{"id":716,"date":"2021-04-30T07:00:10","date_gmt":"2021-04-30T11:00:10","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2021\/04\/30\/tourism-ads-coming-back\/"},"modified":"2021-04-30T07:00:10","modified_gmt":"2021-04-30T11:00:10","slug":"tourism-ads-coming-back","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/tourism-ads-coming-back\/716\/","title":{"rendered":"Tourism Ads Coming Back"},"content":{"rendered":"<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc376247 = window.plc376247 || 0;\n            document.write('<' + 'div id=\"placement_376247_' + plc376247+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,376247, [300,250], 'placement_376247_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc376247++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n\n<p class=\"wp-block-paragraph\"><strong><em>By Anna Bager, president and CEO of the Out of Home Advertising Association of America, OAAA<\/em><\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Destination advertising is rebounding as the weather warms and vaccination rates rise.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Themes of travel-tourism advertisers include:<\/p>\n\n\n\n\n<ul class=\"wp-block-list\">\n \t<li>Comeback<\/li>\n \t<li>Safety<\/li>\n \t<li>Catching up\/making up for lost time<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">Tourism analysts see hopeful signs in theme park bookings, airline traffic, and more. Leisure travel is recovering first, ahead of business trips, experts say.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.advertisingweek360.com\/wp-content\/uploads\/2021\/04\/Picture1-2.jpg\" alt=\"\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">New York City is spending $30 million on a global marketing initiative called \u201c<a href=\"https:\/\/business.nycgo.com\/press-and-media\/press-releases\/articles\/post\/nyc-company-presents-nyc-reawakens-as-new-york-city-begins-tourism-comeback\/\">NYC Reawakens<\/a>.\u201d The June launch includes TV, digital, out of home, content marketing, social media, and influencers.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Paul Vallone, New York City Council Member, explains the stakes: \u201cTourism is one of the pillars of our economy; there is no recovery without it.\u201d<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">A record 66.6 million visitors came to New York City in pre-pandemic 2019. NYC &#038; Company, the city\u2019s destination marketing organization, predicts 36.4 million visitors in 2021, up significantly from 22.3 million visitors in 2020.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">New York City\u2019s $30 million multi-media pitch is its largest-ever tourism campaign.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Likewise, <a href=\"https:\/\/www.travelwisconsin.com\/press-release\/travel-wisconsin-reveals-2021-campaign-the-wonder-of-wisconsin\">Travel Wisconsin<\/a> says it is spending more: \u201cThis year\u2019s advertising campaign will reach 12 markets, twice as many as Wisconsin tourism\u2019s record-setting 2019. Additionally, the spend will be higher in each of the markets with a deeper reach. The plan includes the historic markets of Chicago, Minneapolis, Milwaukee, Madison and Green Bay along with seven new markets \u2013 Cedar Rapids, Duluth, Rochester, Davenport, Des Moines, Rockford and Wausau.\u201d<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Wisconsin\u2019s tourism campaign (\u201cThe Wonders of Wisconsin\u201d) fully launches in May with billboards, online video, TV, connected TV, radio, and additional digital ads.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.visitphilly.com\/media-center\/press-releases\/visit-philadelphia-launches-11-week-spring-marketing-campaign-to-drive-visitation-to-philadelphia-covid-19-recovery-efforts\/\">Visit Philadelphia<\/a> launched an 11-week marketing campaign in March. <a href=\"https:\/\/www.michiganbusiness.org\/press-releases\/2021\/04\/pure-michigan-ad-campaign-launches-signaling-warm-weather\/\">Travel Michigan<\/a> is spending $7.6 million on a warm-weather campaign; 100+ digital and printed billboards launch May 3.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Travel promotion and public health is a delicate balance. Michigan Governor Gretchen Whitmer urges travelers \u201cto take proper precautions\u201d (i.e. get vaccinated) . . . and vacation in Michigan.<\/p>\n\n\n\n\n<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc428354 = window.plc428354 || 0;\n            document.write('<' + 'div id=\"placement_428354_' + plc428354+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,428354, [300,250], 'placement_428354_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc428354++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n\n<p class=\"wp-block-paragraph\">Michigan\u2019s TV commercial called \u201cCatch Up\u201d is on the air through July 4.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Besides its travel pitch, Michigan\u2019s ads also make other points. Pure Michigan ads on and inside new electric buses in Chicago highlight \u201cMichigan\u2019s industry leadership in design, manufacturing, and delivery of the next generation of mobility,\u201d says the state\u2019s tourism arm.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Plus, its printed billboards will be covered in a coating activated by sunlight that helps clean the air.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.advertisingweek360.com\/wp-content\/uploads\/2021\/04\/Picture2-1.jpg\" alt=\"\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">Ads promoting Wisconsin tourism showcase brands produced and used in the state such as Johnson Outdoors, Harley Davidson, Trek, St. Croix Rod, and <a href=\"https:\/\/www.jacklinks.com\/\">Jack Links<\/a>.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.advertisingweek360.com\/wp-content\/uploads\/2021\/04\/Picture3-1.jpg\" alt=\"\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">Long-running tourism campaigns like Pure Michigan and Travel Wisconsin consistently produce award-winning creative. This year,<a href=\"https:\/\/www.traveltexas.com\/\"> Travel Texas<\/a> and<a href=\"https:\/\/www.jacksonhole.com\/about-jhmr\/about.html\"> Jackson Hole Mountain Resort<\/a> are finalists in the national \u00a0<a href=\"https:\/\/obieawards.org\/About-The-Awards\">OBIE Awards<\/a> that recognize outstanding creative in out of home media.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.advertisingweek360.com\/wp-content\/uploads\/2021\/04\/Picture4.jpg\" alt=\"\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">Winners will be announced May 24.<\/p>\n\n\n\n\n<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc376248 = window.plc376248 || 0;\n            document.write('<' + 'div id=\"placement_376248_' + plc376248+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,376248, [300,250], 'placement_376248_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc376248++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n","protected":false},"excerpt":{"rendered":"<p>Tourism analysts see hopeful signs in theme park bookings, airline traffic, and more. Leisure travel is recovering first, ahead of business trips, experts say.<\/p>\n","protected":false},"author":7,"featured_media":717,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[7],"topics":[2],"class_list":["post-716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-storytelling","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tourism Ads Coming Back | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/tourism-ads-coming-back\/716\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourism Ads Coming Back\" \/>\n<meta property=\"og:description\" content=\"Tourism analysts see hopeful signs in theme park bookings, airline traffic, and more. Leisure travel is recovering first, ahead of business trips, experts say.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/tourism-ads-coming-back\/716\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-30T11:00:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/04\/169michigan.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/tourism-ads-coming-back\\\/716\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/tourism-ads-coming-back\\\/716\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Tourism Ads Coming Back\",\"datePublished\":\"2021-04-30T11:00:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/tourism-ads-coming-back\\\/716\\\/\"},\"wordCount\":460,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/tourism-ads-coming-back\\\/716\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/04\\\/169michigan.jpg\",\"keywords\":[\"Storytelling + Media\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/tourism-ads-coming-back\\\/716\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/tourism-ads-coming-back\\\/716\\\/\",\"name\":\"Tourism Ads Coming Back | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/tourism-ads-coming-back\\\/716\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/tourism-ads-coming-back\\\/716\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/04\\\/169michigan.jpg\",\"datePublished\":\"2021-04-30T11:00:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/tourism-ads-coming-back\\\/716\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/tourism-ads-coming-back\\\/716\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/tourism-ads-coming-back\\\/716\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/04\\\/169michigan.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/04\\\/169michigan.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/tourism-ads-coming-back\\\/716\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tourism Ads Coming Back\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tourism Ads Coming Back | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/tourism-ads-coming-back\/716\/","og_locale":"en_US","og_type":"article","og_title":"Tourism Ads Coming Back","og_description":"Tourism analysts see hopeful signs in theme park bookings, airline traffic, and more. Leisure travel is recovering first, ahead of business trips, experts say.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/tourism-ads-coming-back\/716\/","og_site_name":"AW360","article_published_time":"2021-04-30T11:00:10+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/04\/169michigan.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/tourism-ads-coming-back\/716\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/tourism-ads-coming-back\/716\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Tourism Ads Coming Back","datePublished":"2021-04-30T11:00:10+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/tourism-ads-coming-back\/716\/"},"wordCount":460,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/tourism-ads-coming-back\/716\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/04\/169michigan.jpg","keywords":["Storytelling + Media"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/tourism-ads-coming-back\/716\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/tourism-ads-coming-back\/716\/","name":"Tourism Ads Coming Back | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/tourism-ads-coming-back\/716\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/tourism-ads-coming-back\/716\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/04\/169michigan.jpg","datePublished":"2021-04-30T11:00:10+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/tourism-ads-coming-back\/716\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/tourism-ads-coming-back\/716\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/tourism-ads-coming-back\/716\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/04\/169michigan.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/04\/169michigan.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/tourism-ads-coming-back\/716\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Tourism Ads Coming Back"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=716"}],"version-history":[{"count":3,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/716\/revisions"}],"predecessor-version":[{"id":14303,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/716\/revisions\/14303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/717"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=716"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}