{"id":8012,"date":"2025-02-27T11:39:10","date_gmt":"2025-02-27T16:39:10","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/02\/27\/duo-duolingos-owl-mascot-has-risen-and-admits-to-faking-his-own-death\/"},"modified":"2025-02-27T11:39:10","modified_gmt":"2025-02-27T16:39:10","slug":"duo-duolingos-owl-mascot-has-risen-and-admits-to-faking-his-own-death","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/duo-duolingos-owl-mascot-has-risen-and-admits-to-faking-his-own-death\/8012\/","title":{"rendered":"Duo, Duolingo\u2019s Owl Mascot, Has Risen \u2014 And Admits To Faking His Own Death"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Every global citizen refreshing their social media feeds for updates on the recent, mysterious death of Duolingo\u2019s owl mascot, Duo, has just passed the ultimate test. PopIcon had been closely following the story of the <a href=\"https:\/\/advertisingweek.com\/rip-duo-the-duolingo-mascot\/\" target=\"_blank\" rel=\"noopener\">iconic bird\u2019s demise<\/a> which turned out to be, as we suspected, just a marketing stunt.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2025\/02\/duo_duolingo_lives.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Remember how our suspicions were heightened by the questionable funeral procession? That validation feels good! No beloved brand mascot passes on from adland without other mascots in attendance to pay tribute. Even Duo himself shared in the caption, \u201cY\u2019all really think I\u2019d let a Cybertruck take me out?\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">https:\/\/www.instagram.com\/p\/DGdOAZ6p6MJ<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Touch\u00e9, Duo. Now that we know this bird faked his death, the world is curious as to why it happened. Duo candidly revealed all in a recent Instagram Reel.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Killing One Green Bird With Two Stones<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">For a long time, Duo always had two main goals. He wanted to get Duolingo users to do their lessons and get the pop star, Dua Lipa, to notice him. But nothing he did seemed to be working and it was time to take drastic action.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">https:\/\/www.instagram.com\/p\/DGgiLStz7zQ<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">After calling up a \u201cbootleg Jack Antonoff\u201d (that\u2019s actually Luis von Ahn, Duolingo\u2019s co-founder and CEO), Duo devised a plan. He would get hit by a Cybertruck and pin the blame on one of his countless enemies named Jimmy.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Which Jimmy? Who knows? Duo let everyone speculate about his own self-orchestrated whodunit. It could be an employee named Jimmy that works for Duolingo or a nod to Drake and his infamous Jimmy Brooks character on the hit teen series <em>Degrassi<\/em>.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">But here\u2019s the thing. As realistic (jk) as Duo\u2019s death appeared on video, he wasn\u2019t too happy about all the brands that latched on to his demise as a means of hitting their own quarterly social media KPIs. What\u2019s more, everyone was now paying attention to these brands and asking questions about what happened\u2026 hello?! This means nobody was doing their lessons!<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">It was time for Duo to resort to even more extreme measures, like asking for XP contributions. Do a lesson now to bring Duo back before it\u2019s too late.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">https:\/\/www.instagram.com\/p\/DGMMDlFyZSb<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">But it all worked out. Dua even noticed Duo on social!<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2025\/02\/duo_duolingo_lives_2.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The video wraps with a warning from Duo. Even though he put the \u201cfun\u201d in \u201cfuneral\u201d (is that\u2026 is that a thing?), the next time it happens it won\u2019t be so fun.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Sure, this time around some people did get arrested (oops). Coffin merch needed to be created and sold (how else would Duolingo cover the Cybertruck expenses?!). Next time, it won\u2019t be as humorous so just make sure to do your lesson.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ve been warned.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the Author<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Heather Taylor is the senior writer and editor-in-chief of PopIcon, Advertising Week\u2019s blog about brand mascots. Got a pitch on brand mascots or want to wax nostalgic about characters? Drop her a line at <a href=\"mailto:howveryheather@gmail.com\">howveryheather@gmail.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PopIcon had been closely following the story of the iconic bird\u2019s demise which turned out to be, as we suspected, just a marketing stunt.<\/p>\n","protected":false},"author":7,"featured_media":8013,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-8012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Duo, Duolingo\u2019s Owl Mascot, Has Risen \u2014 And Admits To Faking His Own Death | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/duo-duolingos-owl-mascot-has-risen-and-admits-to-faking-his-own-death\/8012\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Duo, Duolingo\u2019s Owl Mascot, Has Risen \u2014 And Admits To Faking His Own Death\" \/>\n<meta property=\"og:description\" content=\"PopIcon had been closely following the story of the iconic bird\u2019s demise which turned out to be, as we suspected, just a marketing stunt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/duo-duolingos-owl-mascot-has-risen-and-admits-to-faking-his-own-death\/8012\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" 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