{"id":7421,"date":"2024-10-21T13:05:16","date_gmt":"2024-10-21T17:05:16","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/21\/watch-how-the-mms-spokescandies-are-celebrating-halloween-2024\/"},"modified":"2024-10-21T13:05:16","modified_gmt":"2024-10-21T17:05:16","slug":"watch-how-the-mms-spokescandies-are-celebrating-halloween-2024","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/watch-how-the-mms-spokescandies-are-celebrating-halloween-2024\/7421\/","title":{"rendered":"Watch: How The M&#038;M\u2019S Spokescandies Are Celebrating Halloween 2024"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The iconic <a href=\"https:\/\/www.mms.com\/en-us\" target=\"_blank\" rel=\"noopener\">M&#038;M\u2019S spokescandies<\/a> \u2014 or spookscandies \u2014 are pulling double campaign duty this Halloween.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Yellow and Green are in a new BBDO New York campaign crossing over into the Snickers universe. Across the pond, Red is partnering with smart home security manufacturer Ring UK and Ireland to activate Halloween mode in your Ring doorbell.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2024\/10\/mms_snickers.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">What are they doing in each spot? More importantly, what, or who, did these brand mascots dress up as this year? Let\u2019s get into whether all these tricks and treats pay off.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Snickers | &ldquo;Unexpected Guests&rdquo;<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">In Snickers \u201cUnexpected Guests\u201d spot, Yellow and Green make a cameo as trick or treaters out on October 31. One homeowner reluctantly gives both mascots a Snickers bar, but not before confusedly wondering aloud why two giant candies are out trolling for treats on a holiday that quite literally celebrates their demise.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SNICKERS HWN Unexpected Guests Logo 15\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/SzL2zjip3Is?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">Wait. So, the M&#038;M\u2019S spokescandies <em>are<\/em> giant candies? Did they also know that?<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cRun for your lives!\u201d a spooked Yellow shouts before darting off into the night. Red\u2019s not here tonight so Green has to hunt him down before his newly developed existential crisis gets out of hand.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Verdict:<\/strong> This spot felt a bit anticlimactic to us. Maybe the 15 seconds are to blame. Lengthening it out to 30 seconds or more would have created more opportunity to world build on the idea that the M&#038;M\u2019S spokescandies are viewed by everyone in the Snickers universe as giant candies. Or it could have expanded on what happens when M&#038;M\u2019S spokescandies consume Snickers. Did anyone else wonder about that too? Could they turn into another pair of iconic candy mascots and add more layers and dimensions to the candy multiverse? It\u2019s possible!<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s also a missed opportunity that in the same year \u201cWicked\u201d is coming to movie theaters, we don\u2019t get a Green and Yellow as Elphaba and Galinda costume duo. We\u2019ll write this one off for copyright reasons. Green gets close enough in her witch\u2019s hat, but seeing Yellow in a puffy pink dress and crown would have been downright delightful. (Maybe then they\u2019d have been less recognizable on Halloween.)<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&ldquo;Ring x M&amp;M&rsquo;S&rdquo;<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">The \u201cRing x M&#038;M\u2019S\u201d partnership from Ring UK and Ireland teams up the home security doorbell with M&#038;M\u2019S spokescandy Red as the limited-time <a href=\"https:\/\/en-uk.ring.com\/blogs\/alwayshome\/mms-halloween-quick-replies\" target=\"_blank\" rel=\"noopener\">Quick Replies voice<\/a> for the Ring Video Doorbell.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Activate Halloween mode with Quick Replies from M&amp;M\u2019S and Ring\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/JYy8K8h2k_E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">Homeowners can activate one of several Quick Replies available in Red\u2019s signature snarky voice. Red \u201canswers\u201d the door using a variety of templates, like distracting trick or treaters with silly dance prompts, while you grab the candy bowl and head out to greet them. In the spot, Red\u2019s activation encourages Purple to boogie like a bat for her candy haul.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2024\/10\/red_mm_ring.png\" alt=\"\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>The Verdict:<\/strong> Created by T&#038;Pm, this feels like a spot-on brand partnership to us. We like how even though Red is the star of the new Ring activation, relatively new-ish mascot Purple comes along for the ride. (Where\u2019s the bucket for her candy though?)<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">And even though they\u2019re both in different campaigns this year, can we talk about how it looks like Red and Yellow dressed in the same costumes? They both appear to be rocking vampire capes. Eerie coincidence or vibing on the same costume frequency?<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the Author<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Heather Taylor is the senior writer and editor-in-chief of PopIcon, Advertising Week\u2019s blog about brand mascots. Got a pitch on brand mascots or want to wax nostalgic about characters? Drop her a line at <a href=\"mailto:howveryheather@gmail.com\">howveryheather@gmail.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yellow and Green are in a new BBDO New York campaign crossing over into the Snickers universe. Across the pond, Red is partnering with smart home security manufacturer Ring UK and Ireland to activate Halloween mode in your Ring doorbell.<\/p>\n","protected":false},"author":7,"featured_media":7422,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-7421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Watch: How The M&amp;M\u2019S Spokescandies Are Celebrating Halloween 2024 | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/watch-how-the-mms-spokescandies-are-celebrating-halloween-2024\/7421\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Watch: How The M&amp;M\u2019S Spokescandies Are Celebrating Halloween 2024\" \/>\n<meta property=\"og:description\" content=\"Yellow and Green are in a new BBDO New York campaign crossing over into the Snickers universe. 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