{"id":7555,"date":"2024-11-18T19:57:52","date_gmt":"2024-11-19T00:57:52","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/11\/18\/please-dont-destroy-cant-parallel-park-with-allstates-mayhem-watching-in-snl-50th-season-crossover\/"},"modified":"2024-11-18T19:57:52","modified_gmt":"2024-11-19T00:57:52","slug":"please-dont-destroy-cant-parallel-park-with-allstates-mayhem-watching-in-snl-50th-season-crossover","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/please-dont-destroy-cant-parallel-park-with-allstates-mayhem-watching-in-snl-50th-season-crossover\/7555\/","title":{"rendered":"Please Don\u2019t Destroy Can\u2019t Parallel Park with Allstate\u2019s Mayhem Watching in \u2018SNL\u2019 50th Season Crossover"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Could you impressively parallel park in front of <a href=\"https:\/\/popicon.life\/best-kind-mayhem\/\" target=\"_blank\" rel=\"noopener\">Mayhem<\/a>, the iconic Allstate spokesperson? Even the most confident parallel parking pro would feel some pressure getting it right.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2024\/11\/SNL_please_dont_destroy_allstate_mayhem.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In a new brand activation between \u2018SNL\u2019 and Allstate celebrating the variety show\u2019s 50th anniversary season, resident comedy trio Please Don\u2019t Destroy (Ben Marshall, John Higgins, and Martin Herlihy) are sweating bullets as they try to look cool parallel parking into a tight spot on the street.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&ldquo;Parallel Parking&rdquo;<\/strong><\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Parallel Parking with Please Don&amp;apos;t Destroy (in Partnership with Allstate) - SNL\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/9F7-rfyArJ8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">Mayhem isn\u2019t alone. He informs PDD that he\u2019s actually a cool eighth grader and is surrounded by four other eighth graders. Everyone slurps from a jumbo cup and watches as the guys struggle to ace parallel parking.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2024\/11\/SNL_please_dont_destroy_allstate_mayhem_2.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As the kids laugh and declare that PDD has \u201czero rizz,\u201d PDD takes action. Kind of. The resident driver, Higgins, attempts a comeback response, but clams up at the last second.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Things go from bad to worse when Marshall takes the wheel. He hits the cars in front and behind them. Maybe Martin can save the day? (Nope, he\u2019s already exited the backseat and is running away.)<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Insisting that the third time is the charm, Marshall takes the wheel once more and hits a fire hydrant. The commercial ends with Mayhem advising audiences to get Allstate so they can be protected from mayhem like himself and his new cluster of friends.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">If you attended Advertising Week New York 2024, you got a first look into this collaboration.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2024\/11\/SNL_please_dont_destroy_allstate_mayhem_3.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The crossover was teased during the <a href=\"https:\/\/newyork2024.advertisingweek.com\/aw\/schedule\/speaker\/-12659\" target=\"_blank\" rel=\"noopener\">\u201cSNL50: How NBCUniversal is Transforming Brand Storytelling Through Live Tentpole Events\u201d<\/a> panel. When choosing partners, brands with the \u201cright tone\u201d were key according to Mark Marshall, Chairman, Global Advertising &#038; Partnerships at NBCUniversal.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The PDD guys were such spectacularly bad parallel parkers that we feel like an encore collab is necessary to give them a shot at redemption. Maybe in this hypothetical follow-up, another insurance icon like the GEICO Gecko coaches PDD into parallel parking success only for Mayhem\u2019s back to turn and miss it at the last minute. (Or is that too many characters in the activation? We\u2019re spitballing here.)<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the Author<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Heather Taylor is the senior writer and editor-in-chief of PopIcon, Advertising Week\u2019s blog about brand mascots. Got a pitch on brand mascots or want to wax nostalgic about characters? Drop her a line at <a href=\"mailto:howveryheather@gmail.com\">howveryheather@gmail.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Could you impressively parallel park in front of Mayhem, the iconic Allstate spokesperson? Even the most confident parallel parking pro would feel some pressure getting it right.<\/p>\n","protected":false},"author":7,"featured_media":7556,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-7555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Please Don\u2019t Destroy Can\u2019t Parallel Park with Allstate\u2019s Mayhem Watching in \u2018SNL\u2019 50th Season Crossover | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/please-dont-destroy-cant-parallel-park-with-allstates-mayhem-watching-in-snl-50th-season-crossover\/7555\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Please Don\u2019t Destroy Can\u2019t Parallel Park with Allstate\u2019s Mayhem Watching in \u2018SNL\u2019 50th Season Crossover\" \/>\n<meta property=\"og:description\" content=\"Could you impressively parallel park in front of Mayhem, the iconic Allstate spokesperson? 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