{"id":7790,"date":"2023-01-15T17:51:46","date_gmt":"2023-01-15T22:51:46","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2023\/01\/15\/pick-one-are-we-branding-or-selling-today\/"},"modified":"2025-01-16T11:58:04","modified_gmt":"2025-01-16T16:58:04","slug":"pick-one-are-we-branding-or-selling-today","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/pick-one-are-we-branding-or-selling-today\/7790\/","title":{"rendered":"Pick One: Are We Branding or Selling Today?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cats and Dogs. Oil and Water. Heaven and Hell\u2026 Do branding and performance need to be treated as opposite forces? The walls between brand-building and sales-activation aren\u2019t as clear as they used to be. Retail data unlocks new potential for conversions and brand growth. Innovative brands are measuring real business outcomes across all audiences and channels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retail data unlocks new potential for conversions and brand growth. Innovative brands are measuring real business outcomes across all audiences and channels.<\/p>\n","protected":false},"author":7,"featured_media":7791,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[16],"topics":[2],"class_list":["post-7790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-retail","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pick One: Are We Branding or Selling Today? | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/pick-one-are-we-branding-or-selling-today\/7790\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pick One: Are We Branding or Selling Today?\" \/>\n<meta property=\"og:description\" content=\"Retail data unlocks new potential for conversions and brand growth. Innovative brands are measuring real business outcomes across all audiences and channels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/pick-one-are-we-branding-or-selling-today\/7790\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-15T22:51:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-16T16:58:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2023\/01\/AWNY-2416-KBZ_1795-1600x900-1-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/pick-one-are-we-branding-or-selling-today\\\/7790\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/pick-one-are-we-branding-or-selling-today\\\/7790\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Pick One: Are We Branding or Selling Today?\",\"datePublished\":\"2023-01-15T22:51:46+00:00\",\"dateModified\":\"2025-01-16T16:58:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/pick-one-are-we-branding-or-selling-today\\\/7790\\\/\"},\"wordCount\":65,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/pick-one-are-we-branding-or-selling-today\\\/7790\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/01\\\/AWNY-2416-KBZ_1795-1600x900-1-scaled.png\",\"keywords\":[\"Retail\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/pick-one-are-we-branding-or-selling-today\\\/7790\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/pick-one-are-we-branding-or-selling-today\\\/7790\\\/\",\"name\":\"Pick One: Are We Branding or Selling Today? 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