{"id":6089,"date":"2023-12-18T11:24:29","date_gmt":"2023-12-18T16:24:29","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2023\/12\/18\/the-spark-how-nyssa-is-changing-the-conversation-around-womens-health\/"},"modified":"2023-12-18T11:24:29","modified_gmt":"2023-12-18T16:24:29","slug":"the-spark-how-nyssa-is-changing-the-conversation-around-womens-health","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-spark-how-nyssa-is-changing-the-conversation-around-womens-health\/6089\/","title":{"rendered":"The Spark: How Nyssa Is Changing the Conversation Around Women\u2019s Health"},"content":{"rendered":"\n

When bartender Eden Laurin had her first child, she realized that women lack the proper resources to be able to care for themselves after giving birth. Even more challenging, she found that taboos around women\u2019s health prevented open conversation that can lead to better solutions. To address these problems, she founded Nyssa, a Chicago-based women\u2019s wellness brand, launching with a post-partum undergarment. She used Amazon Ads to reach women consumers \u2014 and to create awareness of the products women may not even know they need. Learn more about Eden\u2019s story<\/a> and see how Nyssa is helping create solutions and conversation around women\u2019s health.<\/p>\n","protected":false},"excerpt":{"rendered":"

Learn more about Eden\u2019s story and see how Nyssa is helping create solutions and conversation around women\u2019s health.<\/p>\n","protected":false},"author":7,"featured_media":6090,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-6089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nThe Spark: How Nyssa Is Changing the Conversation Around Women\u2019s Health | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-spark-how-nyssa-is-changing-the-conversation-around-womens-health\/6089\/\" \/>\n<meta property=\"og:locale\" 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