{"id":8068,"date":"2025-03-11T01:33:06","date_gmt":"2025-03-11T05:33:06","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/03\/11\/minivela-launches-youtube-drama-shorts-platform-minivelatv\/"},"modified":"2025-03-10T17:46:34","modified_gmt":"2025-03-10T21:46:34","slug":"minivela-launches-youtube-drama-shorts-platform-minivelatv","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/minivela-launches-youtube-drama-shorts-platform-minivelatv\/8068\/","title":{"rendered":"Minivela Launches YouTube Drama Shorts Platform, MinivelaTV, Featuring Soaps, Rom-Coms, Malas Suegras, and Strange Happenings"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><em>Mini dramas produced in collaboration with actor and Minivela co-founder <a href=\"https:\/\/www.instagram.com\/poncecarlos1\/\">Carlos Ponce<\/a>, viral influencer <a href=\"https:\/\/www.tiktok.com\/@haydita_veloz\">Haydita Veloz<\/a>, and West Coast production partner Chicano Hollywood<\/em><\/h1>\r\n<h3 class=\"wp-block-heading\"><strong>MIAMI, FL (March 11, 2025)<\/strong> &ndash; <a href=\"http:\/\/minivela.com\">Minivela<\/a>, the bilingual drama shorts platform dedicated to serving Latinos in the U.S. and Latin America, officially launched today on YouTube as <a href=\"https:\/\/www.youtube.com\/@minivelatv\">MinivelaTV<\/a> with a debut lineup of digital shorts featuring soaps, rom-coms, monster-in-laws, and strange happenings.<\/h3>\n<p class=\"wp-block-paragraph\">Produced in collaboration with actor and Minivela co-founder <a href=\"https:\/\/www.instagram.com\/poncecarlos1\/\">Carlos Ponce<\/a>, viral influencer <a href=\"https:\/\/www.tiktok.com\/@haydita_veloz\">Haydita Veloz<\/a>, and <a href=\"https:\/\/www.chicanohollywood.com\/\">Chicano Hollywood<\/a>, the platform\u2019s English and Spanish-language stories are now live on MinivelaTV across <a href=\"https:\/\/www.youtube.com\/@minivelatv\">YouTube<\/a>, <a href=\"https:\/\/www.instagram.com\/minivelatv\/\">Instagram<\/a>, <a href=\"https:\/\/www.tiktok.com\/@minivelatv\">TikTok<\/a>, and <a href=\"https:\/\/x.com\/minivelatv\">X<\/a>.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEven in this initial phase, Minivela is built to scale exponentially, offering advertisers a sophisticated, creative, and innovative platform to engage young Latinos and crossover audiences,\u201d said Manny Ruiz, Minivela Co-Founder and Chief Content Officer.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Minivela Available Now\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/W1cT850oP9Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">Ponce added, \u201cFor content creators and filmmakers, Minivela represents a terrific opportunity to evolve as actors, writers, directors\u2014and, in some cases, to develop stories that can grow into full series or feature films.\u00a0 This unique approach is one of the things that most excites us.\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Inspired by telenovelas, Minivela\u2019s fast-paced, TikTok-style shorts deliver a mix of romantic comedies, original series, supernatural stories, and other intriguing dramas. The family-friendly content is designed for English, Spanish, and bilingual Latinos aged 18-34, reaching audiences through Minivela\u2019s social media channels, connected TV (CTV), and strategic distribution partnerships with adtech giant Numatec and Brilla Media\u2019s proprietary Nuestro Media network. Both <a href=\"https:\/\/numatec.com\/\">Numatec<\/a> and <a href=\"https:\/\/brillamedia.com\/\">Brilla Media<\/a> are key partners in the Minivela joint venture.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Programming Points<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Produced primarily in Miami, Los Angeles, and Texas, and debuting twice weekly, the original scripted Minivelas are the works of content creators who collectively have millions of followers.\u00a0 A cross-section of the Latino diaspora representing Mexican-Americans, Puerto Ricans, Cuban-Americans, and South Americans are among the producers, and actors who are regularly participating in the Minivelas.\u00a0 See <a href=\"https:\/\/youtu.be\/W1cT850oP9Y\">the trailer<\/a>.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The initial group of English-, and Spanish-language Minivelas includes such titles as \u201cWoman Finds Love on the TV Dating Show from Hell\u201d, \u201cHombre compra novia robot para creer celos a su ex\u201d, \u201cChica gamer huye de casa y cae en una trampa peligrosa\u201d, and \u201cNever Forget Valentine\u2019s Day.\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">As part of a partnership with <a href=\"http:\/\/noticiasnewswire.com\">Noticias Newswire<\/a>, the nation\u2019s leading U.S. Hispanic press release wire service, all future drama shorts will be promoted with individual press release distributions that feature more than 200 online guaranteed placements.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cOur approach to promote our stories and our talent will be as broad as it will be relentless,\u201d said Ruiz.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About A Minivela Production, LLC\r\n<\/strong><\/h3>\n<p class=\"wp-block-paragraph\">Co-headquartered in Los Angeles and Miami, A <a href=\"https:\/\/www.minivela.com\/\">Minivela<\/a> Production, LLC is an American Latino-owned and operated company dedicated to producing advertiser-supported digital shorts created by filmmakers and creators for the U.S. Hispanic community, and international markets.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The company is a joint venture between actor <a href=\"https:\/\/www.instagram.com\/poncecarlos1\/\">Carlos Ponce<\/a>, <a href=\"https:\/\/brillamedia.com\/\">Brilla Media<\/a>, and <a href=\"https:\/\/numatec.com\/\">Numatec<\/a>, and features strategic exclusive production partnerships with <a href=\"https:\/\/www.chicanohollywood.com\/\">Chicano Hollywood<\/a>, in the West Coast, and <a href=\"https:\/\/www.tiktok.com\/@haydita_veloz\">Haydita Veloz<\/a>.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Inspired by telenovelas, the TikTok-speed Minivelas primarily targets Latinos 18-34 with content verticals that feature romantic comedies, original series, strange happenings, the supernatural, and even <em>La Mala Suegra<\/em> (The evil mother-in-law).<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The advertiser-supported Minivelas, ranging from 10 to 90 minutes, are developed in collaboration with filmmakers and influencers, featuring content in English, Spanish, or a bilingual mix based on the organic needs of the stories.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The family-friendly digital films are accessible free on Minivela\u2019s <a href=\"https:\/\/www.youtube.com\/@minivelatv\">YouTube<\/a> hub, and social media channels, as well as thru adtech conglomerate, Numatec\u2019s distribution partnerships.\u00a0 Combined with Brilla Media\u2019s Nuestro Media network, brand sponsors are able to secure audiences effectively across digital, CTV, and other platforms.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Brilla Media Ventures<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Brilla Media Ventures provides engaging cultural content for multicultural marketers through its owned and operated platforms, <a href=\"https:\/\/www.nuestrostories.com\/\">Nuestro Stories<\/a>, <a href=\"https:\/\/www.minivela.com\/\">Minivela<\/a>, and Nuestro Studios. Offerings also include programmatic advertising technology services for scalable media delivery, digital shorts, influencer marketing, creative studio services, and brand activations.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Brilla Media is a certified women-owned Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).\u00a0 The company is led by Angela Sustaita-Ruiz, its chairwoman, and Manny Ruiz, creators of Hispanicize, and trailblazers in the Hispanic media, social and influencer marketing industries, the Latino press release wire industry, and the first network of Hispanic print media companies online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mini dramas produced in collaboration with actor and Minivela co-founder Carlos Ponce, viral influencer Haydita Veloz, and West Coast production partner Chicano Hollywood<\/p>\n","protected":false},"author":7,"featured_media":8069,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[10],"topics":[2],"class_list":["post-8068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-streaming-ctv","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Minivela Launches YouTube Drama Shorts Platform, MinivelaTV, Featuring Soaps, Rom-Coms, Malas Suegras, and Strange Happenings | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/minivela-launches-youtube-drama-shorts-platform-minivelatv\/8068\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Minivela Launches YouTube Drama Shorts Platform, MinivelaTV, Featuring Soaps, Rom-Coms, Malas Suegras, and Strange Happenings\" \/>\n<meta property=\"og:description\" content=\"Mini dramas produced in collaboration with actor and Minivela co-founder Carlos Ponce, viral influencer Haydita Veloz, and West Coast production partner Chicano Hollywood\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/minivela-launches-youtube-drama-shorts-platform-minivelatv\/8068\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-11T05:33:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/03\/169minivela2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/minivela-launches-youtube-drama-shorts-platform-minivelatv\\\/8068\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/minivela-launches-youtube-drama-shorts-platform-minivelatv\\\/8068\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Minivela Launches YouTube Drama Shorts Platform, MinivelaTV, Featuring Soaps, Rom-Coms, Malas Suegras, and Strange Happenings\",\"datePublished\":\"2025-03-11T05:33:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/minivela-launches-youtube-drama-shorts-platform-minivelatv\\\/8068\\\/\"},\"wordCount\":738,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/minivela-launches-youtube-drama-shorts-platform-minivelatv\\\/8068\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/03\\\/169minivela2.png\",\"keywords\":[\"TV + Streaming\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/minivela-launches-youtube-drama-shorts-platform-minivelatv\\\/8068\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/minivela-launches-youtube-drama-shorts-platform-minivelatv\\\/8068\\\/\",\"name\":\"Minivela Launches YouTube Drama Shorts Platform, MinivelaTV, Featuring Soaps, Rom-Coms, Malas Suegras, and Strange Happenings | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/minivela-launches-youtube-drama-shorts-platform-minivelatv\\\/8068\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/minivela-launches-youtube-drama-shorts-platform-minivelatv\\\/8068\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/03\\\/169minivela2.png\",\"datePublished\":\"2025-03-11T05:33:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/minivela-launches-youtube-drama-shorts-platform-minivelatv\\\/8068\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/minivela-launches-youtube-drama-shorts-platform-minivelatv\\\/8068\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/minivela-launches-youtube-drama-shorts-platform-minivelatv\\\/8068\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/03\\\/169minivela2.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/03\\\/169minivela2.png\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/minivela-launches-youtube-drama-shorts-platform-minivelatv\\\/8068\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Minivela Launches YouTube Drama Shorts Platform, MinivelaTV, Featuring Soaps, Rom-Coms, Malas Suegras, and Strange Happenings\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Minivela Launches YouTube Drama Shorts Platform, MinivelaTV, Featuring Soaps, Rom-Coms, Malas Suegras, and Strange Happenings | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/minivela-launches-youtube-drama-shorts-platform-minivelatv\/8068\/","og_locale":"en_US","og_type":"article","og_title":"Minivela Launches YouTube Drama Shorts Platform, MinivelaTV, Featuring Soaps, Rom-Coms, Malas Suegras, and Strange Happenings","og_description":"Mini dramas produced in collaboration with actor and Minivela co-founder Carlos Ponce, viral influencer Haydita Veloz, and West Coast production partner Chicano Hollywood","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/minivela-launches-youtube-drama-shorts-platform-minivelatv\/8068\/","og_site_name":"AW360","article_published_time":"2025-03-11T05:33:06+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/03\/169minivela2.png","type":"image\/png"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/minivela-launches-youtube-drama-shorts-platform-minivelatv\/8068\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/minivela-launches-youtube-drama-shorts-platform-minivelatv\/8068\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Minivela Launches YouTube Drama Shorts Platform, MinivelaTV, Featuring Soaps, Rom-Coms, Malas Suegras, and Strange Happenings","datePublished":"2025-03-11T05:33:06+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/minivela-launches-youtube-drama-shorts-platform-minivelatv\/8068\/"},"wordCount":738,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/minivela-launches-youtube-drama-shorts-platform-minivelatv\/8068\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/03\/169minivela2.png","keywords":["TV + Streaming"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/minivela-launches-youtube-drama-shorts-platform-minivelatv\/8068\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/minivela-launches-youtube-drama-shorts-platform-minivelatv\/8068\/","name":"Minivela Launches YouTube Drama Shorts Platform, MinivelaTV, Featuring Soaps, Rom-Coms, Malas Suegras, and Strange Happenings | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/minivela-launches-youtube-drama-shorts-platform-minivelatv\/8068\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/minivela-launches-youtube-drama-shorts-platform-minivelatv\/8068\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/03\/169minivela2.png","datePublished":"2025-03-11T05:33:06+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/minivela-launches-youtube-drama-shorts-platform-minivelatv\/8068\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/minivela-launches-youtube-drama-shorts-platform-minivelatv\/8068\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/minivela-launches-youtube-drama-shorts-platform-minivelatv\/8068\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/03\/169minivela2.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/03\/169minivela2.png","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/minivela-launches-youtube-drama-shorts-platform-minivelatv\/8068\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Minivela Launches YouTube Drama Shorts Platform, MinivelaTV, Featuring Soaps, Rom-Coms, Malas Suegras, and Strange Happenings"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/8068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=8068"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/8068\/revisions"}],"predecessor-version":[{"id":16598,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/8068\/revisions\/16598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/8069"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=8068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=8068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=8068"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=8068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}