{"id":8193,"date":"2025-04-07T12:11:52","date_gmt":"2025-04-07T16:11:52","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/07\/spotify-advertising-easy-elevated-effective\/"},"modified":"2025-04-14T12:09:19","modified_gmt":"2025-04-14T16:09:19","slug":"spotify-advertising-easy-elevated-effective","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/spotify-advertising-easy-elevated-effective\/8193\/","title":{"rendered":"Spotify Advertising: Easy, Elevated, Effective"},"content":{"rendered":"\n

By Helen Myers, Advertising Week Correspondent<\/em><\/p>\n\n\n\n\n\n

Senior Reporter at The Media Leader, Jack Benjamin, led Spotify\u2019s panel on AI and strategy.<\/p>\n\n\n\n\n\n\n\n

Benjamin began by asking the Head of Programmatic Supply EMEA at Google, Andreas Lux-Wellenhof, about the key trends in automation that are shaping the media landscape. To start, Lux-Wellenhof explained that automation is making it easier to serve users with the right message at the right time as consumer behavior changes. He added that buyers are starting tp set up hubs in different places. \u201c<\/p>\n\n\n\n\n

[You]<\/p>\n\n

might want to bring your teams closer together, for example, in a hub, and then be sure that you have the right technology and that the technology in-house is integrated so you can use data from different pockets to address users in these different situations,\u201d he said.<\/p>\n\n\n\n\n\n\n\n

\"\"<\/figure>\n\n

When asked what\u2019s changing in regards to consumer behavior, Spotify\u2019s Global Head of Automation Sales Anne Bouttier stated, \u201cThe content that’s being consumed on the platform. Video has grown massively over the past couple of years. We’re seeing the time spent in focus, as in looking at the screen, and playing around on the Spotify environment, up by nearly 40% in the UK markets just this year.\u201d<\/p>\n\n\n\n\n\n

With the recent unveiling of Spotify\u2019s Ad Exchange, Bouttier spoke on the company\u2019s strategy and goals of this announcement. \u201cTo be the best partner possible to marketers and brands, as well as agencies. We know that the market today is craving easier access, transparency, control, and measurability, and we are gearing towards all those goals with this investment that we’ve made,\u201d she explained.<\/p>\n\n\n\n\n\n\n\n

Lux-Wellenhof spoke on how partnering with spotify enhances Google DV360. \u201cWhat’s exciting about Spotify is that you only have to talk to one partner to have campaigns that run in most European markets<\/p>\n\n\n\n\n

[which]<\/p>\n\n

makes it a lot easier to run campaigns. Everything works the same way in terms of audience, and in terms of measurement across the whole region,\u201d he stated<\/p>\n\n\n\n\n\n\n\n

\"\"<\/figure>\n\n

Motorway\u2019s CMO, Naomi Walkland, added that leveraging platforms like Spotify has been a big advancement for her company. \u201cDigital audio has been a core channel for me. We’ve started to learn and integrate, and we’ve been really thankful for the partners at Spotify for helping us on that journey too.\u201d<\/p>\n\n\n\n\n\n

On the topic of leveraging AI within the business, Walkland advised how AI can seem more daunting than it actually is. \u201cWomen in particular don’t utilize<\/p>\n\n\n\n\n

[AI]<\/p>\n\n

because they feel like it’s cheating, and it’s really not cheating. It’s around empowering you, empowering you to do great work, and also helping the future proofing of your business and the marketing organization as well,\u201d she explained.<\/p>\n\n\n\n\n\n\n\n

\"\"<\/figure>\n\n

Bouttier ended the conversation with what excites her about new AI developments. \u201cWhen it comes to AI, the fact that it can<\/p>\n\n\n\n\n

[be]<\/p>\n\n

applied to every single stage of the media buying process. We touched on creative, it works for media planning, it works for optimization, it supports you in the full process. I\u2019m excited to see what other usage will be developed in the next few months, or probably weeks,\u201d she concluded.<\/p>\n\n\n\n\n

\n\n

Also available as an audio podcast through our Uncommon Thinking podcast series. Subscribe now on your favorite podcast platform:<\/h2>\r\n\n
\n
\"apple<\/figure>\n\n\n\n
\"spotify<\/figure>\n<\/div>\n\n

<\/a><\/p>\n\n\n\n\n\n

\"amazon<\/figure>\n","protected":false},"excerpt":{"rendered":"

Senior Reporter at The Media Leader, Jack Benjamin, led Spotify\u2019s panel on AI and strategy. Benjamin began by asking the Head of Programmatic Supply EMEA at Google, Andreas Lux-Wellenhof, about the key trends in automation that are shaping the media landscape.<\/p>\n","protected":false},"author":7,"featured_media":8194,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[21,7],"topics":[2],"class_list":["post-8193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-2025-partner","tag-storytelling","topics-editorial"],"acf":[],"yoast_head":"\nSpotify Advertising: Easy, Elevated, Effective | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/spotify-advertising-easy-elevated-effective\/8193\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify Advertising: Easy, Elevated, Effective\" \/>\n<meta property=\"og:description\" content=\"Senior Reporter at The Media Leader, Jack Benjamin, led Spotify\u2019s panel on AI and strategy. 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