{"id":5548,"date":"2023-09-19T14:58:44","date_gmt":"2023-09-19T18:58:44","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2023\/09\/19\/changemakers-human-to-human-marketing-with-mastercard\/"},"modified":"2023-09-19T14:58:44","modified_gmt":"2023-09-19T18:58:44","slug":"changemakers-human-to-human-marketing-with-mastercard","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/changemakers-human-to-human-marketing-with-mastercard\/5548\/","title":{"rendered":"Changemakers: Human-to-Human Marketing With Mastercard"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">According to the <a href=\"https:\/\/advertising.amazon.com\/library\/guides\/2023-higher-impact-power-of-purpose-driven-brands\/?ref_=pm_cmprg_trp_aw_pp_cnnesmstc\">2023 <em>Higher Impact<\/em> report<\/a> from Amazon Ads, 81% of consumers are more likely to purchase from brands whose views align with their own.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">At the 2023 Cannes Lions International Festival of Creativity, Amazon Ads sat down with Cheryl Guerin, Executive Vice President of Global Brand Strategy &#038; Innovation at Mastercard, to learn more about how Mastercard creates trust and connection with audiences, as well as how the brand collaborated with Amazon Ads Brand Innovation Lab to develop the \u201cShe Runs This\u201d campaign, which highlighted Black women\u2013owned small businesses.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/advertising.amazon.com\/blog\/mastercard-on-creating-purpose-driven-campaigns?ref_=pm_cmprg_trp_aw_pp_cnnesmstc\">Check out the full interview<\/a> with Guerin and learn more about the power of leading with your brand\u2019s values.<\/p>\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n<p class=\"wp-block-paragraph\">Source: Amazon Ads with Environics Research, 2023 <em>Higher Impact<\/em> report, CA, DE, ES, FR, IT, UK, and US<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the 2023 Higher Impact report from Amazon Ads, 81% of consumers are more likely to purchase from brands whose views align with their own.<\/p>\n","protected":false},"author":7,"featured_media":5549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-5548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Changemakers: Human-to-Human Marketing With Mastercard | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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