{"id":8074,"date":"2025-03-11T20:08:10","date_gmt":"2025-03-12T00:08:10","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/03\/11\/mr-peanut-and-the-planters-nutmobile-are-making-their-film-debut-in-netflixs-the-electric-state\/"},"modified":"2025-03-11T20:08:10","modified_gmt":"2025-03-12T00:08:10","slug":"mr-peanut-and-the-planters-nutmobile-are-making-their-film-debut-in-netflixs-the-electric-state","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/mr-peanut-and-the-planters-nutmobile-are-making-their-film-debut-in-netflixs-the-electric-state\/8074\/","title":{"rendered":"Mr. Peanut, and the Planters NUTmobile, are Making Their Film Debut in Netflix\u2019s \u201cThe Electric State\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Brand mascot. Tastemaker. Style icon. And now, movie star! PLANTERS very own Mr. Peanut is making his film debut in Netflix\u2019s original new film \u201cThe Electric State\u201d on Friday March 14.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Peanut Programming | PLANTERS\u00ae Brand + The Electric State | Netflix\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/ZxEdOG7E7bs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">\u201cThe Electric State\u201d stars actors Chris Pratt and Millie Bobby Brown. Set in an alternate version of the 1990s and in the aftermath of a robot war, a teenager travels across America alongside a robot, a smuggler and the smuggler\u2019s sidekick to find her lost younger brother.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2025\/03\/Planters_TES.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Where does Mr. Peanut come in? According to PLANTERS, the trio encounter the robotic version of Mr. Peanut (voiced by Woody Harrelson) during their adventures.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Planters - Holiday Party (2010, USA)\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/YbFOODXqakw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">Funny enough, the robotic Mr. P is giving us flashbacks of the character\u2019s previous design iterations. Does anyone else remember Mr. Peanut circa 2010 when he was voiced by actor Robert Downey Jr.? Or earlier still, when his design featured a <a href=\"https:\/\/popicon.life\/mr-peanuts-design-mascot-100-years\/\">visibly darker shell<\/a>? Nice to see that in the alternate version of the 1990s, a robotic Mr. Peanut looks awfully like the legume we know and love.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">He&#8217;s not the only PLANTERS icon making an appearance in the film. The PLANTERS NUTmobile also has a starring role: presumably giving its stars a ride to speed up trekking along on this journey. (We will keep our fingers crossed in advance that nothing should go amiss for Mr. Peanut or the NUTmobile. Living through #RIPeanut once was too many times to experience a brand mascot death on screen!)<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2025\/03\/Planters_TES_2.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">I mentioned towards the start of this year that 2025 is shaping up to be the year of the brand mascot. We\u2019re holding fast to that belief here at PopIcon and really excited about where Mr. Peanut\u2019s burgeoning film career will take him next. 2025, Netflix. 2026, the Academy Awards? We know his dapper red carpet looks would land him on every Best Dressed list!<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Congrats to your first major movie role, Mr. Peanut! We\u2019ll be watching on March 14: with a bowl full of PLANTERS peanuts and popcorn for your big streaming debut.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Image credit: PLANTERS\/Hormel Foods Corporation<\/em><\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the Author<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Heather Taylor is the senior writer and editor-in-chief of PopIcon, Advertising Week\u2019s blog about brand mascots. Got a pitch on brand mascots or want to wax nostalgic about characters? Drop her a line at <a href=\"mailto:howveryheather@gmail.com\">howveryheather@gmail.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand mascot. Tastemaker. Style icon. And now, movie star! PLANTERS very own Mr. Peanut is making his film debut in Netflix\u2019s original new film \u201cThe Electric State\u201d on Friday March 14.<\/p>\n","protected":false},"author":7,"featured_media":8075,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-8074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mr. Peanut, and the Planters NUTmobile, are Making Their Film Debut in Netflix\u2019s \u201cThe Electric State\u201d | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/mr-peanut-and-the-planters-nutmobile-are-making-their-film-debut-in-netflixs-the-electric-state\/8074\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mr. Peanut, and the Planters NUTmobile, are Making Their Film Debut in Netflix\u2019s \u201cThe Electric State\u201d\" \/>\n<meta property=\"og:description\" content=\"Brand mascot. 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