{"id":7304,"date":"2024-09-16T12:06:55","date_gmt":"2024-09-16T16:06:55","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/09\/16\/mikeys-back-and-the-spokeskid-still-likes-life-cereal\/"},"modified":"2024-09-16T12:06:55","modified_gmt":"2024-09-16T16:06:55","slug":"mikeys-back-and-the-spokeskid-still-likes-life-cereal","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/mikeys-back-and-the-spokeskid-still-likes-life-cereal\/7304\/","title":{"rendered":"Mikey\u2019s Back \u2014 And The Spokeskid Still Likes Life Cereal"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Remember <a href=\"https:\/\/www.quakeroats.com\/products\/cold-cereals\/life-cereal\/regular\" target=\"_blank\" rel=\"noopener\">Life Cereal\u2019s<\/a> Mikey? The spokeskid\u2019s back at the breakfast table in a new commercial that introduces the ad icon, and the Quaker-owned cereal brand, to the next generation.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Who&rsquo;s Mikey?<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Longtime Life Cereal fans will remember Mikey as \u201cLittle Mikey\u201d from a popular Life Cereal ad campaign that initially airedin the 1970s.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Life Cereal with Little Mikey\" width=\"1240\" height=\"930\" src=\"https:\/\/www.youtube.com\/embed\/zw9vCyhUgaY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">The original spot shows three brothers during breakfast. A bowl of Life Cereal keeps getting pushed back and forth between two of the brothers. It\u2019s a new cereal and it\u2019s supposed to be good for you.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">So, who\u2019s gonna be brave enough to try it \u2014 and maybe like it? The brothers decide to pass the bowl off to their third brother, Little Mikey. They reason that Mikey won\u2019t eat it because he hates everything.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">To everyone\u2019s surprise, Mikey immediately endorses the new, nutritional cereal by slurping down the bowl. This prompts his brothers to yell out, \u201cHe likes it! Hey Mikey!\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The \u201cMikey Likes It!\u201d Life Cereal commercials were so popular that they ran on TV for over a decade and the campaign\u2019s creators received Clios for their endearing work.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mikey Circa 2024<\/strong><\/h2>\r\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2024\/09\/mikey_life_cereal_2024.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mikey\u2019s 2024 revival has since dropped the \u201clittle\u201d from the character\u2019s name and paired the kiddo with a brother and sister in his family tree.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Most mornings are also pretty chaotic in the spokeskid\u2019s household. A lot goes wrong, albeit in an amusingly musical jingle sort of way. Mom gets toothpaste in her hair and Mikey\u2019s brother runs around the house in his underwear. Before long, it\u2019s time for the family to gather around the breakfast table for the one cereal everyone can agree on.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=0U5SjqAnBJM\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">A bowl of Life Cereal is pushed towards Mikey. Everyone else in the family likes it. Will he still like it all these decades later?<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The answer is yes, of course, because a bowl of Life does taste pretty sweet no matter what decade you\u2019re in. But Mikey has something else to say, too. As everyone rushes out the door to school and work, Mikey beamingly declares \u201cI really love my life\u201d as a new tagline for Life Cereal.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the Author<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Heather Taylor is the senior writer and editor-in-chief of PopIcon, Advertising Week\u2019s blog about brand mascots. Got a pitch on brand mascots or want to wax nostalgic about characters? Drop her a line at howveryheather@gmail.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember Life Cereal\u2019s Mikey? The spokeskid\u2019s back at the breakfast table in a new commercial that introduces the ad icon, and the Quaker-owned cereal brand, to the next generation.<\/p>\n","protected":false},"author":7,"featured_media":7305,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-7304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mikey\u2019s Back \u2014 And The Spokeskid Still Likes Life Cereal | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/mikeys-back-and-the-spokeskid-still-likes-life-cereal\/7304\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mikey\u2019s Back \u2014 And The Spokeskid Still Likes Life Cereal\" \/>\n<meta property=\"og:description\" content=\"Remember Life Cereal\u2019s Mikey? 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