{"id":683,"date":"2021-04-26T08:30:42","date_gmt":"2021-04-26T12:30:42","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2021\/04\/26\/no-consent-doesnt-mean-no-conversion\/"},"modified":"2021-04-26T08:30:42","modified_gmt":"2021-04-26T12:30:42","slug":"no-consent-doesnt-mean-no-conversion","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/no-consent-doesnt-mean-no-conversion\/683\/","title":{"rendered":"No Consent Doesn\u2019t Mean No Conversion"},"content":{"rendered":"<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc376256 = window.plc376256 || 0;\n            document.write('<' + 'div id=\"placement_376256_' + plc376256+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,376256, [300,250], 'placement_376256_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc376256++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n\n<p class=\"wp-block-paragraph\"><em><strong>By Michael Nevins, Smart, Chief Marketing Officer<\/strong><\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Everyone is in mitigation mode.\u00a0 Marketers and publishers are burning the midnight oil to figure out how to keep their revenue from pancaking as we move into the post-cookie\/IDFA reality, especially after <a href=\"https:\/\/www.adexchanger.com\/online-advertising\/is-the-writing-on-the-wall-for-email-based-ids-yes-no-and-maybe\/#more-154652\">Google\u2019s recent unsurprising \u201cbombshell<\/a>.\u201d It is an open question whether Google will or will not support identifiers of any kind beyond the third-party cookie. There is a range of opinions regarding Google\u2019s motives, but one thing is clear.\u00a0 Consumer privacy and choice can no longer be taken lightly, let alone dismissed.\u00a0 And while all of the efforts around getting consumers to provide consent is important, it is a fait accompli that consented traffic will diminish significantly, therefore, monetizing non-consented traffic also has to be at the heart of considerations.\u00a0 I would bet that not nearly enough players are thinking nearly enough about this.\u00a0\u00a0 They should.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Maintaining consented traffic at scale is a natural priority, but redoubling efforts to monetize non-consented traffic should also be a big part of industry due diligence.\u00a0 The good news is that no consent doesn\u2019t necessarily mean no advertising and no data doesn\u2019t necessarily mean no conversions along your consumer journeys.\u00a0 Instead of running for the exits, perhaps it might be helpful to remember that advertising was a multi-billion dollar industry long before the cookie.\u00a0\u00a0 In fact, we need to wean ourselves off of this addiction.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Key opportunities for non-consented traffic monetization for publishers are contextual (including semantic) targeting, more robust subscription and commerce initiatives as well as a greater emphasis on cultivating \u201cPrivate Garden\u201d relationships.<\/p>\n\n\n\n\n<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc428354 = window.plc428354 || 0;\n            document.write('<' + 'div id=\"placement_428354_' + plc428354+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,428354, [300,250], 'placement_428354_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc428354++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n\n<h3 class=\"wp-block-heading\">\n\n\n<p class=\"wp-block-paragraph\"><strong>Contextual Targeting: Powered by Machine Learning<\/strong><\/p>\n\n\n\n\n\n\n<\/h3>\n<p class=\"wp-block-paragraph\">What\u2019s old that is new again is now supercharged by major advances in machine learning.\u00a0 Contextual targeting was first defined 10 years ago by associating brand messaging with targeted content verticals like sports or music. In 2021, contextual targeting 2.0 has become way more granular by matching brand messaging with page categorizations, of which we have an infinite number of segments. In the past, limited signals fed contextual targeting algorithms.\u00a0 In 2021, contextual signals have proliferated by orders of magnitude, giving Machine Learning more power.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">According to a DailyMotion\/Adweek survey from November 2020, contextual relevance is quite important for publishers and brands as a strong proxy for consumer intent.\u00a0 74% of consumers in the study want to see ads that match the page content. 72% agree that content impacts the perception of ads.\u00a0 Similarly, leading measurement company DoubleVerify reported that 69% \u201cwould be more likely to look at an ad if it was relevant to the content they were reading.\u201d\u00a0 DV is quite bullish on the future of modern contextual targeting, predicting $412 billion on contextual ad spend by 2025.\u00a0 Ultimately, publishers with strong brand assets and deep user relationships will have the upper hand.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Expanding the Monetization Mix<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Now is the time for publishers to recognize the opportunity their paywall businesses present for sustainable long-term yield. Publishers have historically been a bit intimidated by the idea of moving headlong into the subscription marketplace, but they should no longer ignore ample evidence that a scaled subscription stream would not just improve revenue but would do so without jeopardizing brand integrity.\u00a0 In the UK, The Telegraph registered\u00a0 <a href=\"https:\/\/www.telegraph.co.uk\/business\/2020\/09\/17\/telegraph-hits-record-522000-subscribers-profits-surge\/\">522,000<\/a> paying subscribers in 2020, totaling \u00a314.3 million in profits. This is consent in its purest, most direct manner.\u00a0\u00a0 Similarly, strategic ecommerce collaborations can also drive incremental value for audiences and publishers.\u00a0\u00a0 <a href=\"https:\/\/shop.buzzfeed.com\/\">Buzzfeed<\/a> has heeded the call by creating shoppable content on online stores that enrich user experience while generating new revenue.\u00a0 This still may sound a little too daunting if you don\u2019t have the brand heritage of these well-established players, let alone the brand equity of a New York Times or a Wall Street Journal.\u00a0 If you are a smaller, less established publisher, there are gateway steps you can take before hopping on the full subscription locomotive, like accelerating newsletter sign-ups or site registration.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Time for Publishers to Till Their Private Gardens<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Publishers should also take advantage of this transformative moment in the history of programmatic advertising to become less reliant on the Walled Gardens.\u00a0 They should reprioritize to a more curated direct transaction model in what I call a premium \u201cPrivate Garden\u201d environment.\u00a0 This streamlined trading environment simplifies a more transparent deal process with enhanced accountability, efficiency, and eliminates the threat of data leakage lurking in the open exchanges.\u00a0\u00a0 From the marketer\u2019s perspective, closer trading with publishers will allow brands to gain direct consent from audiences and access richer pools of first-party data for precise ad targeting.\u00a0\u00a0 This increased cooperation would act as an evolutionary step in the supply path and demand path optimization that has been happening in recent years.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">While the recent Google announcement was upsetting to many in our space, we should all take a breath and try to take in the big picture.\u00a0 If publishers start diversifying their data-driven strategies to go beyond cookie-based to non-consented traffic, they will look back and regard Google\u2019s non-identifier support proclamation as just one tree falling in the forest.\u00a0 They will come to realize that it was not the tinder to the brushfire that burned it all down.<\/p>\n\n\n\n\n<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc376257 = window.plc376257 || 0;\n            document.write('<' + 'div id=\"placement_376257_' + plc376257+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,376257, [300,250], 'placement_376257_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc376257++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n","protected":false},"excerpt":{"rendered":"<p>Marketers and publishers are burning the midnight oil to figure out how to keep their revenue from pancaking as we move into the post-cookie\/IDFA reality, especially after Google\u2019s recent unsurprising \u201cbombshell.\u201d<\/p>\n","protected":false},"author":7,"featured_media":684,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[5],"topics":[2],"class_list":["post-683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-data","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>No Consent Doesn\u2019t Mean No Conversion | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/no-consent-doesnt-mean-no-conversion\/683\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No Consent Doesn\u2019t Mean No Conversion\" \/>\n<meta property=\"og:description\" content=\"Marketers and publishers are burning the midnight oil to figure out how to keep their revenue from pancaking as we move into the post-cookie\/IDFA reality, especially after Google\u2019s recent unsurprising \u201cbombshell.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/no-consent-doesnt-mean-no-conversion\/683\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-26T12:30:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/04\/169moredata.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/no-consent-doesnt-mean-no-conversion\\\/683\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/no-consent-doesnt-mean-no-conversion\\\/683\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"No Consent Doesn\u2019t Mean No Conversion\",\"datePublished\":\"2021-04-26T12:30:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/no-consent-doesnt-mean-no-conversion\\\/683\\\/\"},\"wordCount\":864,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/no-consent-doesnt-mean-no-conversion\\\/683\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/04\\\/169moredata.jpg\",\"keywords\":[\"Modern Marketing + Measurement\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/no-consent-doesnt-mean-no-conversion\\\/683\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/no-consent-doesnt-mean-no-conversion\\\/683\\\/\",\"name\":\"No Consent Doesn\u2019t Mean No Conversion | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/no-consent-doesnt-mean-no-conversion\\\/683\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/no-consent-doesnt-mean-no-conversion\\\/683\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/04\\\/169moredata.jpg\",\"datePublished\":\"2021-04-26T12:30:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/no-consent-doesnt-mean-no-conversion\\\/683\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/no-consent-doesnt-mean-no-conversion\\\/683\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/no-consent-doesnt-mean-no-conversion\\\/683\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/04\\\/169moredata.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/04\\\/169moredata.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/no-consent-doesnt-mean-no-conversion\\\/683\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"No Consent Doesn\u2019t Mean No Conversion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"No Consent Doesn\u2019t Mean No Conversion | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/no-consent-doesnt-mean-no-conversion\/683\/","og_locale":"en_US","og_type":"article","og_title":"No Consent Doesn\u2019t Mean No Conversion","og_description":"Marketers and publishers are burning the midnight oil to figure out how to keep their revenue from pancaking as we move into the post-cookie\/IDFA reality, especially after Google\u2019s recent unsurprising \u201cbombshell.\u201d","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/no-consent-doesnt-mean-no-conversion\/683\/","og_site_name":"AW360","article_published_time":"2021-04-26T12:30:42+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/04\/169moredata.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/no-consent-doesnt-mean-no-conversion\/683\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/no-consent-doesnt-mean-no-conversion\/683\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"No Consent Doesn\u2019t Mean No Conversion","datePublished":"2021-04-26T12:30:42+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/no-consent-doesnt-mean-no-conversion\/683\/"},"wordCount":864,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/no-consent-doesnt-mean-no-conversion\/683\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/04\/169moredata.jpg","keywords":["Modern Marketing + Measurement"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/no-consent-doesnt-mean-no-conversion\/683\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/no-consent-doesnt-mean-no-conversion\/683\/","name":"No Consent Doesn\u2019t Mean No Conversion | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/no-consent-doesnt-mean-no-conversion\/683\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/no-consent-doesnt-mean-no-conversion\/683\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/04\/169moredata.jpg","datePublished":"2021-04-26T12:30:42+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/no-consent-doesnt-mean-no-conversion\/683\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/no-consent-doesnt-mean-no-conversion\/683\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/no-consent-doesnt-mean-no-conversion\/683\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/04\/169moredata.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/04\/169moredata.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/no-consent-doesnt-mean-no-conversion\/683\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"No Consent Doesn\u2019t Mean No Conversion"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=683"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/683\/revisions"}],"predecessor-version":[{"id":14292,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/683\/revisions\/14292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/684"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=683"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}