{"id":8107,"date":"2025-03-24T01:36:07","date_gmt":"2025-03-24T05:36:07","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/03\/24\/how-can-brands-get-the-most-out-of-shooting-with-influencers\/"},"modified":"2025-03-24T04:50:00","modified_gmt":"2025-03-24T08:50:00","slug":"how-can-brands-get-the-most-out-of-shooting-with-influencers","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/how-can-brands-get-the-most-out-of-shooting-with-influencers\/8107\/","title":{"rendered":"How Can Brands Get the Most out of Shooting With Influencers?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Tom Gent, Co-Founder and Head of Creative, Founder Creative<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The relationship between brands and influencers has never been stronger. Partnering with the right personalities can elevate a brand\u2019s visibility, shift perception and drive serious sales.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to their enormous reach on social media, influencers and celebrities offer brands an instant connection to highly engaged audiences. They\u2019re no longer just individuals; they are brands themselves.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">With awards season, major product launches and viral trends constantly shaping the marketing world, brands are always looking for ways to leverage star power.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">But working with high-profile influencers and celebrities isn\u2019t without its challenges. Tight schedules, brand alignment and a lack of authenticity can all be make or break factors.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">So how can brands make the most of their time with influencers to create campaigns that truly resonate?<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The star holds the power<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Brands often have ambitious ideas when it comes to incorporating influencers into their campaigns. They want eye-catching viral moments that feel fresh and authentic. But one of the biggest hurdles is time, or lack of it.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Influencers and celebrities are constantly juggling commitments, from content shoots and brand deals to personal projects, meaning brands have to work around their availability. In many cases, it\u2019s not about what the brand wants, it\u2019s about what the talent is willing and able to do. This requires brands to be flexible and prepared for last-minute changes.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The key to success? Make it easy for them.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">A great way to maximise an influencer\u2019s impact is by putting them in a setting that feels fresh but still aligns with their brand. Audiences have already seen their polished, curated content, so what\u2019s next?<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Maybe it\u2019s a behind the scenes look, a humorous twist, or an unexpected collaboration. Think about how Clash of Clans placed Erling Haaland in a domestic setting, it was different yet familiar, engaging yet authentic. The same principle applies to influencers.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">By positioning them in a new but relevant environment, brands can create moments that feel unique while still playing to the influencer\u2019s strengths. Additionally, collaborating with influencers on creative concepts rather than dictating the entire process can lead to more compelling and genuine content. Since influencers know their audience best, giving them some creative freedom can result in content that is more likely to resonate and drive engagement. Influencer content works best when brands adapt, stay flexible and trust the creators they work with.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The easier you make it, the better the results.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Stay ready, stay flexible<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">When planning a campaign, consider that influencers may not want to stick to a strict script. Instead of forcing them into something that feels unnatural, let them lean into their own voice and style. They\u2019ve built their audience by being themselves, and their followers expect authenticity. If a brand tries to shoehorn them into something overly scripted or unnatural, people will see right through it.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">At the end of the day, influencers aren\u2019t actors. Long scripted monologues rarely work. Instead keep messaging short, sharp and natural Let them do what they do best, connect with their audience in a way that feels real.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Another tip would be to maximise efficiency.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">If an influencer is only available for an hour, make every second count. Pre-plan shots, use body doubles for secondary content and streamline the creative process to avoid unnecessary delays. If they\u2019re comfortable and engaged, you\u2019ll get the best possible performance.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">So, what\u2019s they key to a successful influencer campaign? Keep things simple, stay flexible and always have a backup plan. Nail those, and your brand could be next in line for a viral moment.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">And remember, collaboration and authenticity are the foundation of a strong influencer-brand relationship. If you can create content that feels true to both the brand and the influencer, audiences will take notice and engage in ways that truly move the needle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s they key to a successful influencer campaign? Keep things simple, stay flexible and always have a backup plan. Nail those, and your brand could be next in line for a viral moment.<\/p>\n","protected":false},"author":7,"featured_media":8108,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-8107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Can Brands Get the Most out of Shooting With Influencers? | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-can-brands-get-the-most-out-of-shooting-with-influencers\/8107\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Can Brands Get the Most out of Shooting With Influencers?\" \/>\n<meta property=\"og:description\" content=\"What\u2019s they key to a successful influencer campaign? 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