{"id":7179,"date":"2024-08-12T16:31:21","date_gmt":"2024-08-12T20:31:21","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/08\/12\/eastbourne-borough-fc-and-reachtv-announce-exclusive-naming-rights-partnership\/"},"modified":"2024-08-12T16:33:20","modified_gmt":"2024-08-12T20:33:20","slug":"eastbourne-borough-fc-and-reachtv-announce-exclusive-naming-rights-partnership","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/eastbourne-borough-fc-and-reachtv-announce-exclusive-naming-rights-partnership\/7179\/","title":{"rendered":"Eastbourne Borough FC and ReachTV Announce Exclusive Naming Rights Partnership"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Advertising Week Staff<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Eastbourne Borough Football Club (EBFC) and <a href=\"https:\/\/reachtv.com\/\">ReachTV<\/a> have entered into a one-year exclusive naming rights partnership, renaming the Priory Lane home ground as the &#8220;ReachTV Stadium.&#8221; This collaboration extends the successful relationship initiated in late 2023, which included the pilot of the TV show &#8220;Health of the Game.&#8221;<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The ReachTV Stadium will serve as the main venue for Eastbourne Borough\u2019s 40+ teams, hosting home games, concerts, sporting events, and charity and community initiatives.<\/p>\n\n\n\n\n<blockquote>&ldquo;This collaboration will amplify the positive message of the club and showcase their achievements globally. We look forward to the development of all EBFC teams this season.&rdquo; &#8211; Lynnwood Bibbens, Founder and CEO of ReachTV<\/blockquote>\n<p class=\"wp-block-paragraph\">Lynnwood Bibbens, Founder and CEO of ReachTV, highlighted the partnership&#8217;s importance, stating, \u201cThis collaboration will amplify the positive message of the club and showcase their achievements globally. We look forward to the development of all EBFC teams this season.\u201d<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Simon Leslie, CEO of <a href=\"https:\/\/ebfc.co.uk\/\">Eastbourne Borough<\/a>, expressed his enthusiasm, noting, \u201cThe ReachTV Stadium will be the heart of our community, creating an electrifying atmosphere on match days and becoming a source of pride for Eastbourne.\u201d<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Eastbourne Borough<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Eastbourne Borough is a non-league football club competing in the National League (South) in the UK. The team has the fastest-growing social media following among National League sides and advocates for mental health awareness in football and beyond.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About ReachTV<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">ReachTV is a free ad-supported streaming television network available in over 750 venues, including 2,400 airport gates and 500,000 hotel rooms across North America. ReachTV integrates technology, data, and storytelling to deliver a media experience focused on live sports and original content.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This partnership between EBFC and ReachTV marks a significant step for both organizations, enhancing the club&#8217;s influence and providing fans with a unique experience at ReachTV Stadium.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eastbourne Borough Football Club (EBFC) and ReachTV have entered into a one-year exclusive naming rights partnership, renaming the Priory Lane home ground as the &#8220;ReachTV Stadium.&#8221; This collaboration extends the successful relationship initiated in late 2023, which included the pilot of the TV show &#8220;Health of the Game.&#8221;<\/p>\n","protected":false},"author":7,"featured_media":7180,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[10],"topics":[2],"class_list":["post-7179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-streaming-ctv","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Eastbourne Borough FC and ReachTV Announce Exclusive Naming Rights Partnership | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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