{"id":7976,"date":"2025-02-25T01:38:20","date_gmt":"2025-02-25T06:38:20","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/02\/25\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\/"},"modified":"2025-02-24T15:11:54","modified_gmt":"2025-02-24T20:11:54","slug":"breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\/7976\/","title":{"rendered":"Breaking Records, but Not Barriers: Female Musicians Still Need Brands\u2019 Support to Thrive"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Becky Wixon, Head of Talent, Songtradr<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Take a look at the nominees for this year\u2019s Grammy awards and it might seem like women had achieved not just parity in the music industry, but near domination. <a href=\"https:\/\/www.glamour.com\/story\/the-pop-girlies-dominated-the-2025-grammy-nominations\">Three-quarters of the nominations<\/a> went to female artists, from global megastars like Beyonc\u00e9 (who scooped up Album of the Year) to year-defining newcomers like Chappell Roan (winner of Best New Artist). These acts dominated the charts too, making 2024 a thrilling year for women in music. But what happens when you look beyond the headline awards and into production, composition, and decision-making? Unfortunately, the same old gender gap rears its ugly head.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Altogether, women received <a href=\"https:\/\/mixmag.net\/read\/women-female-disparity-grammy-awards-nominations-wins-gender-news\/\">less than a third (28%) of this year\u2019s nominations<\/a>. Representation behind the boards is even more stark, with just one female nominated for Producer of the Year and women accounting for only <a href=\"https:\/\/www.statista.com\/statistics\/801248\/share-producer-music-industry-us-gender\/\">6.5% of producers<\/a> across the industry. In an era where <a href=\"https:\/\/faroutmagazine.co.uk\/women-out-selling-men-in-music\/\">women are now outselling men<\/a> in music, the disparity between chart success and behind-the-scenes representation will continue to erode women&#8217;s success in the industry. But brands and agencies can help change the tune by recognizing the influence women have behind the mic\u2014and ultimately, the cash register.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Audiences crave authenticity<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Music in advertising is a potent tool. The right song, used at the right time, can evoke intense emotions, reshape brand identity, and elevate audience recall. In fact, the right musical emotion can even <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0001691824002105\">influence consumer behaviors<\/a>. But these choices beg a crucial question: to shape consumer experiences effectively, do brands and agencies also need to scrutinize their choice of talent behind the soundtracks?<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The short answer is yes. One of my favorite mottos is \u201cwho makes the work, shapes the work\u201d. In any field, the people working behind the scenes on production roles, directing or curating the effort, profoundly impact how audiences receive and connect with it. Why? Because the work tells authentic stories, showcases more diversity, and breeds greater innovation. Advertising can be elevated when you pay more attention to the production teams and behind-the-scenes talent. If marketers care about authenticity, then who they hire to create their music should reflect that.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Advertising resonates when people feel seen and heard. Despite women <a href=\"https:\/\/www.forbes.com\/sites\/digital-assets\/2024\/03\/07\/who-runs-the-world-women-control-85-of-purchases-29-of-stem-roles\/\">controlling 85% of consumer spending<\/a>, few create the music for ad campaigns\u2014a missed opportunity for brands and agencies.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Music in marketing shapes culture&mdash;and careers <\/strong><\/h2>\n<p class=\"wp-block-paragraph\">As a brand or ad agency, you might not think you have much influence over the future of female representation. Yet in reality, every opportunity extended, no matter how small, is a crucial step toward closing the gender gap and fostering true parity.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Take Apple\u2019s use of <em>1234 <\/em>in their <a href=\"https:\/\/www.billboard.com\/music\/music-news\/best-ipod-commercial-syncs-1235069303\/\">famous iPod Nano commercial<\/a>, which catapulted Feist from niche indie artist to an internationally-recognized musician. Often, brands\u2019 uses of music can spark an artist or producer\u2019s step up into the big leagues. Much has been made of music festival representation\u2014less than a quarter of acts performing at major US music festivals in 2024 were female, according to the <a href=\"https:\/\/www.bookmorewomen.com\/\"><em>Book More Women<\/em><\/a> campaign. But Emily Eavis, Co-Chief of Glastonbury Festival of Contemporary Arts puts this down to <a href=\"https:\/\/www.theguardian.com\/music\/2023\/mar\/03\/arctic-monkeys-guns-n-roses-elton-john-all-male-glastonbury-headliners-a-pipeline-problem-says-emily-eavis\">a \u2018pipeline\u2019 problem<\/a>; in short, female artists and producers aren\u2019t given enough career support early on to reach the level of festival headliner.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">More pathways need to be created, across education, mentorship, and finances\u2014such as licensing a song from an up-and-coming female artist or producer. Otherwise, the same problems will persist at every stage of their careers. I can vouch for this personally: As a teenager, I attended an all-girls school that didn\u2019t offer any courses in music production. My career in music could\u2019ve halted right there and then. But instead, I marched to the local boys\u2019 school, knocked on their door, and persuaded my way onto their course. I&#8217;m proud of what I did, but it shouldn\u2019t have taken that level of persistence. We need systematic change so the next generation doesn\u2019t have to plead to be let in.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>DEI must remain a cornerstone of campaign success <\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Representation in music is an evergreen discussion but it felt particularly poignant during this year\u2019s Grammy\u2019s. Wider news of a <a href=\"https:\/\/www.reuters.com\/world\/us\/before-trumps-return-some-top-us-firms-had-already-gone-cold-diversity-pledges-2025-01-27\/\">national US rollback in diversity, equity, and inclusion (DEI) programs<\/a> means we risk losing any hard-won progress. Especially for music production, which isn\u2019t a public-facing process and can often seem invisible.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Brands and agencies must start by including music within their wider scope of DEI and supplier targets. Pledges are great, but real change happens when companies set actual benchmarks and commit to hiring diverse talent. These goals help to remove excuses, push us out of our comfort zones and spark efforts to enact real change. Otherwise, it can be easy for brands to fall back into old habits and stick with the same old suppliers.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Alicia Keys captured the sentiment perfectly during her <a href=\"https:\/\/people.com\/alicia-keys-delivers-powerful-dei-message-2025-grammys-8784683\">Grammy\u2019s acceptance speech<\/a>. &#8220;DEI is not a threat, it\u2019s a gift. The more voices, the more powerful the sound. When destructive forces try to burn us down, we rise from the ashes like a phoenix. Music is the language that connects us all.&#8221; It\u2019s not just about who\u2019s on stage\u2014it\u2019s also about who\u2019s making the music. Progress is visible across the industry; Glastonbury went from an all-male headliner lineup in 2023 to over <a href=\"https:\/\/press.dittomusic.com\/glastonbury-2024-to-feature--female-and-non-binary-acts\">52%<\/a> female and non-binary acts in 2024.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s time we all stepped up to create more pathways and authentic advertising. How will your brand drop the needle on diversity in 2025?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s time we all stepped up to create more pathways and authentic advertising. How will your brand drop the needle on diversity in 2025?<\/p>\n","protected":false},"author":7,"featured_media":7977,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-7976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Breaking Records, but Not Barriers: Female Musicians Still Need Brands\u2019 Support to Thrive | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\/7976\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Breaking Records, but Not Barriers: Female Musicians Still Need Brands\u2019 Support to Thrive\" \/>\n<meta property=\"og:description\" content=\"It\u2019s time we all stepped up to create more pathways and authentic advertising. How will your brand drop the needle on diversity in 2025?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\/7976\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-25T06:38:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/02\/Breaking-Records-but-Not-Barriers-Female-Musicians-Still-Need-Brands-Support-to-Thrive.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\\\/7976\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\\\/7976\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Breaking Records, but Not Barriers: Female Musicians Still Need Brands\u2019 Support to Thrive\",\"datePublished\":\"2025-02-25T06:38:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\\\/7976\\\/\"},\"wordCount\":933,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\\\/7976\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/02\\\/Breaking-Records-but-Not-Barriers-Female-Musicians-Still-Need-Brands-Support-to-Thrive.png\",\"keywords\":[\"Brands + Marketers\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\\\/7976\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\\\/7976\\\/\",\"name\":\"Breaking Records, but Not Barriers: Female Musicians Still Need Brands\u2019 Support to Thrive | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\\\/7976\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\\\/7976\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/02\\\/Breaking-Records-but-Not-Barriers-Female-Musicians-Still-Need-Brands-Support-to-Thrive.png\",\"datePublished\":\"2025-02-25T06:38:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\\\/7976\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\\\/7976\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\\\/7976\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/02\\\/Breaking-Records-but-Not-Barriers-Female-Musicians-Still-Need-Brands-Support-to-Thrive.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/02\\\/Breaking-Records-but-Not-Barriers-Female-Musicians-Still-Need-Brands-Support-to-Thrive.png\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\\\/7976\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Breaking Records, but Not Barriers: Female Musicians Still Need Brands\u2019 Support to Thrive\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Breaking Records, but Not Barriers: Female Musicians Still Need Brands\u2019 Support to Thrive | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\/7976\/","og_locale":"en_US","og_type":"article","og_title":"Breaking Records, but Not Barriers: Female Musicians Still Need Brands\u2019 Support to Thrive","og_description":"It\u2019s time we all stepped up to create more pathways and authentic advertising. How will your brand drop the needle on diversity in 2025?","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\/7976\/","og_site_name":"AW360","article_published_time":"2025-02-25T06:38:20+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/02\/Breaking-Records-but-Not-Barriers-Female-Musicians-Still-Need-Brands-Support-to-Thrive.png","type":"image\/png"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\/7976\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\/7976\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Breaking Records, but Not Barriers: Female Musicians Still Need Brands\u2019 Support to Thrive","datePublished":"2025-02-25T06:38:20+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\/7976\/"},"wordCount":933,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\/7976\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/02\/Breaking-Records-but-Not-Barriers-Female-Musicians-Still-Need-Brands-Support-to-Thrive.png","keywords":["Brands + Marketers"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\/7976\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\/7976\/","name":"Breaking Records, but Not Barriers: Female Musicians Still Need Brands\u2019 Support to Thrive | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\/7976\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\/7976\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/02\/Breaking-Records-but-Not-Barriers-Female-Musicians-Still-Need-Brands-Support-to-Thrive.png","datePublished":"2025-02-25T06:38:20+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\/7976\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\/7976\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\/7976\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/02\/Breaking-Records-but-Not-Barriers-Female-Musicians-Still-Need-Brands-Support-to-Thrive.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/02\/Breaking-Records-but-Not-Barriers-Female-Musicians-Still-Need-Brands-Support-to-Thrive.png","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/breaking-records-but-not-barriers-female-musicians-still-need-brands-support-to-thrive\/7976\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Breaking Records, but Not Barriers: Female Musicians Still Need Brands\u2019 Support to Thrive"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/7976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=7976"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/7976\/revisions"}],"predecessor-version":[{"id":16569,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/7976\/revisions\/16569"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/7977"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=7976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=7976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=7976"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=7976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}