{"id":7173,"date":"2024-08-09T12:23:29","date_gmt":"2024-08-09T16:23:29","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/08\/09\/transmit-and-reachtv-announce-strategic-partnership-to-enhance-live-sports-advertising-experience\/"},"modified":"2024-08-09T12:23:29","modified_gmt":"2024-08-09T16:23:29","slug":"transmit-and-reachtv-announce-strategic-partnership-to-enhance-live-sports-advertising-experience","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/transmit-and-reachtv-announce-strategic-partnership-to-enhance-live-sports-advertising-experience\/7173\/","title":{"rendered":"Transmit and ReachTV Announce Strategic Partnership to Enhance Live Sports Advertising Experience"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Innovative Collaboration Aims to Optimize Viewer Experience and Maximize Ad Revenue Through Cutting-Edge Technology and Seamless Integration<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">New York, NY \u2014 August 8, 2024 \u2014 Transmit, the market-leading technology platform for optimizing streamed content revenue, and ReachTV, the premier ad-supported streaming television network, announced today a strategic partnership that will transform the advertising landscape for live sports programming. This collaboration will leverage Transmit\u2019s advanced platform to deliver a seamless and enhanced advertising experience within ReachTV&#8217;s extensive live sports content, already deployed across more than 750 venues, 2,400 airport gates, and 500,000 hotel rooms across North America.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">As the demand for live sports continues to soar, this partnership positions ReachTV to meet viewers&#8217; expectations with high-quality, uninterrupted sports coverage. By utilizing Transmit&#8217;s innovative platform, ReachTV can create new in-stream ad inventory, optimize traditional ad breaks, and develop more effective ad-pods. This integration grants ReachTV unparalleled control over its advertising experience, ensuring ads are a significant revenue generator while remaining a non-disruptive part of the viewer&#8217;s experience.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We are thrilled to partner with ReachTV, a trailblazer in ad-supported streaming,\u201d said Seth Hittman, CEO of Transmit. \u201cBy providing real-time management and customization of ad experiences through our platform, ReachTV is now empowered to optimize their holistic ad strategy while also elevating the viewer experience. This partnership marks a pivotal moment in the evolution of video advertising, offering substantial benefits to publishers, advertisers, and viewers alike.\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Transmit&#8217;s holistic approach to video advertising will benefit ReachTV\u2019s broad network, which reaches over 50 million viewers monthly. This vast distribution network, combined with Transmit\u2019s cutting-edge technology, promises to deliver a superior ad experience to viewers and greater value to advertisers.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPartnering with Transmit creates new opportunities for brands to integrate directly into ReachTV\u2019s live broadcasts,\u201d said Lynnwood Bibbens, CEO of ReachTV. \u201cWith the fast approaching return of football and basketball, we are developing exciting ways for advertisers to reach the millions of travelers who watch our live sports broadcasts every day.\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The partnership between Transmit and ReachTV reflects a shared commitment to innovation and excellence in the streaming industry. By combining ReachTV\u2019s rich library of live sports and premium content with Transmit\u2019s advanced ad technology, both companies are poised to set a new standard for advertising in live sports streaming.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">For more information about ReachTV, visit\u00a0<a href=\"https:\/\/url.us.m.mimecastprotect.com\/s\/Xax2CW6lymhPkDBMc6fjuo7XOC?domain=reachtv.com\">reachTV.com<\/a>. To learn more about Transmit, visit\u00a0<a href=\"https:\/\/url.us.m.mimecastprotect.com\/s\/_lEVCXD0zncqJOY8FVhguWVt0k?domain=transmit.live\">Transmit.live<\/a>\u00a0and engage with us on LinkedIn, X (formerly Twitter), Instagram, and Facebook.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Transmit<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Transmit is a market leading technology platform that maximizes the revenue of the world\u2019s most valuable streamed content. The company\u2019s software allows streaming platforms and broadcasters to optimize monetization by creating new in-stream inventory, filling traditional ad breaks, and developing more effective ad-pods. Transmit provides partners unparalleled control over the ad experience with the ability to manage, monitor and customize the ad experience in real time. With a modern approach to video advertising, Transmit offers a holistic solution that benefits publishers, advertisers and viewers by delivering unique technology-driven solutions and ensuring that advertising is not only a revenue generator but also an integral, non-disruptive part of the viewing experience.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About ReachTV\u00a0<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">ReachTV is a free ad-supported streaming television network with more than 50 million viewers per month. The network is distributed in 750 venues, serving 2,400 airport gates, and 500,000 hotel rooms across North America. ReachTV brings together tech, data and storytelling to offer viewers a new connected media experience with shopability, featuring a rich library of live sports, and premium original content. ReachTV\u2019s current content partners include the NFL, TikTok, LIV Golf, ACC Football, ACC Men\u2019s &#038; Women Basketball, Variety, Hollywood Reporter, Business Traveler, Billboard, Nexstar Media\u2019s CW Network, Stage Access, Drone Racing League, the Harlem Globetrotters,\u00a0<a href=\"https:\/\/url.us.m.mimecastprotect.com\/s\/6NrDCYEnA0HN8Axnu9iwuxLfrA?domain=brinx.tv\">Brinx.TV<\/a>, and more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> Innovative Collaboration Aims to Optimize Viewer Experience and Maximize Ad Revenue Through Cutting-Edge Technology and Seamless Integration<\/p>\n","protected":false},"author":7,"featured_media":7174,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[10],"topics":[2],"class_list":["post-7173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-streaming-ctv","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Transmit and ReachTV Announce Strategic Partnership to Enhance Live Sports Advertising Experience | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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