\" alt=\"\" class=\"wp-image-13922\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/09\/Pages-from-AWxBasis-Technologies-2023-handover-722x1024.png 722w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/09\/Pages-from-AWxBasis-Technologies-2023-handover-211x300.png 211w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/09\/Pages-from-AWxBasis-Technologies-2023-handover-768x1090.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/09\/Pages-from-AWxBasis-Technologies-2023-handover-1083x1536.png 1083w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/09\/Pages-from-AWxBasis-Technologies-2023-handover-1443x2048.png 1443w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/09\/Pages-from-AWxBasis-Technologies-2023-handover-scaled.png 1804w\" sizes=\"auto, (max-width: 722px) 100vw, 722px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<p class=\"wp-block-paragraph\">Is your business set up for success? The future, by definition, is always uncertain. But, the one certainty we can all rely on, is change. The pace of change seems to accelerate annually, with new technologies and practices throwing up new challenges and opportunities.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertising Week, Basis Technologies and Group Black\u2019s Bonin Bough hosted a roundtable where 12 industry leaders came together during the 2023 Cannes Lions International Festival of Creativity to discuss the complexities of building teams and companies in the ever-evolving world of technology.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This report reveals the most compelling highlights of this discussion, aiming to provide an in-depth exploration of the acute nature of change in the marketing and advertising industry. We will discuss new models of working, the possibilities and impacts of AI on creative business, and how automation can free people up to pursue what they really care about, all to reveal deep insights into what the industry\u2019s best thinkers are prioritizing for the future.<\/p>\n<\/div>\n<\/div>\n\n\n\t\t<div class=\"aw-hubspot-contact aw-hubspot-contact--layout-2 wp-block-advertising-week-hubspot-contact-form\">\n\t\t\t\t\t\t\t<div class=\"aw-hubspot-contact__inner container-small\">\n\t\t\t\t\t\t\t<div class=\"aw-hubspot-contact__intro\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"aw-hubspot-contact__title h3\"><strong>Complete the form below to get the report.<\/strong><\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"aw-hubspot-contact__form-wrap\">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"aw-hubspot-contact__form-target\"\n\t\t\t\t\tid=\"aw-hbspt-contact-1\"\n\t\t\t\t\tdata-aw-hubspot-portal=\"21007392\"\n\t\t\t\t\tdata-aw-hubspot-form=\"66295a4b-05c5-4bc2-8d06-7e1cdc8218d2\"\n\t\t\t\t><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.<\/p>\n","protected":false},"author":7,"featured_media":5543,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[12],"topics":[2],"class_list":["post-5542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-report","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Building the Future We Want in Culture and Technology | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/building-future-we-want-culture-technology\/5542\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building the Future We Want in Culture and Technology\" \/>\n<meta property=\"og:description\" content=\"Exclusive advertiser insights on the challenges, opportunities and future of Connected TV advertising as a performance channel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/building-future-we-want-culture-technology\/5542\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-18T18:47:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-14T11:23:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/09\/AW-RoundtableReport-Basis-Newspost.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"901\" \/>\n\t<meta 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