{"id":5831,"date":"2023-11-07T15:04:16","date_gmt":"2023-11-07T20:04:16","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2023\/11\/07\/argentine-advertising-industry-launches-groundbreaking-initiative-to-export-services\/"},"modified":"2023-11-07T15:04:16","modified_gmt":"2023-11-07T20:04:16","slug":"argentine-advertising-industry-launches-groundbreaking-initiative-to-export-services","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/argentine-advertising-industry-launches-groundbreaking-initiative-to-export-services\/5831\/","title":{"rendered":"Argentine Advertising Industry Launches Groundbreaking Initiative to Export Services"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><em>Guided by Agencias Argentinas, this project aims to create a hub of Argentine talent, enabling firms to provide marketing, content, and advertising services to other markets in a unified and collective approach. The objective is to stimulate the communication industry and achieve a 5x growth in the coming decade.<\/em><\/h2>\n<p class=\"wp-block-paragraph\">Mexico City\/Buenos Aires, November 1, 2023 \u2013 ARGENTINE ADVERTISING, spearheaded by Agencias Argentinas\u2014the association representing leading communication companies in Argentina\u2014was unveiled during the recent Advertising Week Latam in Mexico City, a gathering that unites the Latin American advertising sector.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In an innovative move, the Argentine advertising industry is banding together to present a competitive offering of marketing, content, and advertising services to other markets, leveraging reliable and effective Argentine talent, adhering to international quality standards in processes, and employing efficient work methodologies.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2023\/11\/Embajada-de-la-Republica-Argentina-y-Argentine-Advertising-en-Adweek-Latam.jpeg\" alt=\"\" class=\"wp-image-5833\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/11\/Embajada-de-la-Republica-Argentina-y-Argentine-Advertising-en-Adweek-Latam.jpeg 1600w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/11\/Embajada-de-la-Republica-Argentina-y-Argentine-Advertising-en-Adweek-Latam-300x225.jpeg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/11\/Embajada-de-la-Republica-Argentina-y-Argentine-Advertising-en-Adweek-Latam-1024x768.jpeg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/11\/Embajada-de-la-Republica-Argentina-y-Argentine-Advertising-en-Adweek-Latam-768x576.jpeg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/11\/Embajada-de-la-Republica-Argentina-y-Argentine-Advertising-en-Adweek-Latam-1536x1152.jpeg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">\u201cARGENTINE ADVERTISING enables us to showcase all Argentine talent in one place, establishing a service hub where foreign agencies and advertisers can select the optimal mix of Argentine talent to address their challenges, all just a click away,\u201d remarked Ignacio Acosta, Director of Argentine Advertising.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe cornerstone of this initiative is the Agencias Argentinas seal, guaranteeing process quality and work methodologies; clear, transparent rules; and a project allocation system designed to ensure fairness and protection for smaller or specialized firms,\u201d added Jorge Varela, President of Agencias Argentinas.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s crucial to emphasize that project management will be localized, centralized, and personalized in each market\u2014a highly valued aspect for companies when outsourcing services internationally,\u201d noted Acosta.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur focus markets are the United States and Mexico. Today, we take our initial step in Mexico, introducing our proposal at Advertising Week Latam, a premier and influential event in the region, stemming from a public-private collaboration within the \u2018Argentine Creative Experience\u2019 program, driven by the Argentine Ministry of Foreign Affairs, International Trade and Worship, and the Embassy of Argentina in Mexico,\u201d Varela elaborated.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe ultimate aim of ARGENTINE ADVERTISING is to propel the Argentine communication industry\u2019s growth by fivefold in the next decade, thereby positioning it as a leading exporter in the local knowledge industry. Therefore, we invite all interested communication companies to join this trailblazing initiative, a first in our sector,\u201d concluded Ximena Martin, Managing Director of Agencias Argentinas.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">For more information about the initiative, visit<a href=\"https:\/\/advertising.ar\/home\/\"> https:\/\/advertising.ar\/home\/<\/a>, and for details about Agencias Argentinas, head to <a href=\"https:\/\/www.agenciasargentinas.com\/\">https:\/\/www.agenciasargentinas.com\/<\/a><\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"932\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2023\/11\/Argentine-Advertising-en-AdweekLatam-2023.jpeg\" alt=\"\" class=\"wp-image-5834\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/11\/Argentine-Advertising-en-AdweekLatam-2023.jpeg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/11\/Argentine-Advertising-en-AdweekLatam-2023-300x273.jpeg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/11\/Argentine-Advertising-en-AdweekLatam-2023-768x699.jpeg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Guided by Agencias Argentinas, this project aims to create a hub of Argentine talent, enabling firms to provide marketing, content, and advertising services to other markets in a unified and collective approach. The objective is to stimulate the communication industry and achieve a 5x growth in the coming decade.<\/p>\n","protected":false},"author":7,"featured_media":5832,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[4],"topics":[2],"class_list":["post-5831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-culture","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Argentine Advertising Industry Launches Groundbreaking Initiative to Export Services | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/argentine-advertising-industry-launches-groundbreaking-initiative-to-export-services\/5831\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Argentine Advertising Industry Launches Groundbreaking Initiative to Export Services\" \/>\n<meta property=\"og:description\" content=\"Guided by Agencias Argentinas, this project aims to create a hub of Argentine talent, enabling firms to provide marketing, content, and advertising services to other markets in a unified and collective approach. 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