{"id":7794,"date":"2023-01-16T13:07:54","date_gmt":"2023-01-16T18:07:54","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2023\/01\/16\/the-challenges-of-measuring-business-outcomes-across-platforms\/"},"modified":"2025-01-16T13:08:43","modified_gmt":"2025-01-16T18:08:43","slug":"the-challenges-of-measuring-business-outcomes-across-platforms","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-challenges-of-measuring-business-outcomes-across-platforms\/7794\/","title":{"rendered":"The Challenges of Measuring Business Outcomes Across Platforms"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In today&#8217;s fragmented media landscape, accurately measuring business outcomes across platforms remains a top challenge for marketers. As audiences shift between linear TV, digital platforms, and streaming services, the traditional metrics used to gauge effectiveness have evolved, necessitating new approaches to quantifying success.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This panel will explore the historical differences between linear and digital measurement, the unique challenges that have emerged and how the industry is developing innovative solutions to track and optimize performance across multiple platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s fragmented media landscape, accurately measuring business outcomes across platforms remains a top challenge for marketers. As audiences shift between linear TV, digital platforms, and streaming services, the traditional [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7795,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[10],"topics":[2],"class_list":["post-7794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-streaming-ctv","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Challenges of Measuring Business Outcomes Across Platforms | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-challenges-of-measuring-business-outcomes-across-platforms\/7794\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Challenges of Measuring Business Outcomes Across Platforms\" \/>\n<meta property=\"og:description\" content=\"In today&#8217;s fragmented media landscape, accurately measuring business outcomes across platforms remains a top challenge for marketers. As audiences shift between linear TV, digital platforms, and streaming services, the traditional [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/the-challenges-of-measuring-business-outcomes-across-platforms\/7794\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-16T18:07:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-16T18:08:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/vidtv2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta 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