{"id":6227,"date":"2024-01-31T01:48:36","date_gmt":"2024-01-31T06:48:36","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/01\/31\/new-year-new-you-the-gym-mentality-for-business\/"},"modified":"2024-01-23T16:51:24","modified_gmt":"2024-01-23T21:51:24","slug":"new-year-new-you-the-gym-mentality-for-business","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/new-year-new-you-the-gym-mentality-for-business\/6227\/","title":{"rendered":"New Year, New You: The Gym Mentality for Business"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><strong><em>How to adopt enjoyment when faced with challenges<\/em> <\/strong><\/h3>\n<p class=\"wp-block-paragraph\"><em>By Manfred Abraham, CEO of <\/em><a href=\"https:\/\/yonderconsulting.com\/\"><em>Yonder<\/em><\/a><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s that time of year when people and business are setting goals with the best of intentions. Whether it\u2019s a fitness plan or the launch of a new product, the pattern is often the same \u2013 January\u2019s ambition quickly dissipates and leaves a lingering sense of failure. Yet I\u2019ve worked with enough gym brands to understand the secret to their success \u2013 and I\u2019ve implemented the same in my own life too. It\u2019s all about creating a space where you can dare to challenge yourself without fear. Redefining what \u2018no pain, no gain\u2019 means is the starting point. If we can accept (and enjoy) challenges, failure, discipline and pain as positive parts of a fitness programme, why can\u2019t we do the same in business? Allowing your workforce to overcome the fear of failing is the goal \u2013 and this is what the sports industry does seamlessly. Here are my top five takeaways.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Have a roadmap in place. Set achievable milestones. Redefine success.<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Many people join the gym in January with the misconception that exercising equates to suffering. Just as many give up within the month because they don\u2019t see immediate results, or it\u2019s too hard. Whereas taking a strategic approach and creating a roadmap lets you establish achievable milestones. You can take it step by step and celebrate the wins on the way, no matter how small \u2013 like losing a few kilos or adding them to your bench-press.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Redefining your understanding of success and pain in this way becomes motivation in and of itself. If you remove the expectation of hardship and fear of failure, you can stay the course. With this commitment comes adaptability.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Track your progress. Analyse it and report on it so you can adapt to change. <\/strong><\/h2>\n<p class=\"wp-block-paragraph\">When you track performance against milestones, you begin to see results, so you\u2019re more likely to sustain your efforts. Especially if you\u2019ve tried something difficult and achieved a degree of success, which can be more satisfying than achieving 100% success at something you know you\u2019re good at. There\u2019s no learning in that \u2013 no growth, and a growth mindset is key in every endeavour.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Standing still is not an option on your fitness journey \u2013 but standing still in business is less so. Aligning a growth mindset with the ability to adapt permits the continuous evolution that supports business growth. Just as you tweak your gym regime to ensure results, so you can adjust your business strategy, product or service to ensure business growth.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Use positive, enabling language. Talk up the solution, not the problem. <\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Watch your language along the way, like Snap Fitness. Redefining a \u2018no pain, no gain\u2019 mindset might require reconsidering your comms approach. The gym group saw a 16 percent growth in memberships across Europe and 17 percent in Australia when they stopped saying &#8220;no pain, no gain\u201d and encouraged customers to harness \u201cthe power of positivity\u201d.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The way you talk as a business leader can enable people to step out of their comfort zone. This cultivates a more supportive environment, which leads to greater productivity as people will take on bigger challenges, knowing someone has their back. Just as you\u2019d want someone spotting you when lifting heavier weights, so you can assess what business supports you to improve your chances of a positive outcome.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Create a safe space to fall. <\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Would you attempt a heavier weight without someone to spot you? If I asked you the same within a business context, what would give you the confidence to try something you\u2019ve never tried before? Fear of failure often gets in the way of us challenging ourselves.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">When I finally did my first handstand at age 44, it had less to do with physical strength and more to do with self-confidence gained through learning to fall without fear. Whereas an enjoyment-first mindset removes the expectation of a fixed outcome and shifts the focus to discovery. Key to this is knowing you\u2019re in a supportive environment, with the right spotters in place. How many leaders are creating this safe space for their teams?<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Find the right support to help you achieve what might not be possible alone.<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Right now, every fitness provider and personal trainer is claiming they can get you the New Year results you want. While going it alone can be daunting, it can be equally hard to find someone who truly understands your needs. My suggestion? Ditch the pain, find the right partner and focus on your gains.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Right now, every fitness provider and personal trainer is claiming they can get you the New Year results you want. While going it alone can be daunting, it can be equally hard to find someone who truly understands your needs.<\/p>\n","protected":false},"author":7,"featured_media":6228,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[4],"topics":[2],"class_list":["post-6227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-culture","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New Year, New You: The Gym Mentality for Business | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/new-year-new-you-the-gym-mentality-for-business\/6227\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Year, New You: The Gym Mentality for Business\" \/>\n<meta property=\"og:description\" content=\"Right now, every fitness provider and personal trainer is claiming they can get you the New Year results you want. 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