{"id":7490,"date":"2024-10-31T11:08:42","date_gmt":"2024-10-31T15:08:42","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/31\/which-brand-mascot-should-be-a-hot-ones-guest-the-ad-industry-has-5-suggestions\/"},"modified":"2024-10-31T11:08:42","modified_gmt":"2024-10-31T15:08:42","slug":"which-brand-mascot-should-be-a-hot-ones-guest-the-ad-industry-has-5-suggestions","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/which-brand-mascot-should-be-a-hot-ones-guest-the-ad-industry-has-5-suggestions\/7490\/","title":{"rendered":"Which Brand Mascot Should Be a \u201cHot Ones\u201d Guest? The Ad Industry Has 5 Suggestions"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Did you catch Progressive\u2019s <a href=\"https:\/\/firstwefeast.com\/blogs\/news\/dr-rick-hot-ones\" target=\"_blank\" rel=\"noopener\">Dr. Rick<\/a> on the hit YouTube series \u201cHot Ones?\u201d The wildly popular talk show series known for its hot questions and even hotter wings recently featured its first-ever brand spokesperson as a guest in an October mini episode.16<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Granted, this was a paid partnership between Progressive and First We Feast. The minisode used just a three-wing ramp-up and the questions from host Sean Evans were tailored to be specific to Dr. Rick\u2019s persona. But it was thoroughly entertaining to watch Dr. Rick analyze various red flags indicating Evans might be experiencing parentamorphosi. (He <em>is<\/em> wearing a cardigan.)<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Watching this episode got us thinking about all the other mascots, and spokescharacters, that might thrive in the \u201cHot Ones\u201d hot seat. We\u2019re not the only ones having this thought either. When we asked members of the advertising industry about which characters they think should go on the show, they came ready with a roster for the ages.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2024\/10\/dr_rick_sean_evans_hot_ones.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Their answers were so good, we\u2019re compiling them below and quietly manifesting a minisode in which all five of these icons make cameos and prove they can take on the wings of death.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Grimace (McDonald&rsquo;s)<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Ask any Grimace enthusiast and they\u2019ll tell you it makes perfect sense for Grimace to show up on \u201cHot Ones.\u201d The McDonald\u2019s mascot enjoyed a whirlwind birthday blowout in 2023, complete with a purple <a href=\"https:\/\/popicon.life\/mcdonalds-grimace-birthday\/\" target=\"_blank\" rel=\"noopener\">Grimace shake<\/a>, and threw his first pitch at a New York Mets game this year. After the pitch, the Mets enjoyed a seven-game winning streak. Grimace was dubbed the <a href=\"https:\/\/advertisingweek.com\/are-the-new-york-mets-in-their-grimace-era\/\" target=\"_blank\" rel=\"noopener\">Mets\u2019 good luck charm<\/a> and even given his own special purple seat at Citi Field\u2019s ballpark.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Will Goldman, media communications supervisor at <a href=\"https:\/\/blusharkdigital.com\/\" target=\"_blank\" rel=\"noopener\">BluShark Digital<\/a>, has thought out the details just enough to know the \u201cHot Ones\u201d New York City studio location is within some proximity of the McDonaldland mascot. Grimace\u2019s copyright and cross-culinary issues, on the other hand, are uh, for someone else to figure out.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThere is no better way to honor this purple hero who bore the burden of Mets baseball than to invite him onto a show where he attempts to eat hot wings of increasing spice intensity. This is the true hero&#8217;s journey,\u201d said Goldman.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mr. Clean<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">The nomination Sydney Tomasello, strategy director at <a href=\"https:\/\/www.madwell.com\/\" target=\"_blank\" rel=\"noopener\">Madwell<\/a>, makes for Procter &#038; Gamble\u2019s Mr. Clean as a \u201cHot Ones\u201d guest is unbelievably well thought out. We\u2019re almost convinced the P&#038;G icon is a lock for a future episode.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">From Tomasello\u2019s point of view, there\u2019s potential \u201ccomedy gold\u201d to be found in witnessing the visual deterioration of the ultra-pristine Mr. Clean \u2014 dressed in head to toe spotless white \u2014 in the vicinity of so many stain-inducing, saucy wings.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPicture this: Mr. Clean, normally so composed, facing the increasing chaos of spicy wings, sweating as he struggles to keep his hands and face clean between bites,\u201d said Tomasello. \u201cEach level of heat could push him closer to his breaking point, all while he obsessively wipes his face, reaches for napkins, or even tries to clean up the sauce mid-interview. Seeing him loosen up and maybe even embrace the mess could be the ultimate Hot Ones transformation!\u201d<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Jake (State Farm)<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Insurance marketing is a highly competitive industry. As such, Anthony Cintron, chief experience officer at <a href=\"https:\/\/www.devitoverdi.com\/\" target=\"_blank\" rel=\"noopener\">DeVito\/Verdi<\/a>, has a hunch that the next best spokesperson after Dr. Rick would be (should be?) Jake from State Farm.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Audiences would click to watch, drawn to Jake\u2019s relatable personality and down-to-earth sense of humor as a \u201cHot Ones\u201d guest. Much like Mr. Clean, Cintron also envisions Jake would sweat his way to the wings of death \u2014 and maybe even struggle to maintain his spokescharacter\u2019s composure.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAs the sauces get spicier, we could see \u2018normal guy\u2019 Jake trying to keep it cool, maybe even dropping some insurance wisdom in the process. He\u2019s friendly and funny but seeing him sweat through the heat would be an authentic twist that\u2019s sure to charm viewers. Plus, he could wear the classic red polo, sweating his way to meme-worthy status,\u201d said Cintron.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Duo (Duolingo)<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">When Caity Barnes, senior social media strategist at <a href=\"https:\/\/www.baldwinand.com\/\" target=\"_blank\" rel=\"noopener\">Baldwin&#038;<\/a>, suggested Duolingo\u2019s own Duo as a potential \u201cHot Ones\u201d guest, we immediately co-signed on the idea.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The beloved <a href=\"https:\/\/popicon.life\/duolingo-owl\/\" target=\"_blank\" rel=\"noopener\">owl mascot<\/a> for the language learning website recently experienced a successful marketing stunt attending Charli XCX and Troye Sivan\u2019s \u201cSweat\u201d tour. Where else would Duo, in all his \u201cBrat\u201d green feathery finery, be more embraced by fans? The \u201cHot Ones\u201d studio as his next marketing stunt \u2014 er, we mean stop \u2014 makes sense.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI think I speak on behalf of all zillenials everywhere when I say that owl could handle the heat, eat and leave no crumbs,\u201d said Barnes. \u201cPlus, the content the teams at Duolingo and Hot Ones would create!? I can only imagine how many memes they&#8217;d end up with.\u201d<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Nutter Butter Cookie<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">The most legendary \u201cHot Ones\u201d episodes are those where celebrity guests, like Conan O\u2019Brien and Gordon Ramsay, get increasingly unhinged as they make their way through the gauntlet of spicy wings.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">With that kind of chaotic disruption in mind, Bianca Bahamondes, executive editor at <a href=\"https:\/\/secretmedianetwork.com\/en\/\" target=\"_blank\" rel=\"noopener\">Secret Media Network<\/a>, wants to nominate the <a href=\"https:\/\/www.tiktok.com\/@officialnutterbutter\" target=\"_blank\" rel=\"noopener\">Nutter Butter cookie<\/a> as the next \u201cHot Ones\u201d guest.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Our response? Tell us more. This wildly unusual pick has piqued our interest.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNutter Butter has everyone talking right now with their unhinged, mildly disturbing, social media content centering the Nutter Butter cookie mascot,\u201d said Bahamondes. \u201cThe mascot fully embraces the chaotic and nostalgia of early 2000s graphics which I find incredibly intriguing &#8211; and it seems to be working for them and their new audience! The revived mascot has returned to our snack time conversations utilizing TikTok in a genius way.\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">And as excellent an interviewer as Evans is, all bets would be off when it comes to knowing what kinds of answers to expect from Nutter Butter.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI get a sense that interview would be unhinged in the best way and resonate with Hot Ones\u2019 audience.\u201d<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the Author<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Heather Taylor is the senior writer and editor-in-chief of PopIcon, Advertising Week\u2019s blog about brand mascots. Got a pitch on brand mascots or want to wax nostalgic about characters? Drop her a line at <a href=\"mailto:howveryheather@gmail.com\">howveryheather@gmail.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you catch Progressive\u2019s Dr. Rick on the hit YouTube series \u201cHot Ones?\u201d The wildly popular talk show series known for its hot questions and even hotter wings recently featured its first-ever brand spokesperson as a guest in an October mini episode.<\/p>\n","protected":false},"author":7,"featured_media":7491,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-7490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Which Brand Mascot Should Be a \u201cHot Ones\u201d Guest? 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