{"id":7719,"date":"2024-12-18T09:52:56","date_gmt":"2024-12-18T14:52:56","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2024\/12\/18\/meet-the-all-new-kelloggs-cornelius-the-cockerel\/"},"modified":"2024-12-18T09:52:56","modified_gmt":"2024-12-18T14:52:56","slug":"meet-the-all-new-kelloggs-cornelius-the-cockerel","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/meet-the-all-new-kelloggs-cornelius-the-cockerel\/7719\/","title":{"rendered":"Meet the All-New Kellogg\u2019s Cornelius the Cockerel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Remember Cornelius, the <a href=\"https:\/\/popicon.life\/throwback-kelloggs-cornelius-rooster\/\" target=\"_blank\" rel=\"noopener\">Kellogg\u2019s Corn Flakes mascot<\/a>? Here in the United States, the character was created at Chicago ad agency Leo Burnett and made his debut on cereal boxes in 1957. \u201cCorny,\u201d as the character was nicknamed, was illustrated with a green body, red comb, yellow beak and a whole lot of personality.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2024\/12\/kelloggs_cornelius_cockerel.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s time for a wake-up call. Across the pond in London circa 2024, Cornelius has been newly reimagined by <a href=\"https:\/\/leoburnett.co.uk\/\" target=\"_blank\" rel=\"noopener\">Leo Burnett UK<\/a> in the new \u201cSee You in the Morning\u201d marketing campaign. The big bird of breakfast is back and he\u2019s just as confident in 3D as he was when he was illustrated on a cereal box.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&ldquo;See You in the Morning&rdquo;<\/strong><\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Kellogg&amp;apos;s | See You in the Morning\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/9TraQjzLcSE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">It\u2019s just your typical morning in this Kellogg\u2019s campaign. People all over the city are waking up, having breakfast, and starting their day. All the way, a life-size Cornelius turns heads as he struts his way down the streets. (The song accompanying him? It\u2019s \u201cJayou\u201d by Jurassic 5.)<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Eventually, he flies off and perches on a rooftop before crowing his iconic call. If you weren\u2019t already awake and in awe of what\u2019s going on, you are now.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">According to the Kellogg\u2019s press release, the message of \u201cSee You in the Morning\u201d celebrates the importance of \u201cyou do you\u201d time in the mornings with the constant presence of Kellogg\u2019s cereal. Everyone in the advert goes about their mornings as it best suits them. A bowl of Kellogg\u2019s cereal is never too far out of frame either.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2024\/12\/kelloggs_cornelius_cockerel_2.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u2018See You in the Morning\u2019 is our new platform for an iconic brand,\u201d said Mark Elwood, CCO of Leo Burnett. \u201cWe wanted to celebrate Kellogg\u2019s legacy by bringing back Cornelius, the mascot, with all his original swagger, while giving him a fresh energy to connect with a new generation. Mornings feel different for everyone, but starting your day with a bowl of the original classic is always a great choice.&#8221;<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The campaign will run throughout Europe with the goal of reaching 150 million people in 2025.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Cornelius will also start appearing in a series of Kellogg\u2019s social media shorts starting January 2025 that focus on \u201cYou Do You\u201d moments. As noted in the press release, Cornelius will be part of a wide variety of morning scenarios that include couples sharing quiet moments during breakfast and kids rushing off to school.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Follow along on the Kellogg\u2019s <a href=\"https:\/\/www.instagram.com\/kelloggs.uki\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> and <a href=\"https:\/\/www.tiktok.com\/@kelloggs.uki\" target=\"_blank\" rel=\"noopener\">TikTok<\/a> so you don\u2019t miss the opportunity to share your own personal morning rituals. After all, birds of a feather do enjoy breakfast together.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Image Credits: Kellogg\u2019s UK<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">About the Author<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Heather Taylor is the senior writer and editor-in-chief of PopIcon, Advertising Week\u2019s blog about brand mascots. Got a pitch on brand mascots or want to wax nostalgic about characters? Drop her a line at howveryheather@gmail.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember Cornelius, the Kellogg\u2019s Corn Flakes mascot? Here in the United States, the character was created at Chicago ad agency Leo Burnett and made his debut on cereal boxes in 1957. \u201cCorny,\u201d as the character was nicknamed, was illustrated with a green body, red comb, yellow beak and a whole lot of personality.<\/p>\n","protected":false},"author":7,"featured_media":7720,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-7719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Meet the All-New Kellogg\u2019s Cornelius the Cockerel | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/meet-the-all-new-kelloggs-cornelius-the-cockerel\/7719\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet the All-New Kellogg\u2019s Cornelius the Cockerel\" \/>\n<meta property=\"og:description\" content=\"Remember Cornelius, the Kellogg\u2019s Corn Flakes mascot? 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