{"id":7255,"date":"2024-08-29T10:25:04","date_gmt":"2024-08-29T14:25:04","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/08\/29\/aw-throwback-johnny-horizon\/"},"modified":"2024-08-29T10:25:04","modified_gmt":"2024-08-29T14:25:04","slug":"aw-throwback-johnny-horizon","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/aw-throwback-johnny-horizon\/7255\/","title":{"rendered":"AW Throwback: Johnny Horizon"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Who comes to mind when you think of conservation icons? You might think of wildfire prevention mascot <a href=\"https:\/\/advertisingweek.com\/happy-80th-birthday-smokey-bear\/\" target=\"_blank\" rel=\"noopener\">Smokey Bear<\/a> and his famous \u201cOnly You Can Prevent Wildfires\u201d slogan \u00a0or <a href=\"https:\/\/popicon.life\/hoot-hoot-hooray-5-fun-facts-you-might-not-know-about-woodsy-owl\/\" target=\"_blank\" rel=\"noopener\">Woodsy Owl<\/a> whose \u201cGive a hoot! Don\u2019t pollute!\u201d motto inspired the nation to fight against littering and pollution.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2024\/08\/johnny_horizon.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Another mascot was active during the same timeline as Smokey and Woodsy and his name was Johnny Horizon. In looking back on the short-lived legacy of Johnny Horizon, PopIcon discovered that one Idaho county is still determined to uphold the outdoorsman\u2019s legacy today.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Who Is Johnny Horizon?<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Johnny Horizon was created by the Bureau of Land Management (BLM) and made his debut in 1968 for an anti-litter campaign.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Described by the <a href=\"https:\/\/www.doi.gov\/interiormuseum\/events\/museum-moment-look-back-johnny-horizon-symbol-thoughtful-outdoorsman\" target=\"_blank\" rel=\"noopener\">U.S. Department of the Interior<\/a> as a \u201cthoughtful visitor to public lands,\u201d Johnny carried a backpack and wore a hat on his head. He had a confident stride and shared the simple, yet passionate message \u201cThis Land is Your Land. Keep It Clean!\u201d with Americans to encourage keeping public lands clean.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The United States Bicentennial and Johnny Horizon &rsquo;76 Clean Up America Month<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">As the United States Bicentennial approached, Johnny Horizon became quickly popular. The mascot received support from numerous celebrities. A PSA was recorded with actor Burl Ives encouraging Americans to clean up the great outdoors in celebration of America\u2019s upcoming 200<sup>th<\/sup> birthday.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Burl Ives and Johnny Horizon PSA\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/iAFhxEC3PEg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">Johnny Horizon also had an extensive product line. One of the most notable items was the <a href=\"https:\/\/digital.sciencehistory.org\/works\/79407x355\" target=\"_blank\" rel=\"noopener\">Johnny Horizon environmental test kit<\/a>. Released in 1971, the kit included all the necessary equipment for kids to test the air and water for signs of pollution.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">With the Bicentennial less than two years away, former President Gerald R. Ford released a proclamation in 1974 declaring that September 15 through October 15, 1974 would be hereby known as <a href=\"https:\/\/www.fordlibrarymuseum.gov\/sites\/default\/files\/pdf_documents\/library\/document\/0055\/1668683.pdf\" target=\"_blank\" rel=\"noopener\">Johnny Horizon \u201976 Clean Up America Month<\/a>. While the campaign had made great environmental strides, there was still a lot more work that needed to be done to keep achieving significant results.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Renewed Legacy in Twin Falls County<\/strong><\/h2>\r\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2024\/08\/johnny_horizon_PSA.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s difficult to know exactly what happened to Johnny Horizon after the Bicentennial. The details are not clear, although a writer named James Lewis has shared some <a href=\"https:\/\/foresthistory.org\/forgotten-characters-from-forest-history-johnny-horizon\/\" target=\"_blank\" rel=\"noopener\">interesting ideas<\/a> as to what could have transpired. In any event, by around 1977 the popular outdoorsman had been quietly phased out \u2014 and seemingly gone forever out of the minds of Americans.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">However, the memory of Johnny Horizon is alive and well in one Idaho county.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/twinfallscounty.org\/commissioners\/proclamations\/\" target=\"_blank\" rel=\"noopener\">Twin Falls County<\/a> proclaimed Saturday May 4, 2024, is Johnny Horizon Day. The proclamation hereby gives its citizens an incentive to help keep their County clean and beautiful, a tradition that has been upheld in the Twin Falls County for years and will continue to be for many more years to come.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Image credits: Bureau of Land Management Fire | <a href=\"https:\/\/www.facebook.com\/photo.php?fbid=4606545886069512&#038;id=112662472124565&#038;set=a.123322511058561\" target=\"_blank\" rel=\"noopener\">Facebook Page<\/a><\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">About the Author<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Heather Taylor is the senior writer and editor-in-chief of PopIcon, Advertising Week\u2019s blog about brand mascots. Got a pitch on brand mascots or want to wax nostalgic about characters? Drop her a line at <a href=\"mailto:howveryheather@gmail.com\">howveryheather@gmail.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Another mascot was active during the same timeline as Smokey and Woodsy and his name was Johnny Horizon. In looking back on the short-lived legacy of Johnny Horizon, PopIcon discovered that one Idaho county is still determined to uphold the outdoorsman\u2019s legacy today.<\/p>\n","protected":false},"author":7,"featured_media":7256,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-7255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AW Throwback: Johnny Horizon | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/aw-throwback-johnny-horizon\/7255\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AW Throwback: Johnny Horizon\" \/>\n<meta property=\"og:description\" content=\"Another mascot was active during the same timeline as Smokey and Woodsy and his name was Johnny Horizon. 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