{"id":7869,"date":"2025-02-03T12:45:20","date_gmt":"2025-02-03T17:45:20","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/02\/03\/see-every-brand-mascot-coming-to-super-bowl-lix\/"},"modified":"2025-02-03T12:45:20","modified_gmt":"2025-02-03T17:45:20","slug":"see-every-brand-mascot-coming-to-super-bowl-lix","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/see-every-brand-mascot-coming-to-super-bowl-lix\/7869\/","title":{"rendered":"See Every Brand Mascot Coming To Super Bowl LIX"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">If you have any doubts that <a href=\"https:\/\/popicon.life\/super-bowl-lviii-brand-mascots\/\" target=\"_blank\" rel=\"noopener\">brand mascots<\/a> are fading into obscurity, the commercials for Super Bowl LIX prove advertising\u2019s hardest working characters are so back.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2025\/02\/nerds_superbowl59.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">This year\u2019s batch of Big Game teasers hint at the return of the NERDS, introduce newcomers like the Duracell Scientist, and feature an all-star lineup of beloved icons like the Energizer Bunny, Pillsbury Doughboy, Mr. Clean, and many more.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Time for a roll call! Here\u2019s who to watch out for on Sunday February 9 during Super Bowl 59.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&ldquo;We&rsquo;re Here&rdquo; | Instacart<\/strong><\/h2>\r\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2025\/02\/instacart_superbowl59.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We guessed <a href=\"https:\/\/advertisingweek.com\/the-old-spice-guy-pillsbury-doughboy-and-heinz-wiener-dogs-tease-new-instacart-super-bowl-lix-spot\/\">more brand mascots<\/a> would show up in the final Game Day commercial from Instacart and our guesses were spot on! Created by TBWAChiatDay LA, \u201cWe\u2019re Here\u201d shows beloved mascots coming together as part of the care that goes into every order fulfilled through the grocery delivery company.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\u201cWe\u2019re Here\u201d Big Game Spot I Instacart\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/nVUPazjaHl8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">New and old mascots alike make appearances in the final Game Day spot including:<\/p>\n\n\n\n\n<ul class=\"wp-block-list\">\r\n \t<li>Chester Cheetah (Cheetos)<\/li>\r\n \t<li>Puppy Monkey Baby (Mountain Dew)<\/li>\r\n \t<li>Heinz Wiener Dogs (Heinz)<\/li>\r\n \t<li>Green Giant (Green Giant)<\/li>\r\n \t<li>Mr. Clean (Mr. Clean)<\/li>\r\n \t<li>Kool-Aid Man (Kool-Aid)<\/li>\r\n \t<li>Energizer Bunny (Energizer)<\/li>\r\n \t<li>Old Spice Guy (Old Spice)<\/li>\r\n<\/ul>\r\n<h2 class=\"wp-block-heading\"><strong>&ldquo;Built Different&rdquo; | Duracell<\/strong><\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=5lOF30aREmg\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">The newly launched Duracell Scientist will make an appearance in Duracell\u2019s first Super Bowl 59 ad from VaynerMedia.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Classic Duracell Bunny Commercial (1979)\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/43VhRKJX_sk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">We\u2019ve got nothing against the Scientist, but um, did everyone else forget about Duracell\u2019s bunny mascot? In a year where the Energizer Bunny has a starring cameo in a Game Day spot, it would have been cool to see the Duracell Bunny come back from retirement.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">(Sidebar: what would happen if <em>both<\/em> bunnies were in the same Game Day ad together? If any agencies or creatives are reading this, remember to credit PopIcon for our \u201cBunny vs. Bunny\u201d Super Bowl commercial idea.)<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&ldquo;Something Wonderful Is Coming&rdquo; | NERDS<\/strong><\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Something wonderful is coming | NERDS Big Game Commercial | 2025 | Teaser (:15)\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/7Ui7EYeo34U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/popicon.life\/super-bowl-lviii-brand-mascots\/\" target=\"_blank\" rel=\"noopener\">Ferrara Candy\u2019s NERDS<\/a> made their official debut during Super Bowl 58 alongside pop singer Addison Rae.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The spokescandies are back for Game Day 2025 alongside \u201cA Bar Song (Tipsy)\u201d singer Shaboozey. And if the teaser is any indication, wonderful things happen when you\u2019re enjoying NERDS Gummy Clusters.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&ldquo;Pringles Party&rdquo; | Pringles<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Two Pringles teasers have launched from FCB New York: \u201cEyes to the Sky\u201d and \u201cPringles Party\u201d starring actors Nick Offerman and Adam Brody, respectively.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=SDln19qmTVg\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">While we\u2019re curious about the role Mr. P will play in the final commercial, we\u2019re highlighting \u201cPringles Party\u201d after seeing all the Pringles canisters simultaneously twitch their eyes and mustaches. What does it <em>mean<\/em>?<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&ldquo;First Delivery&rdquo; | Budweiser<\/strong><\/h2>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Budweiser | Super Bowl LIX &amp;apos;First Delivery&amp;apos;\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/K0iKgJXy_gk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&#038;t=5s<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Budweiser\u2019s \u201cFirst Delivery\u201d from FCB takes us on a tearjerking journey alongside a young foal and shows audiences what happens next when the old joke \u201ca horse walks into a bar\u201d manifests itself into reality.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Super Bowl LIX will mark the 47<sup>th<\/sup> appearance of the Budweiser Clydesdales during the Super Bowl. The icons are inching closer to their 50<sup>th<\/sup> Big Game anniversary, which is pacing to occur in 2028.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&ldquo;Potty-tunity&rdquo; | Angel Soft<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">It\u2019s more than okay if you miss Angel Soft\u2019s first-ever Super Bowl debut. The toilet paper company has cleverly made its Game Day commercial a \u201cpotty-tunity\u201d enpowering audiences to take bathroom breaks.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Angel Soft | Potty-tunity Teaser :15\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/haphGQEyuwU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">Created by Grey New York, the ad stars Angel Soft mascot Angel and will run before the Super Bowl Halftime Show.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>&ldquo;Tropical Warm Ups&rdquo; | Mountain Dew Baja Blast<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Do we dare make another prediction before wrapping up this roll call? We have a pretty strong feeling Mountain Dew Baja Blast Big Game spot will star musician Seal alongside the Mountain Dew Dude.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=WWAXOGE8_jY\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">If this teaser from Goodby Silverstein &#038; Partners is any indication, the \u201cbig guy\u201d they\u2019re referring to has to be Seal. Who better than Seal to croon with seals? Our guess was cinched on \u201cKiss From a Rose\u201d playing off the spot!<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the Author<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Heather Taylor is the senior writer and editor-in-chief of PopIcon, Advertising Week\u2019s blog about brand mascots. Got a pitch on brand mascots or want to wax nostalgic about characters? Drop her a line at <a href=\"mailto:howveryheather@gmail.com\">howveryheather@gmail.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have any doubts that brand mascots are fading into obscurity, the commercials for Super Bowl LIX prove advertising\u2019s hardest working characters are so back.<\/p>\n","protected":false},"author":7,"featured_media":7870,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-7869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>See Every Brand Mascot Coming To Super Bowl LIX | 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