{"id":6725,"date":"2024-05-07T01:40:59","date_gmt":"2024-05-07T05:40:59","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/05\/07\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\/"},"modified":"2024-04-29T19:43:14","modified_gmt":"2024-04-29T23:43:14","slug":"adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\/6725\/","title":{"rendered":"Adjusting Compensation in Digital Marketing: Meeting the Challenge of Rising Living Costs"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Marti Willett, President, Digital Marketing Recruiters<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">With inflation soaring to <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2022\/06\/15\/in-the-u-s-and-around-the-world-inflation-is-high-and-getting-higher\/\">unprecedented levels<\/a> in recent years, its ripple effects have sent shockwaves through the digital marketing landscape. More than ever, digital marketing professionals are feeling a pinch, and they\u2019re expecting their employers to help them out. As shown by a recent <a href=\"https:\/\/www.cnbc.com\/2023\/04\/14\/charts-how-much-inflation-increased-since-2021.html\">CNBC consumer price index<\/a> deep dive, the average person\u2019s overall spending jumped 13% between 2021 and 2023. And the rise wasn\u2019t to cover frivolous things. It was to pay for essentials like housing and food.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Digital marketers can\u2019t afford to take jobs that would put their finances in the red. That\u2019s why they\u2019re looking for all the green they can get from their employers. Yet employers are just as strapped. They\u2019re experiencing an uptick in costs, too. However, they need digital marketing teams to stay afloat \u2014 and that\u2019s been the impetus for discussion around developing and deploying <strong>innovative compensation strategies<\/strong>.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>An Era of Unique <u>Digital Marketing Compensation Models<\/u><\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Industry leaders have been tinkering with how they pay their people for many years. The result has been a surge in unique <strong>compensation strategies companies use to attract and retain talent<\/strong>. These strategies were a step in the right direction, but the game has changed significantly since 2020. The pandemic put more power in the hands of employees, who realized they had more bargaining ability than ever.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Take remote work, for instance. Digital marketers can work from nearly anywhere. They don\u2019t have to be tethered to an office location, and they know it. With that in mind, candidates are casting a wide geographic net aimed at snagging the best compensation deals they can find. That way, they can cover their bills and still do the work they love.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Consequently, if you\u2019re planning to hire a group of digital marketing powerhouses today, you can\u2019t do it with yesterday\u2019s compensation setups. But how can your company satisfy digital marketers\u2019 collective desire for different types of <strong>innovative compensation strategies<\/strong>, particularly if you\u2019re operating under a tight budget? Taking the following steps can help appeal to digital marketing job seekers.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Borrow ideas from other companies.<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">You aren\u2019t alone in your struggle to freshen up your compensation frameworks. Businesses around the globe are doing likewise. Learning about what\u2019s working best for them can inform and prompt new solutions.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Not long ago, a <a href=\"https:\/\/www.shrm.org\/executive-network\/insights\/12-new-approaches-to-compensation\">SHRM article<\/a> tackled this topic. The author uncovered several compensation model gems that could be springboards for your internal team\u2019s discussion. For example, a sheet-metal fabricating company in Minnesota is providing more paid time off to reduce turnover and entice quality applicants. Another cash-strapped startup organization is making it possible for workers to get sizable equity shares in exchange for mid-level salaries.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Even if you don\u2019t implement what\u2019s happening in other industries, your knowledge of emerging <strong>compensation strategies companies use to attract and retain talent <\/strong>will give you more confidence in the future.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Think beyond base pay.<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll have to offer competitive base pay to entice a digital marketer to sign on. That\u2019s just table stakes, given that 64% of participants in a <a href=\"https:\/\/www.gallup.com\/workplace\/389807\/top-things-employees-next-job.aspx\">Gallup poll<\/a> cited pay increase as a top priority when taking on a different job. Still, base pay is only the beginning. Digital marketing professionals looking for a soft and lucrative landing aren\u2019t going to jump for salary alone. They need other reasons to say \u201cyes\u201d to your offer.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">What kinds of add-ons could sweeten the pot? Compensation packages with competitive base pay attached plus a variable incentive tied to performance can work wonders. The variable incentive allows the employee to have control over what they bring home. When they perform well, they see monetary benefits. Your business does, too.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Other methods to assist your digital marketing job candidates and employees in offsetting their increased cost-of-living expenses include offering gas reimbursements, gym memberships, and generous 401k matches.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Opt for complete compensation transparency.<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Always be transparent about your compensation package to earn applicant and worker trust and loyalty. Being upfront and clear from the get-go is crucial to <a href=\"https:\/\/www.digitalmarketingrecruiters.com\/blog\/the-future-of-digital-marketing-emerging-trends-and-roles\/\">acquiring and retaining<\/a> top digital marketing professionals. For example, if their compensation and potential growth are tied to an expectation, make it known right away.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Remember that this extends to how you anticipate them performing their jobs. If you require someone to come to the office part-time or full-time, be clear. As stated before, most digital marketers realize their responsibilities can be performed remotely. To encourage them to make a commute, you must be honest and fair. This means you\u2019ll probably need to factor the commute into their compensation in some way, such as with parking passes.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">One of the biggest reasons workers leave is that they don\u2019t feel they\u2019re being treated like the adults they are. Your willingness to be completely transparent about financial rewards\u2014and their nuances\u2014is fundamental to starting off on a trusting employee-employer relationship.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s nothing you can do about inflation. Nevertheless, you don\u2019t have to lose great digital marketing experts because of economic uncertainty. By tailoring your compensation strategies to align with the needs of today\u2019s workforce, you can enjoy digital marketing success and do the right thing for your employees in the process.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the Author<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/marti-willett-18a7864b\/\"><em>Marti Willett<\/em><\/a><em> is the President of <\/em><a href=\"https:\/\/www.digitalmarketingrecruiters.com\/\"><em>Digital Marketing Recruiters<\/em><\/a><em>, a specialized firm dedicated to matching talented digital marketing professionals with growth-focused businesses. With a rich background in digital marketing, Marti has spent over a decade refining her expertise in talent acquisition, business process architecture, and leadership development. Her approach is characterized by a passion for connecting exceptional individuals with the right job opportunities, leveraging her team&#8217;s collective 30 years of digital marketing experience to offer a truly personalized service.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By tailoring your compensation strategies to align with the needs of today\u2019s workforce, you can enjoy digital marketing success and do the right thing for your employees in the process.<\/p>\n","protected":false},"author":7,"featured_media":6726,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-6725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Adjusting Compensation in Digital Marketing: Meeting the Challenge of Rising Living Costs | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\/6725\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adjusting Compensation in Digital Marketing: Meeting the Challenge of Rising Living Costs\" \/>\n<meta property=\"og:description\" content=\"By tailoring your compensation strategies to align with the needs of today\u2019s workforce, you can enjoy digital marketing success and do the right thing for your employees in the process.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\/6725\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-07T05:40:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/04\/iStock-1519333375-modified-ce871cb2-5016-4045-b52b-9289c17652d2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2309\" \/>\n\t<meta property=\"og:image:height\" content=\"1299\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\\\/6725\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\\\/6725\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Adjusting Compensation in Digital Marketing: Meeting the Challenge of Rising Living Costs\",\"datePublished\":\"2024-05-07T05:40:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\\\/6725\\\/\"},\"wordCount\":972,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\\\/6725\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/04\\\/iStock-1519333375-modified-ce871cb2-5016-4045-b52b-9289c17652d2.jpg\",\"keywords\":[\"Brands + Marketers\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\\\/6725\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\\\/6725\\\/\",\"name\":\"Adjusting Compensation in Digital Marketing: Meeting the Challenge of Rising Living Costs | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\\\/6725\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\\\/6725\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/04\\\/iStock-1519333375-modified-ce871cb2-5016-4045-b52b-9289c17652d2.jpg\",\"datePublished\":\"2024-05-07T05:40:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\\\/6725\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\\\/6725\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\\\/6725\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/04\\\/iStock-1519333375-modified-ce871cb2-5016-4045-b52b-9289c17652d2.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/04\\\/iStock-1519333375-modified-ce871cb2-5016-4045-b52b-9289c17652d2.jpg\",\"width\":2309,\"height\":1299},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\\\/6725\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Adjusting Compensation in Digital Marketing: Meeting the Challenge of Rising Living Costs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Adjusting Compensation in Digital Marketing: Meeting the Challenge of Rising Living Costs | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\/6725\/","og_locale":"en_US","og_type":"article","og_title":"Adjusting Compensation in Digital Marketing: Meeting the Challenge of Rising Living Costs","og_description":"By tailoring your compensation strategies to align with the needs of today\u2019s workforce, you can enjoy digital marketing success and do the right thing for your employees in the process.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\/6725\/","og_site_name":"AW360","article_published_time":"2024-05-07T05:40:59+00:00","og_image":[{"width":2309,"height":1299,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/04\/iStock-1519333375-modified-ce871cb2-5016-4045-b52b-9289c17652d2.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\/6725\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\/6725\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Adjusting Compensation in Digital Marketing: Meeting the Challenge of Rising Living Costs","datePublished":"2024-05-07T05:40:59+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\/6725\/"},"wordCount":972,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\/6725\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/04\/iStock-1519333375-modified-ce871cb2-5016-4045-b52b-9289c17652d2.jpg","keywords":["Brands + Marketers"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\/6725\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\/6725\/","name":"Adjusting Compensation in Digital Marketing: Meeting the Challenge of Rising Living Costs | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\/6725\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\/6725\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/04\/iStock-1519333375-modified-ce871cb2-5016-4045-b52b-9289c17652d2.jpg","datePublished":"2024-05-07T05:40:59+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\/6725\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\/6725\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\/6725\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/04\/iStock-1519333375-modified-ce871cb2-5016-4045-b52b-9289c17652d2.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2024\/04\/iStock-1519333375-modified-ce871cb2-5016-4045-b52b-9289c17652d2.jpg","width":2309,"height":1299},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/adjusting-compensation-in-digital-marketing-meeting-the-challenge-of-rising-living-costs\/6725\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Adjusting Compensation in Digital Marketing: Meeting the Challenge of Rising Living Costs"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/6725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=6725"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/6725\/revisions"}],"predecessor-version":[{"id":16163,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/6725\/revisions\/16163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/6726"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=6725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=6725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=6725"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=6725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}