{"id":6121,"date":"2024-01-09T01:06:14","date_gmt":"2024-01-09T06:06:14","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/01\/09\/scale-social-ai-sonic-branding-in-2024\/"},"modified":"2024-01-04T09:10:15","modified_gmt":"2024-01-04T14:10:15","slug":"scale-social-ai-sonic-branding-in-2024","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/scale-social-ai-sonic-branding-in-2024\/6121\/","title":{"rendered":"Scale, Social &#038; AI: Sonic Branding in 2024"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Amy Crawford, Executive Creative Director, Music Products, <a href=\"https:\/\/mademusicstudio.com\/\">Made Music Studio<\/a><\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">It seems like we were just pondering how sonic branding would impact brand marketing and creators in 2023, and here we are again: the industry has come a long way in a short period of time, with the advent of new audio-first platforms and tools for both brands and consumers. As sonic branding has become more recognized for its strengths, we no longer need to start with defining what sonic branding is and its potential to flex across a brand\u2019s entire ecosystem. Over the past 12 months, sound has become much more than an afterthought \u2014 it\u2019s a valuable brand asset proven to boost KPIs. As we head into 2024, the acceptance and expansion of sonic branding as a creative &#038; strategic practice will open up new opportunities and present new challenges as we look to use branded sound and music in exciting ways.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019ve outlined a few key areas where I predict audio will make an impact this coming year:<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Brands Will Need Support Scaling Sonic Branding<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">No longer an emerging trend, sonic branding has become a proven tool in the brand marketer\u2019s toolkit to increase brand recall and build emotional relationships with consumers. We\u2019ve found that when added to broadcast advertising, a sonic logo can boost brand recall and appeal with recent results showing a lift <a href=\"https:\/\/mademusicstudio.com\/case-studies\/tostitos\/\">by nearly 40%<\/a>. But as consumers view, like and share more content than ever before across social and digital platforms, a singular sonic asset \u2013 while proven powerful \u2013 may not be enough to cover all of a brand\u2019s sonic needs and maximize the effectiveness of a sonic identity. How should a brand scale a sonic identity system and flex it to reach billions?<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">As use cases, platforms and audiences grow and become more diverse globally, brands need bigger, more flexible toolkits of music and sound. They need the ability to not only leverage their owned sonic assets, but identify and license additional on-brand music \u2014 both hit songs and library\/catalog tracks \u2014 that resonate with their brand and boost appeal across all audiences. As the \u201csides\u201d of social platforms become more defined (and new sub-cultures emerge on the daily), scaling the management, curation and production of branded and on-brand audio that audiences feel is \u201cfor me\u201d will become critical in this next era of sonic branding.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AI for Creativity Gets Hotter<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">2023 was a year of big, disruptive shifts in tech that have left music creators feeling like they are, once again, having to advocate for their value and rights as creators of intellectual property. In just the final quarter of 2023, we\u2019ve seen SAG-AFTRA strike over the regulation of artificial intelligence in film &#038; TV; a leader in generative music AI resign in disagreement over how to define \u201cfair use\u201d in training data; and tumult at OpenAI seemingly over the future of technology &#038; society. Will AI music tech be able to build enough trust with the public in 2024? Can these companies become more transparent about their data sources?<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">If generative AI tools are meant to elevate beyond the viral curiosity over a \u201cFake Drake,\u201d courting and building trust with fans and artists will be critical to building trust and appeal. As <a href=\"https:\/\/blog.youtube\/inside-youtube\/ai-and-music-experiment\/\">Dream Track in YouTube Shorts<\/a> rolls out in partnership with big names like John Legend and Sia, and artists like Lauv release tracks in other languages using \u201cvoiceprints,\u201d the industry will hopefully find ways to build authentic, authorized artist-fan connections with AI that support creativity and human-crafted artistry. The world of TV, film score and production music will also need to continue the hard work of advocating for its key value in storytelling, experiences and art.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&ldquo;Sound-On&rdquo; Social Finds Its Stride<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">We know through <a href=\"https:\/\/mademusicstudio.com\/sonicpulse-whitepaper\/\">our research<\/a> that sound has the power to influence how we think, feel and behave. Broadcast media has long succeeded in influencing our thoughts and feelings. Social media has made an unprecedented impact on our behavior, with audio and culture as the spark.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Social media clearly solidified the \u201csound-on\u201d paradigm in 2023 and we\u2019ve only just begun to see brands authentically leverage their sonic identities in this context. As creators generate increasingly topical, authentic and culturally relevant content for their audiences, the savviest brands will expand their sonic toolbox on social as well and operate more like those creators who have dominated the social landscape. Our clients at Tostitos put the ingredients to their sonic identity in the hands of fans on TikTok this summer and we anticipate more will follow suit as sonic branding continues to demonstrate ROI. With <a href=\"https:\/\/www.statista.com\/statistics\/1095186\/tiktok-us-users-age\/\">nearly half of all Americans<\/a> on TikTok, it\u2019s clear social &#038; digital isn\u2019t a trend \u2013 it\u2019s the most important place brands can show up in 2024, no longer an afterthought. Expect to see more branded audio memes and more interactive sonic brand content and user-generated content (UGC) as brands look to deepen their emotional connections with Gen Z in particular.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Immersive Experiences Surge<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Last year we were hot on the metaverse, but as things have cooled down in Web3 we\u2019re observing a double-down on location-based entertainment and experiences that immerse audiences with sound.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">After so many years of virtual interactions, our bodies, minds and ears are craving IRL shared moments \u2013 and museums, theaters, theme parks and pop-ups are back with major upgrades. In NYC alone, there are at least 12 immersive pop-ups currently pulling in curious audiences seeking shared, tangible, and often Instagrammable experiences.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Educational institutions have also had time to step back and reimagine themselves over the last few years. Both The American Museum of Natural History and The Franklin Institute have emerged with major, sound-led exhibitions designed to attract young adults and families. Expect to hear about more sonic transformations of spaces as venues work to capture public attention and build appeal with next-gen audiences in 2024.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As sonic branding has become more recognized for its strengths, we no longer need to start with defining what sonic branding is and its potential to flex across a brand\u2019s entire ecosystem.<\/p>\n","protected":false},"author":7,"featured_media":6122,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17,7],"topics":[2],"class_list":["post-6121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-storytelling","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Scale, Social &amp; AI: Sonic Branding in 2024 | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/scale-social-ai-sonic-branding-in-2024\/6121\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scale, Social &amp; AI: Sonic Branding in 2024\" \/>\n<meta property=\"og:description\" content=\"As sonic branding has become more recognized for its strengths, we no longer need to start with defining what sonic branding is and its potential to flex across a brand\u2019s entire ecosystem.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/scale-social-ai-sonic-branding-in-2024\/6121\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-09T06:06:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/01\/iStock-960666660-modified-5847eafc-4368-4afa-b613-021cf8f693b8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2121\" \/>\n\t<meta property=\"og:image:height\" content=\"1194\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/scale-social-ai-sonic-branding-in-2024\\\/6121\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/scale-social-ai-sonic-branding-in-2024\\\/6121\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Scale, Social &#038; AI: Sonic Branding in 2024\",\"datePublished\":\"2024-01-09T06:06:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/scale-social-ai-sonic-branding-in-2024\\\/6121\\\/\"},\"wordCount\":978,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/scale-social-ai-sonic-branding-in-2024\\\/6121\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/01\\\/iStock-960666660-modified-5847eafc-4368-4afa-b613-021cf8f693b8.jpg\",\"keywords\":[\"AI\",\"Storytelling + Media\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/scale-social-ai-sonic-branding-in-2024\\\/6121\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/scale-social-ai-sonic-branding-in-2024\\\/6121\\\/\",\"name\":\"Scale, Social & AI: Sonic Branding in 2024 | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/scale-social-ai-sonic-branding-in-2024\\\/6121\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/scale-social-ai-sonic-branding-in-2024\\\/6121\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/01\\\/iStock-960666660-modified-5847eafc-4368-4afa-b613-021cf8f693b8.jpg\",\"datePublished\":\"2024-01-09T06:06:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/scale-social-ai-sonic-branding-in-2024\\\/6121\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/scale-social-ai-sonic-branding-in-2024\\\/6121\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/scale-social-ai-sonic-branding-in-2024\\\/6121\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/01\\\/iStock-960666660-modified-5847eafc-4368-4afa-b613-021cf8f693b8.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/01\\\/iStock-960666660-modified-5847eafc-4368-4afa-b613-021cf8f693b8.jpg\",\"width\":2121,\"height\":1194},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/scale-social-ai-sonic-branding-in-2024\\\/6121\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Scale, Social &#038; AI: Sonic Branding in 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Scale, Social & AI: Sonic Branding in 2024 | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/scale-social-ai-sonic-branding-in-2024\/6121\/","og_locale":"en_US","og_type":"article","og_title":"Scale, Social & AI: Sonic Branding in 2024","og_description":"As sonic branding has become more recognized for its strengths, we no longer need to start with defining what sonic branding is and its potential to flex across a brand\u2019s entire ecosystem.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/scale-social-ai-sonic-branding-in-2024\/6121\/","og_site_name":"AW360","article_published_time":"2024-01-09T06:06:14+00:00","og_image":[{"width":2121,"height":1194,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/01\/iStock-960666660-modified-5847eafc-4368-4afa-b613-021cf8f693b8.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/scale-social-ai-sonic-branding-in-2024\/6121\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/scale-social-ai-sonic-branding-in-2024\/6121\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Scale, Social &#038; AI: Sonic Branding in 2024","datePublished":"2024-01-09T06:06:14+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/scale-social-ai-sonic-branding-in-2024\/6121\/"},"wordCount":978,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/scale-social-ai-sonic-branding-in-2024\/6121\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/01\/iStock-960666660-modified-5847eafc-4368-4afa-b613-021cf8f693b8.jpg","keywords":["AI","Storytelling + Media"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/scale-social-ai-sonic-branding-in-2024\/6121\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/scale-social-ai-sonic-branding-in-2024\/6121\/","name":"Scale, Social & AI: Sonic Branding in 2024 | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/scale-social-ai-sonic-branding-in-2024\/6121\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/scale-social-ai-sonic-branding-in-2024\/6121\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/01\/iStock-960666660-modified-5847eafc-4368-4afa-b613-021cf8f693b8.jpg","datePublished":"2024-01-09T06:06:14+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/scale-social-ai-sonic-branding-in-2024\/6121\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/scale-social-ai-sonic-branding-in-2024\/6121\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/scale-social-ai-sonic-branding-in-2024\/6121\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/01\/iStock-960666660-modified-5847eafc-4368-4afa-b613-021cf8f693b8.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/01\/iStock-960666660-modified-5847eafc-4368-4afa-b613-021cf8f693b8.jpg","width":2121,"height":1194},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/scale-social-ai-sonic-branding-in-2024\/6121\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Scale, Social &#038; AI: Sonic Branding in 2024"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/6121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=6121"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/6121\/revisions"}],"predecessor-version":[{"id":15971,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/6121\/revisions\/15971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/6122"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=6121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=6121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=6121"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=6121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}