{"id":7680,"date":"2024-10-09T13:10:33","date_gmt":"2024-10-09T17:10:33","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/10\/09\/akash-mehta-and-nikita-mehta\/"},"modified":"2026-05-07T12:02:38","modified_gmt":"2026-05-07T16:02:38","slug":"akash-mehta-and-nikita-mehta","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/akash-mehta-and-nikita-mehta\/7680\/","title":{"rendered":"Akash Mehta and Nikita Mehta"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Akash Mehta<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Akash Mehta is a British entrepreneur. He graduated from Imperial College London in Engineering and previously worked at Burberry, Est\u00e9e Lauder Companies, and Dior, where he was the youngest ever Global Digital Manager. Currently, Akash is the CEO and co-founder of Fable &#038; Mane, an Ayurvedic-inspired hair wellness brand. He is also the host of the Founded Beauty podcast, a leading podcast in both beauty and business. Akash was placed on the Forbes &#8217;30 under 30&#8242; list in Media &#038; Marketing and has been sharing his marketing expertise at some of the largest conferences and universities around the world, from TEDx and Harvard Business School to industry summits. He is also a board member and investor in LVMH\u2019s Patou, a Global Guardian for UNICEF and co-founder of The Fable Fund, an initiative committed to wild tiger conservation with sustainable development.<strong>\u00a0<\/strong><\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nikita Mehta<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Nikita Mehta is a creative and conscious beauty entrepreneur. Nikita graduated from University College of London in Computer Science &#038; Management and spent her career building French fragrance brands. Currently, Nikita is the Creative Director and co-founder of Fable &#038; Mane, an Ayurvedic-inspired hair wellness brand. Nikita co-executive-produced the Netflix documentary film \u201cGame Changers,\u201d and is also an investor and board member of LVMH\u2019s Patou. With Akash, she is the co-founder of the Fable Fund, an initiative committed to wild tiger conservation with sustainable development.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Akash and Nikita are co-founders of the Fable Fund, an initiative committed to wild tiger conservation with sustainable development.<\/p>\n","protected":false},"author":7,"featured_media":7681,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[9],"topics":[2],"class_list":["post-7680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-smb","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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