{"id":8024,"date":"2025-03-05T01:46:14","date_gmt":"2025-03-05T06:46:14","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/03\/05\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\/"},"modified":"2025-03-05T04:28:04","modified_gmt":"2025-03-05T09:28:04","slug":"unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\/8024\/","title":{"rendered":"Unleashing the Power of Storytelling Through Music: How Brands Can Leverage Television for Maximum Impact"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Sam Bowser, Marketing Specialist, Community &#038; Content, Songtradr<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIf I only could, I\u2019d make a deal with God\u2026\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">When Kate Bush wrote \u201cRunning Up That Hill (A Deal With God)\u201d in 1985, she likely never imagined it would top the charts again in 2022. Yet, one pivotal moment in <a href=\"https:\/\/www.tunefind.com\/show\/stranger-things\"><em>Stranger Things<\/em><\/a> changed everything, proving that the right TV sync can transform an old song into a new obsession\u2014and create fresh resonance with a new generation.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">TV has long been a powerful catalyst for music discovery, bringing hidden gems to light. Shows like <a href=\"https:\/\/www.tunefind.com\/show\/the-oc\"><em>The O.C.<\/em><\/a>, <a href=\"https:\/\/www.tunefind.com\/show\/greys-anatomy\"><em>Grey\u2019s <\/em><\/a><em><\/em><\/p>\n\n\n\n\n<u>Anatomy, <\/u>\n\n\n<p class=\"wp-block-paragraph\">\u201cRunning Up That Hill,\u201d which skyrocketed in popularity after being featured in <a href=\"https:\/\/www.tunefind.com\/show\/stranger-things\/season-4\/222594\"><em>Stranger Things<\/em><\/a><a href=\"https:\/\/www.tunefind.com\/show\/stranger-things\/season-4\/222594\"> Season 4<\/a>, created a cultural moment that led to chart dominance nearly 40 years later. <em>Stranger Things<\/em> didn\u2019t set out to create a TikTok trend; it simply chose the perfect song for a pivotal emotional arc. This resonated with audiences, and the rest followed naturally.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Connecting with audiences through music:<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">With so much content out there, discovering music has become a more passive experience. Instead of hunting for new tracks, audiences stumble upon songs through their favorite TV shows, movies, and ads. When a song gets a prime spot on a popular show or ad, it often sees a big jump in streams and exposure, as viewers connect the music with those unforgettable on-screen moments.<em>\u00a0<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Years ago, discovering a song on TV meant either buying the CD or waiting for radio airplay. Today, platforms like Spotify, YouTube, TikTok, and Tunefined enable instant access, allowing songs to spread rapidly. Algorithm-driven recommendations further amplify these viral moments, introducing resurfaced tracks to new listeners based on their preferences.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">On social platforms, trending audio can spark or revive a song\u2019s popularity. When a TV sync sparks interest in a track, its use in TikTok and Instagram reels can create a snowball effect, exposing it to millions in a matter of days. Streaming platforms often prioritize these trending tracks, using algorithms and curated playlists to boost their momentum. Some services even offer promotional tools that allow artists and labels to trade lower royalties for greater visibility, further influencing what music listeners discover.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Virality via the small screen:<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Music is deeply tied to memory and emotion. A familiar song can transport someone back to a specific moment in their life, making them more likely to engage with it when they hear it in a new context. This is why older songs often go viral after TV placements\u2014viewers attach fresh emotional meaning to them, creating a powerful feedback loop.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The most successful sync placements serve the story rather than aiming for virality. When a song perfectly complements a scene, it becomes part of the emotional impact, leading to organic audience engagement.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Unleashing the power of storytelling through music<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Rather than selecting any song that fits the mood, brands should consider how a track\u2019s pre-existing emotional weight enhances their message. A song with nostalgic or cultural significance will create a stronger connection than simply choosing what\u2019s trending.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">However, not all nostalgia is universal. A song that resonates with Gen X might not impact Gen Z. Brands should consider which eras, genres, or artists align with their target demographic. Choosing tracks with multi-generational appeal\u2014those that evoke nostalgia for older audiences while still connecting with younger listeners\u2014is a smart strategy.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Use Virality as a Guide, Not a Gamble<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">TV placements can propel songs to viral status, but relying on virality alone is risky. Instead, brands should analyze trending music for patterns\u2014whether in mood, lyrics, genre, or production style\u2014that resonate with audiences. By leveraging these insights, they can make informed storytelling choices that feel both relevant and emotionally impactful.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Recognizable songs can be powerful, but the key lies in cultural and emotional relevance, not just name recognition. Songs with deep emotional resonance\u2014even if they aren\u2019t currently charting\u2014can create a more lasting impact than simply opting for the biggest hit available. Thoughtful curation helps brands create their own viral moments by tapping into sentimentality and nostalgia in fresh ways.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recognizable songs can be powerful, but the key lies in cultural and emotional relevance, not just name recognition.<\/p>\n","protected":false},"author":7,"featured_media":8025,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[10],"topics":[2],"class_list":["post-8024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-streaming-ctv","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Unleashing the Power of Storytelling Through Music: How Brands Can Leverage Television for Maximum Impact | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\/8024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unleashing the Power of Storytelling Through Music: How Brands Can Leverage Television for Maximum Impact\" \/>\n<meta property=\"og:description\" content=\"Recognizable songs can be powerful, but the key lies in cultural and emotional relevance, not just name recognition.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\/8024\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-05T06:46:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-05T09:28:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/03\/Unleashing-the-Power-of-Storytelling-Through-Music-How-Brands-Can-Leverage-Television-for-Maximum-Impact.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1602\" \/>\n\t<meta property=\"og:image:height\" content=\"899\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\\\/8024\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\\\/8024\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Unleashing the Power of Storytelling Through Music: How Brands Can Leverage Television for Maximum Impact\",\"datePublished\":\"2025-03-05T06:46:14+00:00\",\"dateModified\":\"2025-03-05T09:28:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\\\/8024\\\/\"},\"wordCount\":694,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\\\/8024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/03\\\/Unleashing-the-Power-of-Storytelling-Through-Music-How-Brands-Can-Leverage-Television-for-Maximum-Impact.png\",\"keywords\":[\"TV + Streaming\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\\\/8024\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\\\/8024\\\/\",\"name\":\"Unleashing the Power of Storytelling Through Music: How Brands Can Leverage Television for Maximum Impact | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\\\/8024\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\\\/8024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/03\\\/Unleashing-the-Power-of-Storytelling-Through-Music-How-Brands-Can-Leverage-Television-for-Maximum-Impact.png\",\"datePublished\":\"2025-03-05T06:46:14+00:00\",\"dateModified\":\"2025-03-05T09:28:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\\\/8024\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\\\/8024\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\\\/8024\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/03\\\/Unleashing-the-Power-of-Storytelling-Through-Music-How-Brands-Can-Leverage-Television-for-Maximum-Impact.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/03\\\/Unleashing-the-Power-of-Storytelling-Through-Music-How-Brands-Can-Leverage-Television-for-Maximum-Impact.png\",\"width\":1602,\"height\":899},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\\\/8024\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unleashing the Power of Storytelling Through Music: How Brands Can Leverage Television for Maximum Impact\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Unleashing the Power of Storytelling Through Music: How Brands Can Leverage Television for Maximum Impact | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\/8024\/","og_locale":"en_US","og_type":"article","og_title":"Unleashing the Power of Storytelling Through Music: How Brands Can Leverage Television for Maximum Impact","og_description":"Recognizable songs can be powerful, but the key lies in cultural and emotional relevance, not just name recognition.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\/8024\/","og_site_name":"AW360","article_published_time":"2025-03-05T06:46:14+00:00","article_modified_time":"2025-03-05T09:28:04+00:00","og_image":[{"width":1602,"height":899,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/03\/Unleashing-the-Power-of-Storytelling-Through-Music-How-Brands-Can-Leverage-Television-for-Maximum-Impact.png","type":"image\/png"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\/8024\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\/8024\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Unleashing the Power of Storytelling Through Music: How Brands Can Leverage Television for Maximum Impact","datePublished":"2025-03-05T06:46:14+00:00","dateModified":"2025-03-05T09:28:04+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\/8024\/"},"wordCount":694,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\/8024\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/03\/Unleashing-the-Power-of-Storytelling-Through-Music-How-Brands-Can-Leverage-Television-for-Maximum-Impact.png","keywords":["TV + Streaming"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\/8024\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\/8024\/","name":"Unleashing the Power of Storytelling Through Music: How Brands Can Leverage Television for Maximum Impact | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\/8024\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\/8024\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/03\/Unleashing-the-Power-of-Storytelling-Through-Music-How-Brands-Can-Leverage-Television-for-Maximum-Impact.png","datePublished":"2025-03-05T06:46:14+00:00","dateModified":"2025-03-05T09:28:04+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\/8024\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\/8024\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\/8024\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/03\/Unleashing-the-Power-of-Storytelling-Through-Music-How-Brands-Can-Leverage-Television-for-Maximum-Impact.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/03\/Unleashing-the-Power-of-Storytelling-Through-Music-How-Brands-Can-Leverage-Television-for-Maximum-Impact.png","width":1602,"height":899},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/unleashing-the-power-of-storytelling-through-music-how-brands-can-leverage-television-for-maximum-impact\/8024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Unleashing the Power of Storytelling Through Music: How Brands Can Leverage Television for Maximum Impact"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/8024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=8024"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/8024\/revisions"}],"predecessor-version":[{"id":16585,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/8024\/revisions\/16585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/8025"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=8024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=8024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=8024"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=8024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}