{"id":5619,"date":"2023-08-28T13:23:28","date_gmt":"2023-08-28T17:23:28","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2023\/08\/28\/pod-digital\/"},"modified":"2023-09-28T13:24:17","modified_gmt":"2023-09-28T17:24:17","slug":"pod-digital","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/pod-digital\/5619\/","title":{"rendered":"Pod Digital"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><b>Gary Coichy&nbsp;<\/b><\/h2>\n<p class=\"wp-block-paragraph\"><b><\/p>\n\n\n\n\n\n<figure class=\"wp-block-image alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2023\/09\/pngpod.png\" alt=\"\" class=\"wp-image-5621\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/09\/pngpod.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/09\/pngpod-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Pod Digital Media is the first and largest Multi-Cultural Podcast Network in the World <\/b>Gary is a seasoned marketing professional with an impressive track record in the media\u00a0 industry. Having worked at prominent media agencies such as WPP Mediacom and Omnicom\u00a0 Resolution Media, as well as internally at esteemed brands like Lacoste, Verizon, and\u00a0 L&#8217;Occitane, Gary has successfully led digital marketing and e-commerce efforts.\u00a0<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">With two decades of experience on both the agency and brand side, Gary decided to establish\u00a0 Pod Digital Media (PDM), a leading podcast agency that stands out as the first Multicultural\u00a0 Podcast agency network, providing advertisers with access to the diverse multicultural\u00a0 audience segment within the podcast ecosystem. Gary&#8217;s vision for PDM is to partner with\u00a0 podcasters and deliver tailored and measurable results to blue-chip advertisers.\u00a0<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Under Gary&#8217;s leadership, PDM has experienced phenomenal growth, achieving a remarkable\u00a0 threefold increase in revenue year over year. Gary&#8217;s success in the podcast sphere has enabled\u00a0 PDM to expand its offerings into Experiential, Influencer, and NIL spaces. By creating culturally\u00a0 relevant engagements, PDM ensures that brands can authentically connect with multicultural\u00a0 audiences, leaving a lasting impression and generating positive brand associations.\u00a0\u00a0<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">PDM&#8217;s strategic partnerships include an exclusive collaboration with NBPA, granting them rights\u00a0 to podcasts created by top-tier active NBA players. Additionally, PDM has established\u00a0 partnerships with prominent companies such as P&#038;G, AMEX, AT&#038;T, New York Times, Walmart,\u00a0 Visa, HBO, Toyota, Showtime, Walgreens, Universal Studios, Paramount Pictures, and many\u00a0 others. In January 2022, PDM secured a groundbreaking multi-year, multi-million-dollar deal\u00a0 with McDonald&#8217;s, which serves as a testament to Gary&#8217;s remarkable ability to secure significant\u00a0 partnerships.\u00a0<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Gary attended Berkeley College in White Plains, NY, earning a Bachelor of Science degree in\u00a0 International Business &#038; Marketing. Gary also expanded his horizons by studying abroad at\u00a0 Regents College in London and Paris and acquiring an Executive Leadership Certificate from\u00a0 Cornell University. In recognition of his accomplishments, Gary has been honored as one of Ad\u00a0\u00a0<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Age&#8217;s top 40 advertising professionals under 40 and named one of the most powerful\u00a0 individuals in podcasting by Podcast Business Journal in consecutive years.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Group Black profile of Pod Digital<\/p>\n","protected":false},"author":7,"featured_media":5620,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[4],"topics":[2],"class_list":["post-5619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-culture","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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