{"id":6505,"date":"2024-03-21T15:53:46","date_gmt":"2024-03-21T19:53:46","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/03\/21\/whos-americas-most-beloved-insurance-mascot\/"},"modified":"2024-04-02T09:57:23","modified_gmt":"2024-04-02T13:57:23","slug":"whos-americas-most-beloved-insurance-mascot","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/whos-americas-most-beloved-insurance-mascot\/6505\/","title":{"rendered":"Who\u2019s America\u2019s Most Beloved Insurance Mascot?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Do you think you could guess the which insurance mascot, or spokescharacter, is universally beloved by one and all? The answer might surprise you!<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/insurity.com\/\" target=\"_blank\" rel=\"noopener\">Insurity<\/a>, the leading provider of cloud software for insurance carriers, released their P&#038;C Consumer Pulse survey on March 7 which surveyed 1,000 adult participants. Key findings indicated which P&#038;C insurance brand mascots were favorites among Americans.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s run through which mascots received top honors \u2014 and whether all generations agreed.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Most Beloved Insurance Mascot<\/strong><\/h2><p><a href=\"\"><br \/>\n&lt;!&#8211; \/wp:shortcode &#8211;&gt;&lt;!&#8211; wp:embed {&quot;url&quot;:&quot;https:\/\/www.youtube.com\/watch?v=h6K8StM16gc&quot;,&quot;type&quot;:&quot;video&quot;,&quot;providerNameSlug&quot;:&quot;youtube&quot;,&quot;responsive&quot;:true,&quot;className&quot;:&quot;wp-embed-aspect-16-9 wp-has-aspect-ratio&quot;} &#8211;&gt;<br \/>\n&lt;figure class=&quot;wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio&quot;&gt;&lt;div class=&quot;wp-block-embed__wrapper&quot;&gt;<br \/>\nhttps:\/\/www.youtube.com\/watch?v=h6K8StM16gc<br \/>\n&lt;\/div&gt;&lt;\/figure&gt;<br \/>\n&lt;!&#8211; \/wp:embed &#8211;&gt;<\/p>\n<p>&lt;!&#8211; wp:paragraph &#8211;&gt;<br \/>\n&lt;p&gt;<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No matter how old you are, everyone loves the <strong>GEICO Gecko<\/strong>. He captured 25% of the vote!<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Close on the heels of the Gecko, however, each generation surveyed also said they had a second favorite insurance mascot. For Gen Zers, this runner-up is <strong>Jake from State Farm<\/strong>. Millennials picked <strong>Progressive\u2019s Flo<\/strong> while Gen X chose the <strong>Aflac Duck<\/strong>.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=u8KGKp191Qc\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">As for baby boomers surveyed, their second choice is none other than <strong>Allstate\u2019s Mayhem<\/strong>.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Insurance Mascot We&rsquo;d Most Like To Grab a Beer With<\/strong><\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=2-b1EvWi9b4\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">This was another category where the generations duked it out. <strong>Jake from State Farm<\/strong> won with 34% of survey votes including most of the Gen Z vote.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Right on Jake\u2019s heels at 31% was <strong>Mayhem<\/strong>. Most baby boomers surveyed said they\u2019d most like to share a pint with him. Hmm, are we sensing a pattern?<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Best Commercials<\/strong><\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=hjBXJR3_SRw\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Progressive<\/strong> received top honors in this category at 22%, but it was far from a landslide win. <strong>GEICO<\/strong> trailed closely in second place at 21%.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Makes you wonder what the P&#038;C Consumer Pulse Survey 2025 findings might look like. No pressure or anything\u2026<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Favorite Insurance Jingle<\/strong><\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=pTS6Q_ARYHg\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">Don\u2019t forget the jingle! <strong>Farmers Insurance<\/strong> catchy \u201cWe Are Farmers\u201d received near unanimous votes from all generations \u2014 Gen Zers, millennials, and Gen Xers \u2014 as their favorite insurance jingle.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The outlier were the baby boomers. Their favorite jingle? <strong>State Farm\u2019s<\/strong> \u201cLike a good neighbor, State Farm is there.\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;The connection between advertising spend and brand recognition for P&#038;C insurers cannot be overstated,&#8221; said Elizabeth Hutchinson, AVP, Brand &#038; Product Marketing at Insurity.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Our survey highlights how integral mascots and memorable commercials are to building a relatable and beloved brand image in this industry. These characters and their narratives not only engage consumers, but also play a crucial role in maintaining top-of-mind awareness in a competitive market, even as advertising budgets are scrutinized.&#8221;<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><b>About the Author<\/b><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Heather Taylor is the senior writer and editor-in-chief of PopIcon, Advertising Week\u2019s blog about brand mascots. Got a pitch on brand mascots or want to wax nostalgic about characters? Drop her a line at\u00a0<a href=\"mailto:howveryheather@gmail.com\">howveryheather@gmail.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you think you could guess the which insurance mascot, or spokescharacter, is universally beloved by one and all? The answer might surprise you!<\/p>\n","protected":false},"author":7,"featured_media":6506,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-6505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Who\u2019s America\u2019s Most Beloved Insurance Mascot? | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/whos-americas-most-beloved-insurance-mascot\/6505\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who\u2019s America\u2019s Most Beloved Insurance Mascot?\" \/>\n<meta property=\"og:description\" content=\"Do you think you could guess the which insurance mascot, or spokescharacter, is universally beloved by one and all? 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