{"id":6695,"date":"2024-04-30T01:07:21","date_gmt":"2024-04-30T05:07:21","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/04\/30\/empowering-creative-teams-strategies-for-ownership-and-accountability\/"},"modified":"2024-04-22T12:09:05","modified_gmt":"2024-04-22T16:09:05","slug":"empowering-creative-teams-strategies-for-ownership-and-accountability","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/empowering-creative-teams-strategies-for-ownership-and-accountability\/6695\/","title":{"rendered":"Empowering Creative Teams: Strategies for Ownership and Accountability"},"content":{"rendered":"\n

By Ainsley Lawrence<\/em><\/p>\n\n\n\n\n\n

Creativity is at the core of all highly productive advertising teams. Your creative team is responsible for branding the business, engaging customers, and convincing stakeholders to back your company.<\/p>\n\n\n\n\n\n\n\n

The innovative nature of this work means that fewer rules should be imposed on the folks that you ask to invent new ideas for your business. However, these creative teams still need clear guidance and should have performance-related goals in place to drive ownership and accountability.<\/p>\n\n\n\n\n\n\n\n

You can create an accountable, creative culture within your marketing and advertising teams by embracing continuous learning and foregrounding effective communication. This will help folks understand your expectations and will ensure that your people are well-equipped to handle the rigorous demands of content creation, press release writing, and other forms of modern marketing.<\/p>\n\n\n\n\n

Blending Creativity and Responsibility<\/h2>\n

Most people think of creativity and responsibility as antithetical ideas. This is why many modern artists choose to live non-conformist, free-spirited lifestyles. However, unless your team is responsible for creating avant-garde art, you\u2019ll likely find that a few rules and regulations will boost productivity and produce better results.<\/p>\n\n\n\n\n\n

In fact, many of your employees may even find it easier to be creative within constraints. This is an approach championed by TED Educator Brandon Rodriguez<\/a>. Rodriguez explains that simply being told to \u201ccreate anything\u201d is rather too daunting for most people. Without rules or boundaries, the blank page or canvas suddenly seems that much more imposing.<\/p>\n\n\n\n\n\n\n\n

Rodriguez goes on to explain that \u201ccreative constraints apply across professions\u201d and that \u201cconstraints play a special role in invention and discovery.\u201d These constraints essentially guide your creative team\u2019s efforts and give you a clear foundation to build from. For example, if you\u2019re creating public-facing content, you may give your team constraints like:<\/p>\n\n\n\n\n