{"id":6773,"date":"2024-05-14T13:21:31","date_gmt":"2024-05-14T17:21:31","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/05\/14\/whos-afraid-of-frankensteins-monster-in-geicos-new-commercial\/"},"modified":"2024-05-14T13:21:31","modified_gmt":"2024-05-14T17:21:31","slug":"whos-afraid-of-frankensteins-monster-in-geicos-new-commercial","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/whos-afraid-of-frankensteins-monster-in-geicos-new-commercial\/6773\/","title":{"rendered":"Who\u2019s Afraid of Frankenstein\u2019s Monster in GEICO\u2019s New Commercial?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">If there\u2019s one thing a kooky character like Frankenstein\u2019s Monster is going to do, it\u2019s land a starring role in a new GEICO advertising campaign.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2024\/05\/GEICO_frankenstein.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Did Frankenstein\u2019s Monster really reach a dead end in the new \u201cMonster\u201d spot from The Martin Agency? And is he even a monster? Let\u2019s watch and learn.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&ldquo;Monster&rdquo;<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">The commercial kicks off with Frankenstein\u2019s Monster and a passenger trapped in a dead end. In theory, they\u2019re stuck there because they\u2019re surrounded by angry locals brandishing torches. The reality? The batteries in their car died. (If we had to choose between being stuck at a dead end or dead car batteries, we\u2019d pick the dead end.)<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=1SpjlzJT6oc\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">Luckily, coverage and 24\/7 help is on its way from the GEICO app. They know a thing or two about covering dead batteries.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The locals realize the person they\u2019re talking to isn\u2019t Frankenstein\u2019s Monster at all. It\u2019s his cousin Trevor. Frankenstein\u2019s Monster, Trevor explains, lives in the spooky castle up the road in the opposite direction the raging mob came from.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">As the mob turns back around, a tow truck heads towards Trevor and the passenger. Thanks to GEICO their mishaps were, frankly, short-lived\u2026 for now. We\u2019d like to see Trevor make a recurring appearance in another GEICO campaign.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Anyone at GEICO game for a life insurance spot with way too many \u201cit\u2019s alive!\u201d references? Or a crossover event with a cameo from Monster Cereals Franken Berry? We\u2019ll keep our fingers crossed for the latter!<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the Author<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Heather Taylor is the senior writer and editor-in-chief of PopIcon, Advertising Week\u2019s blog about brand mascots. Got a pitch on brand mascots or want to wax nostalgic about characters? Drop her a line at howveryheather@gmail.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did Frankenstein\u2019s Monster really reach a dead end in the new \u201cMonster\u201d spot from The Martin Agency? And is he even a monster? Let\u2019s watch and learn.<\/p>\n","protected":false},"author":7,"featured_media":6774,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-6773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Who\u2019s Afraid of Frankenstein\u2019s Monster in GEICO\u2019s New Commercial? | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/whos-afraid-of-frankensteins-monster-in-geicos-new-commercial\/6773\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who\u2019s Afraid of Frankenstein\u2019s Monster in GEICO\u2019s New Commercial?\" \/>\n<meta property=\"og:description\" content=\"Did Frankenstein\u2019s Monster really reach a dead end in the new \u201cMonster\u201d spot from The Martin Agency? 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