{"id":7901,"date":"2025-02-14T01:30:00","date_gmt":"2025-02-14T06:30:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/02\/14\/less-is-more-in-the-age-of-everything-simplicity-is-king\/"},"modified":"2025-02-12T07:54:35","modified_gmt":"2025-02-12T12:54:35","slug":"less-is-more-in-the-age-of-everything-simplicity-is-king","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/less-is-more-in-the-age-of-everything-simplicity-is-king\/7901\/","title":{"rendered":"Less Is More: In the Age of Everything, Simplicity Is King"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1384\" height=\"745\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/02\/1.jpg\" alt=\"\" class=\"wp-image-7903\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/02\/1.jpg 1384w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/02\/1-300x161.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/02\/1-1024x551.jpg 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/02\/1-768x413.jpg 768w\" sizes=\"auto, (max-width: 1384px) 100vw, 1384px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Agency: VCPP<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Next, Kelloggs. They\u2019ve cropped in on a section of their logo, so the entire ad is two words and a rooster. \u2018The OG.\u2019 Fabulous. This is, as Mark Elwood, the CCO Of Leo Burnett says, \u2018true big brand behaviour. People love it. The audacity, the swagger and a chicken called Cornelius. Can you name another cornflake brand? Thought not.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"451\" height=\"283\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/02\/2.png\" alt=\"\" class=\"wp-image-7904\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/02\/2.png 451w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/02\/2-300x188.png 300w\" sizes=\"auto, (max-width: 451px) 100vw, 451px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><em>Agency: Leo Burnett<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Finally, McDonalds. McD\u2019s have done some bold OOH work with big images and a select couple of words like \u2018Hack Brown\u2019 or \u2018The Rogue Dip\u2019 that demonstrate the individual ways people enjoy their meals. There\u2019s a beautiful long copy press ad that talks about the \u2018gherkin transfer.\u2019 Let\u2019s hear it for the strategists. They\u2019ve uncovered tiny truthful nuggets(!) of takeaway life &#8211; like sticking chips in milkshakes and fobbing off the bits you don\u2019t want to someone else. Lovely.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"451\" height=\"254\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/02\/3.png\" alt=\"\" class=\"wp-image-7905\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/02\/3.png 451w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/02\/3-300x169.png 300w\" sizes=\"auto, (max-width: 451px) 100vw, 451px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><em>Agency: Leo Burnett<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s interesting that these are all food brands. And they\u2019re all advertising with a simple sophistication that belies their goods\u2019 retail price. Perhaps they think detoxing their ads compensates for the calories in the products. Either way, it\u2019s tasty work. So let\u2019s keep giving the people what they want. What do the people want? LESS. Or if you\u2019re gonna be like that, FEWER things to focus on. We want simplicity. We crave it like a chunky bar of Dairy Milk. Give us one beautiful idea that makes us think, sob or chuckle. Because, when it comes to advertising, less is, and will always be, more. Now pass the fries.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">For a simple idea head to <a href=\"https:\/\/aml-group.com\/\">https:\/\/aml-group.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>People hate being screamed at by a sea of beige messages that aren\u2019t interesting enough to merit a response. We\u2019re sick of tricks. Sick of AI generated falsities, sick of AR, VR and whatever Meta black hole Zuck\u2019s cooking up next.<\/p>\n","protected":false},"author":7,"featured_media":7902,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-7901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Less Is More: In the Age of Everything, Simplicity Is King | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/less-is-more-in-the-age-of-everything-simplicity-is-king\/7901\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Less Is More: In the Age of Everything, Simplicity Is King\" \/>\n<meta property=\"og:description\" content=\"People hate being screamed at by a sea of beige messages that aren\u2019t interesting enough to merit a response. 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