{"id":7876,"date":"2025-02-05T11:36:31","date_gmt":"2025-02-05T16:36:31","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/02\/05\/grimace-and-uncle-ogrimacey-reunite-to-announce-the-return-of-mcdonalds-shamrock-shake\/"},"modified":"2025-02-05T11:36:31","modified_gmt":"2025-02-05T16:36:31","slug":"grimace-and-uncle-ogrimacey-reunite-to-announce-the-return-of-mcdonalds-shamrock-shake","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/grimace-and-uncle-ogrimacey-reunite-to-announce-the-return-of-mcdonalds-shamrock-shake\/7876\/","title":{"rendered":"Grimace and Uncle O\u2019Grimacey Reunite to Announce the Return of McDonald\u2019s Shamrock Shake"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Who better to announce the return of McDonald\u2019s menu fan favorite Shamrock Shake than two beloved McDonaldland icons? On February 4, Uncle O\u2019Grimacey, Grimace\u2019s Irish uncle, reunited for the first time in decades with his nephew.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Did This McDonaldland Reunion Happen?<\/strong><\/h2>\r\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2025\/02\/Uncle_O_Grimacey_2.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">There are a few narratives online detailing how Grimace and Uncle O\u2019Grimacey were able to reunite. A McDonald\u2019s press release says the wheels were in motion after Grimace found his family\u2019s original Shamrock Shake recipe. This lucky discovery inspired Grimace to reconnect with his uncle, who packed his bags and traveled to America all the way from Sham Rock, Ireland.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">However, nowhere in this release does it detail how, exactly, Grimace was able to track down his uncle. Remember: Uncle O\u2019Grimacey hasn\u2019t been seen in decades. Whether they\u2019re McDonaldland characters or not, it can be easy to lose touch with relatives that way.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">https:\/\/www.instagram.com\/p\/DFp1U6UR2kD<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This is why we like the Instagram depiction of their reunion so much! An Instagram Reel revealed that Grimace was able to find his uncle through Ancestry.com and FaceTimed him to confirm it was indeed Uncle O\u2019Grimacey. (Don\u2019t accidentally blink or you might miss the incredibly detailed Easter egg about their shared DNA.)<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2025\/02\/Uncle_O_Grimacey___Grimace_Shamrock_Shake-scaled.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Grimace\u2019s uncle then packed his bags and arrived at Hamburger University bearing a sign about the Shamrock Shake coming soon to McDonald\u2019s. The seasonal favorite officially returns to McDonald\u2019s locations everywhere on February 10 with 25 cents of every shake sold going to support RMHC families.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">But that\u2019s not all! A limited-time Uncle O\u2019Grimacey capsule collection is available for pre-sale now at <a href=\"https:\/\/goldenarchesunlimited.com\/\" target=\"_blank\" rel=\"noopener\">Golden Arches Unlimited<\/a>. The collection features t-shirts, caps, decals and more with McDonald\u2019s pledging to make an additional RMHC donation in the spirit of the campaign.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Welcome back, Uncle O\u2019Grimacey! We\u2019ll keep your return on our radar for a nomination in this year\u2019s Madison Avenue Walk of Fame awards. Our fingers are also crossed we get a Shamrock Shake commercial starring these two legends.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Image Credits: McDonald\u2019s <\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the Author<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Heather Taylor is the senior writer and editor-in-chief of PopIcon, Advertising Week\u2019s blog about brand mascots. Got a pitch on brand mascots or want to wax nostalgic about characters? Drop her a line at <a href=\"mailto:howveryheather@gmail.com\">howveryheather@gmail.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who better to announce the return of McDonald\u2019s menu fan favorite Shamrock Shake than two beloved McDonaldland icons? On February 4, Uncle O\u2019Grimacey, Grimace\u2019s Irish uncle, reunited for the first time in decades with his nephew.<\/p>\n","protected":false},"author":7,"featured_media":7877,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-7876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Grimace and Uncle O\u2019Grimacey Reunite to Announce the Return of McDonald\u2019s Shamrock Shake | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/grimace-and-uncle-ogrimacey-reunite-to-announce-the-return-of-mcdonalds-shamrock-shake\/7876\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grimace and Uncle O\u2019Grimacey Reunite to Announce the Return of McDonald\u2019s Shamrock Shake\" \/>\n<meta property=\"og:description\" content=\"Who better to announce the return of McDonald\u2019s menu fan favorite Shamrock Shake than two beloved McDonaldland icons? 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