{"id":7802,"date":"2025-01-24T14:06:25","date_gmt":"2025-01-24T19:06:25","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/01\/24\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\/"},"modified":"2025-02-07T06:54:58","modified_gmt":"2025-02-07T11:54:58","slug":"group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\/7802\/","title":{"rendered":"Group Black and GenTV Redefine Entertainment with a Game-Changing New Partnership"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In an era where content consumption is rapidly evolving, <a href=\"https:\/\/advertisingweek.com\/groupblack\">Group Black<\/a> is making a bold move. The media company, dedicated to amplifying brands engaging with the New Majority, has announced a groundbreaking multi-film partnership with GenTV, setting the stage for a new era of entertainment distribution.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Disruptive Content Model for a Digital-First Audience<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">The first project in this collaboration is <em>SkillHouse<\/em>, an influencer-driven horror feature produced by GenTV and hip-hop legend 50 Cent. Directed by Josh Stolberg (<em>Saw<\/em> franchise), <em>SkillHouse<\/em> isn\u2019t just another horror film \u2013 it\u2019s an experiment in how content can be consumed in today\u2019s fragmented media landscape.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/01\/skillhouse_inset1.jpg\" alt=\"\" class=\"wp-image-7804\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/skillhouse_inset1.jpg 1600w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/skillhouse_inset1-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/skillhouse_inset1-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/skillhouse_inset1-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/skillhouse_inset1-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With a dual-format release strategy, each film under this partnership will launch as both a traditional full-length feature and a series of six-to-ten-minute episodic shorts. The goal? To meet audiences where they are \u2013 whether binge-watching on SVOD, catching ad-supported AVOD streams, or engaging with short-form PPV content.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Leveraging Influencers to Drive Engagement<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">GenTV\u2019s approach taps into the undeniable power of influencers, with <em>SkillHouse<\/em> featuring a roster of digital heavyweights including Bryce Hall, McCarrie McCausland, Hannah Stocking, and 50 Cent himself. By integrating A-list social media talent with cinematic storytelling, Group Black and GenTV are crafting entertainment experiences that resonate deeply with younger, digital-first audiences.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A New Frontier for Brands and Product Placement<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">This collaboration isn\u2019t just a win for audiences\u2014it\u2019s a major opportunity for brands. Through Group Black\u2019s proprietary technology, advertisers can seamlessly integrate products into <em>SkillHouse<\/em> episodes even after production, enabling dynamic, near real-time updates. This level of agility allows brands to stay culturally relevant and reach highly engaged, multi-generational audiences across multiple platforms.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/01\/fiddy.jpg\" alt=\"\" class=\"wp-image-7805\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/fiddy.jpg 1600w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/fiddy-300x169.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/fiddy-1024x576.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/fiddy-768x432.jpg 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/fiddy-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/h2>\r\n<h2 class=\"wp-block-heading\">Premiering on the Big (and Small) Screen<\/h2>\n<p class=\"wp-block-paragraph\">The first installment, <em>SkillHouse<\/em>, is set to make its debut at an exclusive premiere in Park City, Utah, on January 24, 2025, followed by a theatrical release in April. Meanwhile, a streaming deal announcement is on the horizon, promising even wider accessibility for eager fans.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Early audience response signals a major shift in content consumption habits. The first episode of <a href=\"https:\/\/skillhouse.gentv.com\/\"><em>SkillHouse<\/em>, which debuted on GenTV.com<\/a>, shattered expectations with millions of paid views and over 100 million page visits \u2013 numbers that validate the growing appetite for this hybrid entertainment model.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Redefining the Future of Entertainment<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">As the media landscape continues to evolve, Group Black and GenTV are positioning themselves at the forefront of innovation. By merging influencer-driven narratives with next-gen distribution strategies, they\u2019re not just producing films \u2013 they\u2019re reshaping the future of storytelling.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Get a taste of what\u2019s to come \u2013 watch the first episode of <em>SkillHouse<\/em> now at <a href=\"http:\/\/skillhouse.gentv.com\">skillhouse.gentv.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an era where content consumption is rapidly evolving, Group Black is making a bold move. The media company, dedicated to amplifying brands engaging with the New Majority, has announced a groundbreaking multi-film partnership with GenTV, setting the stage for a new era of entertainment distribution.<\/p>\n","protected":false},"author":7,"featured_media":7803,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[10],"topics":[2],"class_list":["post-7802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-streaming-ctv","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Group Black and GenTV Redefine Entertainment with a Game-Changing New Partnership | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\/7802\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Group Black and GenTV Redefine Entertainment with a Game-Changing New Partnership\" \/>\n<meta property=\"og:description\" content=\"In an era where content consumption is rapidly evolving, Group Black is making a bold move. The media company, dedicated to amplifying brands engaging with the New Majority, has announced a groundbreaking multi-film partnership with GenTV, setting the stage for a new era of entertainment distribution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\/7802\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-24T19:06:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-07T11:54:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/Group-Black-and-GenTV-Redefine-Entertainment-with-a-Game-Changing-New-Partnership.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\\\/7802\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\\\/7802\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Group Black and GenTV Redefine Entertainment with a Game-Changing New Partnership\",\"datePublished\":\"2025-01-24T19:06:25+00:00\",\"dateModified\":\"2025-02-07T11:54:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\\\/7802\\\/\"},\"wordCount\":440,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\\\/7802\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/01\\\/Group-Black-and-GenTV-Redefine-Entertainment-with-a-Game-Changing-New-Partnership.png\",\"keywords\":[\"TV + Streaming\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\\\/7802\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\\\/7802\\\/\",\"name\":\"Group Black and GenTV Redefine Entertainment with a Game-Changing New Partnership | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\\\/7802\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\\\/7802\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/01\\\/Group-Black-and-GenTV-Redefine-Entertainment-with-a-Game-Changing-New-Partnership.png\",\"datePublished\":\"2025-01-24T19:06:25+00:00\",\"dateModified\":\"2025-02-07T11:54:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\\\/7802\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\\\/7802\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\\\/7802\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/01\\\/Group-Black-and-GenTV-Redefine-Entertainment-with-a-Game-Changing-New-Partnership.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/01\\\/Group-Black-and-GenTV-Redefine-Entertainment-with-a-Game-Changing-New-Partnership.png\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\\\/7802\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Group Black and GenTV Redefine Entertainment with a Game-Changing New Partnership\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Group Black and GenTV Redefine Entertainment with a Game-Changing New Partnership | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\/7802\/","og_locale":"en_US","og_type":"article","og_title":"Group Black and GenTV Redefine Entertainment with a Game-Changing New Partnership","og_description":"In an era where content consumption is rapidly evolving, Group Black is making a bold move. The media company, dedicated to amplifying brands engaging with the New Majority, has announced a groundbreaking multi-film partnership with GenTV, setting the stage for a new era of entertainment distribution.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\/7802\/","og_site_name":"AW360","article_published_time":"2025-01-24T19:06:25+00:00","article_modified_time":"2025-02-07T11:54:58+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/Group-Black-and-GenTV-Redefine-Entertainment-with-a-Game-Changing-New-Partnership.png","type":"image\/png"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\/7802\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\/7802\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Group Black and GenTV Redefine Entertainment with a Game-Changing New Partnership","datePublished":"2025-01-24T19:06:25+00:00","dateModified":"2025-02-07T11:54:58+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\/7802\/"},"wordCount":440,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\/7802\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/Group-Black-and-GenTV-Redefine-Entertainment-with-a-Game-Changing-New-Partnership.png","keywords":["TV + Streaming"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\/7802\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\/7802\/","name":"Group Black and GenTV Redefine Entertainment with a Game-Changing New Partnership | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\/7802\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\/7802\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/Group-Black-and-GenTV-Redefine-Entertainment-with-a-Game-Changing-New-Partnership.png","datePublished":"2025-01-24T19:06:25+00:00","dateModified":"2025-02-07T11:54:58+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\/7802\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\/7802\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\/7802\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/Group-Black-and-GenTV-Redefine-Entertainment-with-a-Game-Changing-New-Partnership.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/01\/Group-Black-and-GenTV-Redefine-Entertainment-with-a-Game-Changing-New-Partnership.png","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/group-black-and-gentv-redefine-entertainment-with-a-game-changing-new-partnership\/7802\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Group Black and GenTV Redefine Entertainment with a Game-Changing New Partnership"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/7802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=7802"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/7802\/revisions"}],"predecessor-version":[{"id":16517,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/7802\/revisions\/16517"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/7803"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=7802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=7802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=7802"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=7802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}