{"id":5582,"date":"2023-09-12T15:24:24","date_gmt":"2023-09-12T19:24:24","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2023\/09\/12\/group-black-impact-report\/"},"modified":"2023-09-26T15:46:50","modified_gmt":"2023-09-26T19:46:50","slug":"group-black-impact-report","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/group-black-impact-report\/5582\/","title":{"rendered":"Group Black Impact Report"},"content":{"rendered":"\n

Group Black is the largest collective of diverse owned media on a mission to change the face of media ownership and investment. This first Impact Report describes the progress we\u2019ve made towards that mission across a range of stakeholders from the period of June 2022 to June 2023.\u00a0\u00a0<\/p>\n\n\n\n\n\n

In January 2023, during the height of a challenging economic climate, our insights pointed us towards one idea that would be the guiding light for our communications and strategies: GROWTH. After taking a closer look, we chose two areas to hone in on: 1) tapping into underserved communities who have been alienated or ignored by traditional marketing tactics; 2) unleashing the power of authentic Black voices. With these two tactics in mind, we focused our resources and can now proudly share the results with Black-owned media platforms, clients and consumers alike.\u00a0<\/p>\n\n\n\n\n\n

This Impact Report provides a top-line overview on the effectiveness of our focus on growth. Through our work we\u2019ve been able to see results such as:\u00a0<\/p>\n\n\n\n\n