{"id":6731,"date":"2024-04-30T14:42:12","date_gmt":"2024-04-30T18:42:12","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/04\/30\/see-general-mills-beloved-brand-mascots-in-action-as-they-take-a-stand-for-good\/"},"modified":"2024-04-30T14:42:12","modified_gmt":"2024-04-30T18:42:12","slug":"see-general-mills-beloved-brand-mascots-in-action-as-they-take-a-stand-for-good","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/see-general-mills-beloved-brand-mascots-in-action-as-they-take-a-stand-for-good\/6731\/","title":{"rendered":"See General Mills Beloved Brand Mascots In Action As They Take a Stand For Good"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Ever wonder what it might be like to work alongside brand mascots like Lucky the Leprechaun, the Pillsbury Doughboy, Count Chocula, and Boo Berry at General Mills? Fans now get a rare glimpse at what it\u2019s like to call these <a href=\"https:\/\/popicon.life\/favorite-cereal-brand-mascots\/\" target=\"_blank\" rel=\"noopener\">iconic characters<\/a> your work colleagues in a series of four new videos posted on the General Mills YouTube and Instagram accounts.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2024\/04\/count_chocula_boo_berry_general_mills.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">But these videos come with a twist. General Mills just released its annual Global Responsibility Report and their brand mascots have been recruited to show the company\u2019s legacy of standing for good in action. Let\u2019s watch and see how good goes to work.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&ldquo;Hoo Hoo&rdquo;<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">The first video in the series features a meeting where General Mills employees are congregated roundtable style to discuss the millions General Mills has given to help address childhood hunger. That\u2019s $10 million since 2016, by the way.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2024\/04\/pillsbury_doughboy_general_mills.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s good news \u2014 so much so that somebody in the room can\u2019t help but giggle \u201choo hoo!\u201d out loud. More \u201choo hoo\u201d giggles keep ensuing throughout the meeting\u2019s bullet points. Anybody want to guess \u201choo\u201d they belong to?<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Food Insecurity &amp; Hunger | \u201cHoo Hoo\u201d | General Mills 2024 Global Responsibility Report\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/Q-IHTP3M5-o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">Oops. The <a href=\"https:\/\/popicon.life\/meet-the-pillsbury-doughboys-family\/\" target=\"_blank\" rel=\"noopener\">Pillsbury Doughboy<\/a> promises to be quiet for the rest of the meeting, but the mention about the upcoming snack time makes him break into giggles all over again.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&ldquo;A Monster Effort&rdquo;<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">The next video heads to another office in the General Mills headquarters where Count Chocula, Franken Berry, and Boo Berry, AKA the <a href=\"https:\/\/popicon.life\/monsters-a-brief-history-of-the-monster-cereals-icons\/\" target=\"_blank\" rel=\"noopener\">Monster Cereals<\/a> mascots, are all hard at work. See, the Monsters aren\u2019t just friendly at General Mills. They\u2019re eco-friendly.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"A Monster Effort | General Mills 2024 Global Responsibility Report\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/TXD8zI615yc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">Count Chocula and Boo Berry help lead some of the company recycling efforts by recycling their own cereal boxes. (90% of the packaging is reusable!) Franken Berry gardens outside until he gets too spooked by the sight of a pitchfork and runs away.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2024\/04\/monster_cereals_mascots_general_mills.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The trio is finally seen relaxing on lounge chairs sunbathing as energy is gathered by renewable resources. Everyone except Count Chocula, that is.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&ldquo;What We&rsquo;ve Given&rdquo;<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Cheerios&#8217; <a href=\"https:\/\/popicon.life\/throwback-buzzbee-honey-nut-cheerios\/\" target=\"_blank\" rel=\"noopener\">Buzz Bee<\/a> takes the spotlight in the third General Mills video which focuses on the ways the business gives back to its communities.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2024\/04\/buzz_bee_general_mills.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">When he\u2019s not at his treadmill office desk, Buzz Bee is walking throughout the building and collecting food donations in a big box. He gets a massive donation from Lucky Charms\u2019 Lucky the Leprechaun: an entire pot of gold!<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"What We\u2019ve Given | General Mills 2024 Responsibility Report\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/Ku3nh4DlsKE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">We\u2019re not sure just how much gold Lucky gave, but it should be fun to watch GM match the donation.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&ldquo;Good Goes To Work&rdquo;<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">The final video sums up everything General Mills keeps at the heart of its business like standing for good by improving food security, creating a culture of belonging, and standing for farmers and communities.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Good Goes to Work | General Mills 2024 Global Responsibility Report\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/IxJzy7Nc1yA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">Around the office, Boo Berry is spotted by the copy machine, the Doughboy hangs out with his coworkers, and Buzz Bee is in the meeting room leading a presentation. Even more General Mills mascots, including the Trix Rabbit and Sonny the Cuckoo Bird, are volunteering their time to pack up food donations.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Hard work advances the company goals. After all, the employee narrating this video says they didn\u2019t get here just by being lucky. Well, except for Lucky the Leprechaun. He helped!<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>About the Author<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Heather Taylor is the senior writer and editor-in-chief of PopIcon, Advertising Week\u2019s blog about brand mascots. Got a pitch on brand mascots or want to wax nostalgic about characters? Drop her a line at <a href=\"mailto:howveryheather@gmail.com\" target=\"_blank\" rel=\"noopener\">howveryheather@gmail.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever wonder what it might be like to work alongside brand mascots like Lucky the Leprechaun, the Pillsbury Doughboy, Count Chocula, and Boo Berry at General Mills?<\/p>\n","protected":false},"author":7,"featured_media":6732,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-6731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>See General Mills Beloved 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