{"id":62,"date":"2020-12-10T22:48:55","date_gmt":"2020-12-11T03:48:55","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2020\/12\/10\/vote-your-ossoff-political-humor-after-a-long-election-year\/"},"modified":"2020-12-10T22:48:55","modified_gmt":"2020-12-11T03:48:55","slug":"vote-your-ossoff-political-humor-after-a-long-election-year","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/vote-your-ossoff-political-humor-after-a-long-election-year\/62\/","title":{"rendered":"Vote Your Ossoff: Political Humor After a Long Election Year"},"content":{"rendered":"<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc376247 = window.plc376247 || 0;\n            document.write('<' + 'div id=\"placement_376247_' + plc376247+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,376247, [300,250], 'placement_376247_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc376247++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n\n<p class=\"wp-block-paragraph\"><em><strong>By Ken Klein, EVP, Out of Home Advertising Association of America<\/strong><\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">After a multi-billion-dollar avalanche of political attack ads \u2014 so off-putting that some voters turned off their TVs \u2014 a glimpse of humor appears in the Georgia runoff election.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">US Senate candidate Jon Ossoff put up billboards with his play-on-words tagline:\u00a0 \u201cVOTE YOUR OSSOFF.\u201d (Click here https:\/\/shop.electjon.com\/products\/vote-your-ossoff-t-shirt \u00a0for t-shirts).<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Ossoff is challenging incumbent Senator David Perdue (R-GA); the runoff election is on January 5, 2021.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">His humorous billboards are enlargements of signs from earlier campaigning. A 2017 <em>New Yorker <\/em>article describes Ossoff campaigning for Congress on a busy street in North Atlanta as \u201cdozens of supporters raised handwritten signs, many of which read, \u2018vote your ossoff!\u2019 Cars honked approval as they passed.\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Political-ad spending set a new record in 2020, with mega-dollar Senate contests in South Carolina, Montana, Arizona, Maine, North Carolina, Georgia, and elsewhere. The presidential campaigns focused on battlegrounds states such as Arizona, Florida, Michigan, North Carolina, Pennsylvania, and Wisconsin.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In Georgia, both US Senate contests fell below a 50 percent majority in the November 3 election, prompting a runoff. Republican appointee Senator Kelly Loeffler is challenged by Rev. Raphael Warnock, a Democrat. The outcome of the Georgia runoff will determine which political party controls the US Senate.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Political humor is as old as advertising, in Georgia and beyond.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">An internet ad in 2002 portrayed Georgia\u2019s governor (Roy Barnes) as a giant rat stomping through downtown Atlanta. It never aired on TV, but the \u201cKing Rat\u201d ad helped the challenger win.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In the heat of the Donald Trump-Hillary Clinton presidential race in 2016, light-hearted real-estate agents posted billboards offering to help those moving to Canada.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">After Trump won in 2016, Hacienda Mexican Restaurants in Indiana ignited controversy with billboards touting \u201cThe best Mexican food this side of the wall.\u201d The company removed the \u201cwall\u201d message after backlash from the Hispanic community.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In the 2020 presidential primary, former New York Mayor Michael Bloomberg did not seem humorous in debates; he dropped out in early March. But the billionaire self-funding candidate zapped President Trump with one-liners on digital billboards. Bloomberg\u2019s zingers were localized, like this ski joke in Colorado.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image alignright size-full\"><img decoding=\"async\" src=\"https:\/\/www.advertisingweek360.com\/wp-content\/uploads\/2020\/12\/169trumpjeans.jpg\" alt=\"\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">For politicians and brands humor is risky. Excess doesn\u2019t work (too goofy or too offensive). But advertisers also know that humor can be effective and \u2014 a Holy Grail of advertising \u2014 <strong><em>memorable.<\/em><\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Most people like to laugh . . . and may deserve a good punchline after this election.<\/p>\n\n\n\n\n\n\n<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc376248 = window.plc376248 || 0;\n            document.write('<' + 'div id=\"placement_376248_' + plc376248+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,376248, [300,250], 'placement_376248_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc376248++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n","protected":false},"excerpt":{"rendered":"<p>After a multi-billion-dollar avalanche of political attack ads \u2014 so off-putting that some voters turned off their TVs \u2014 a glimpse of humor appears in the Georgia runoff election.<\/p>\n","protected":false},"author":7,"featured_media":63,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[7],"topics":[2],"class_list":["post-62","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-storytelling","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Vote Your Ossoff: Political Humor After a Long Election Year | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/vote-your-ossoff-political-humor-after-a-long-election-year\/62\/\" \/>\n<meta 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