{"id":6454,"date":"2024-03-20T01:32:02","date_gmt":"2024-03-20T05:32:02","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/03\/20\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\/"},"modified":"2024-03-18T10:34:41","modified_gmt":"2024-03-18T14:34:41","slug":"unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\/6454\/","title":{"rendered":"Unleashing a Web of Women: The Next Wave of Agency\/Brand Relationships"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Britt Fero, Principal, PB&#038;<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">We recently entered PB&#038;\u2019s sixth year in business. Knowing that many small businesses fail within the first five, this was a big milestone for us &#8211; and me personally. It also triggered an opportunity to look at what has worked and how we have to continually adapt for the future. Upon reflection, I realized something that\u2019s happened without intention, yet carries power: I\u2019ve built an agency where most of our clients have women at the top.\u00a0 It made me pause and think\u2026what would happen if we created more partnerships between brands with women leaders and women-owned agencies?<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Historically, women haven\u2019t always been able to support each other. It starts early as girls are encouraged to compete with one another\u2014academically, socially, and so on\u2014 rather than cheer each other on. This, unfortunately, often <a href=\"https:\/\/hbr.org\/2020\/04\/its-time-to-break-the-cycle-of-female-rivalry\">carries into adulthood<\/a>. In companies where there was only room for so many women\u2014or often just one\u2014at the top, they were pitted against each other. But increasingly, women who have risen to the top are stewarding a change, by <a href=\"https:\/\/hbr.org\/2019\/02\/research-men-and-women-need-different-kinds-of-networks-to-succeed\">building networks<\/a> to help others like them.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">So is there power in bringing female marketing leaders and women-owned agencies together?\u00a0 I\u2019d posit, yes. In a world with more Peggy Olsons and fewer Don Drapers, I\u2019d venture to guess that the resulting collaborations would do more than just pad the bottom line for big-name brands.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Women Speak Women.<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">That\u2019s an important truth considering women hold 60% of the country\u2019s personal wealth, and influence\/manage 85% of purchase decisions.\u00a0 Additionally, women are often identified as a big growth target for established brands who have long focused on males: cue golf brands, technology brands and financial services. This isn\u2019t to say a male can\u2019t channel a female audience, but women carry an innate and intense understanding of female motivations and challenges that are brought to bear more readily. Their experiences can often unlock new, overlooked and unseen opportunities.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Doing goes further than saying these days. Brands have to act, not just speak, with empathy. That means not just paying lip service to the opportunity with women, but rather leaning into them. Having women at the top of both client and agency can pull those opportunities to the forefront. I recently spoke with someone who worked for a kids team sport app. While they talked about the need to champion girls in sport, the company &#8211; who happens to be led by men &#8211; struggles to commit to doing things that could connect their brand with that purpose. Conversely,\u00a0 Boise-based and women-owned Stoltz Marketing Group launched <a href=\"https:\/\/www.idahohealthymoms.org\/\">Idahoans for Healthy Moms<\/a> &#8211; an effort that fought back against some of the country\u2019s most restrictive reproductive care laws. For this team, the choice to take on this topic was a \u201cno-brainer,\u201d but would an agency with men at the top have felt the same way?<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Increasingly, <a href=\"https:\/\/www.linkedin.com\/pulse\/gen-zs-brand-values-manu-vilarroig\/\">brand values matter<\/a>, especially for younger generations. That means leaning into female issues when they affect your consumers also matters.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Women Are Strong Team Builders.<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Lately, there have been myriad articles about the effect of agency layoffs and rebundling of agencies on client relationships. This is an industry where people don\u2019t just matter, they are our greatest resource. Personal relationships both inside and outside an agency are paramount to long term success. Many studies have shown that women lead through conflict more effectively, their style is more inclusive, they lean into mentorship and they tend to build stronger camaraderie amongst teams.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Females may be more likely to lean into relationship situations in ways that nurture and ignite high performance rather than discontent.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Add to that, more brands and companies working remotely \u2013 at least part time. Bringing a natural inclination for fostering relationships and a sense of belonging and collaboration in that environment becomes increasingly valuable. We don\u2019t work in a transactional business. Women leaders are more apt to recognize that soft skills are also the \u2018skills that pay the bills.\u2019<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Women Get Shit Done. <\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Wherever they go, women are an asset to the companies they help build. They naturally bring a fresh, innovative perspective, and have a deeper and more empathetic understanding of diverse audiences. But also, let\u2019s face it, women just get more done. Often the multi-taskers of the family, women are geared for nimbleness and agility. They\u2019re solution minded. They\u2019re more apt to be able to easily juggle competing priorities and find new paths for efficiency. That approach carries business impact. Female-founded businesses outperformed male-founded companies <a href=\"https:\/\/www.forbes.com\/sites\/allysonkapin\/2019\/01\/28\/10-stats-that-build-the-case-for-investing-in-women-led-startups\/?sh=4498641559d5\">by over 60%<\/a>. In a world where business and culture change constantly and CMOs have shorter tenures, the ability to shuck and jive is a talent that can prove invaluable.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Despite a growing number of female entrepreneurs\u2014<a href=\"https:\/\/onlinemba.wsu.edu\/blog\/women-in-business\">some 13 million businesses are owned by women<\/a>\u2014fewer than 1% of agencies are female-owned.\u00a0 As more of us come into power, it\u2019s not just about lifting each other other up &#8211; it\u2019s about amplifying the power we\u2019ve already created to create a tectonic shift in the business world.\u00a0 Yet, the only way to create the change is to try it.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">What do you say, ladies, wanna give it a go?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wherever they go, women are an asset to the companies they help build. They naturally bring a fresh, innovative perspective, and have a deeper and more empathetic understanding of diverse audiences.<\/p>\n","protected":false},"author":7,"featured_media":6455,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3,4],"topics":[2],"class_list":["post-6454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","tag-culture","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Unleashing a Web of Women: The Next Wave of Agency\/Brand Relationships | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\/6454\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unleashing a Web of Women: The Next Wave of Agency\/Brand Relationships\" \/>\n<meta property=\"og:description\" content=\"Wherever they go, women are an asset to the companies they help build. They naturally bring a fresh, innovative perspective, and have a deeper and more empathetic understanding of diverse audiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\/6454\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-20T05:32:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/03\/iStock-1407140954-modified-e0a74155-86c0-443f-adc3-71db03933e6e.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1283\" \/>\n\t<meta property=\"og:image:height\" content=\"722\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\\\/6454\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\\\/6454\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Unleashing a Web of Women: The Next Wave of Agency\\\/Brand Relationships\",\"datePublished\":\"2024-03-20T05:32:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\\\/6454\\\/\"},\"wordCount\":882,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\\\/6454\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/03\\\/iStock-1407140954-modified-e0a74155-86c0-443f-adc3-71db03933e6e.jpg\",\"keywords\":[\"Brands + Marketers\",\"Culture\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\\\/6454\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\\\/6454\\\/\",\"name\":\"Unleashing a Web of Women: The Next Wave of Agency\\\/Brand Relationships | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\\\/6454\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\\\/6454\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/03\\\/iStock-1407140954-modified-e0a74155-86c0-443f-adc3-71db03933e6e.jpg\",\"datePublished\":\"2024-03-20T05:32:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\\\/6454\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\\\/6454\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\\\/6454\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/03\\\/iStock-1407140954-modified-e0a74155-86c0-443f-adc3-71db03933e6e.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/03\\\/iStock-1407140954-modified-e0a74155-86c0-443f-adc3-71db03933e6e.jpg\",\"width\":1283,\"height\":722},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\\\/6454\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unleashing a Web of Women: The Next Wave of Agency\\\/Brand Relationships\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Unleashing a Web of Women: The Next Wave of Agency\/Brand Relationships | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\/6454\/","og_locale":"en_US","og_type":"article","og_title":"Unleashing a Web of Women: The Next Wave of Agency\/Brand Relationships","og_description":"Wherever they go, women are an asset to the companies they help build. They naturally bring a fresh, innovative perspective, and have a deeper and more empathetic understanding of diverse audiences.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\/6454\/","og_site_name":"AW360","article_published_time":"2024-03-20T05:32:02+00:00","og_image":[{"width":1283,"height":722,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/03\/iStock-1407140954-modified-e0a74155-86c0-443f-adc3-71db03933e6e.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\/6454\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\/6454\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Unleashing a Web of Women: The Next Wave of Agency\/Brand Relationships","datePublished":"2024-03-20T05:32:02+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\/6454\/"},"wordCount":882,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\/6454\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/03\/iStock-1407140954-modified-e0a74155-86c0-443f-adc3-71db03933e6e.jpg","keywords":["Brands + Marketers","Culture"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\/6454\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\/6454\/","name":"Unleashing a Web of Women: The Next Wave of Agency\/Brand Relationships | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\/6454\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\/6454\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/03\/iStock-1407140954-modified-e0a74155-86c0-443f-adc3-71db03933e6e.jpg","datePublished":"2024-03-20T05:32:02+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\/6454\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\/6454\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\/6454\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/03\/iStock-1407140954-modified-e0a74155-86c0-443f-adc3-71db03933e6e.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/03\/iStock-1407140954-modified-e0a74155-86c0-443f-adc3-71db03933e6e.jpg","width":1283,"height":722},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-a-web-of-women-the-next-wave-of-agency-brand-relationships\/6454\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Unleashing a Web of Women: The Next Wave of Agency\/Brand Relationships"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/6454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=6454"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/6454\/revisions"}],"predecessor-version":[{"id":16077,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/6454\/revisions\/16077"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/6455"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=6454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=6454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=6454"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=6454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}