{"id":7385,"date":"2024-10-15T13:31:47","date_gmt":"2024-10-15T17:31:47","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/15\/creative-mix-the-science-and-magic-of-effectiveness\/"},"modified":"2024-10-15T13:31:47","modified_gmt":"2024-10-15T17:31:47","slug":"creative-mix-the-science-and-magic-of-effectiveness","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/creative-mix-the-science-and-magic-of-effectiveness\/7385\/","title":{"rendered":"Creative Mix: the Science and Magic of Effectiveness"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">An effective creative strategy is the key to unlocking incremental ad performance. In a new, groundbreaking study we&#8217;ll uncover next-generation creative excellence drivers that marketers can use to take their ad creative to the next level. Learn how to adjust your creative strategy with \u201cintimacy\u201d and \u201cimmediacy\u201d levers through AI and data- driven insights that help drive sales and long term brand equity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to adjust your creative strategy with \u201cintimacy\u201d and \u201cimmediacy\u201d levers through AI and data- driven insights that help drive sales and long term brand equity.<\/p>\n","protected":false},"author":7,"featured_media":7386,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[6],"topics":[2],"class_list":["post-7385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-tech","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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