{"id":5893,"date":"2023-10-20T14:01:51","date_gmt":"2023-10-20T18:01:51","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2023\/10\/20\/katie-marston-cmo-once-upon-a-farm\/"},"modified":"2026-05-07T12:01:07","modified_gmt":"2026-05-07T16:01:07","slug":"katie-marston-cmo-once-upon-a-farm","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/katie-marston-cmo-once-upon-a-farm\/5893\/","title":{"rendered":"Katie Marston, CMO, Once Upon a Farm"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">20+ years of experience in the brand overhaul and digital build space, with the last decade spent as a change agent in founder-led, purpose-driven organizations. Results-driven executive, with an extensive branding and marketing background enhanced through years of brand development, e-commerce, digital marketing, brand strategy, product marketing, and leadership management. Excels at brand development and digital solutions on an individual and corporate level employing both traditional, and unconventional problem-solving tactics. Proven at increasing the bottom line while maintaining excellence in execution within all areas of business. Demonstrated success of acquisition and integration. Global and local business expertise.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">+Brand builder and perception changer for evolving and globally established brands, as well as individuals.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">+Proven demonstration of scaling a marketing organization during high growth while maintaining brand foundation.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">+Digital strategist exhibiting creative integration of Paid, Earned, and Owned media for customer engagement expansion, acquisition, and increased conversion.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">+Assesses the need for process setting, outsourcing and creative collaboration to maintain consistent revenue generation and cost reduction.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">+Drives brand elevation and increased revenue through brand foundation development, innovative creative story-telling, customer-centric content, personalized experiences, and localized grassroots efforts.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">+Expands global and national consumer reach through customer segmentation targeting and key market focus.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">+Demonstrated ability to mentor and to develop leaders within the organization.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>20+ years of experience in the brand overhaul and digital build space, with the last decade spent as a change agent in founder-led, purpose-driven organizations.<\/p>\n","protected":false},"author":7,"featured_media":5894,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[9],"topics":[2],"class_list":["post-5893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-smb","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with 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