{"id":8242,"date":"2025-04-14T11:26:30","date_gmt":"2025-04-14T15:26:30","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/14\/reachtv-taps-nielsen-for-ad-measurement-of-live-sports-original-content-in-airports\/"},"modified":"2025-04-14T11:26:30","modified_gmt":"2025-04-14T15:26:30","slug":"reachtv-taps-nielsen-for-ad-measurement-of-live-sports-original-content-in-airports","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/reachtv-taps-nielsen-for-ad-measurement-of-live-sports-original-content-in-airports\/8242\/","title":{"rendered":"ReachTV Taps Nielsen for Ad Measurement Of Live Sports + Original Content in Airports"},"content":{"rendered":"

For the first time, advertisers and agencies can directly compare campaign performance on ReachTV to other publishers across screens, via Nielsen ONE Ads<\/em><\/h1>\n

NEW YORK \u2013 April 14, 2025 \u2013\u00a0<\/strong>ReachTV, the home of live sports and TV for 50+ Million travelers a month, and Nielsen<\/a>, a global leader in audience measurement, data, and analytics, are teaming up to enable a cross-media view of ad performance across 90+ airports in the U.S. With the new integration, advertisers and agencies can compare ad performance on ReachTV across screens, and understand ReachTV\u2019s unique contribution for live sports programming. ReachTV will also integrate Nielsen Media Impact<\/a>, so buyers can build more effective media plans, connect with the right audience, and improve return on media investment.<\/p>\n\n\n\n\n\n

Capturing traveler audience engagement across platforms like ReachTV is critical to understand what audiences are watching wherever they are. Nielsen is uniquely positioned\u00a0to deliver cross-media measurement via\u00a0Nielsen ONE<\/a>, providing the industry with the most comprehensive, trusted insights on audience reach.<\/p>\n\n\n\n\n\n\n\n

\u201cReachTV offers a very unique and desirable audience for brands, reaching people on the move among our 2400+ gates and 750+ venues in airports and 500M+ mobile\/connected devices. As consumers watch live sports and original content throughout the airport journey – from a restaurant, to the gate, to the in-flight experience via wifi, Nielsen is capturing our \u2018on the move\u2019 audience to be discoverable as digital monetizable inventory, through an innovative integration between our services. This first to market service empowers advertisers to understand our audience, leverage cross-media engagement, and maximize media investment through effective planning and share shift analysis,\u201d said Paul Krasinski, Chief Strategy Officer of ReachTV.<\/p>\n\n\n\n\n\n\n\n

\u201cIn the evolving digital landscape, where there are more options than ever, advertisers must be able to quickly discover, evaluate, plan and execute personalized interactions with consumers with efficiency. Integrating ReachTV into Nielsen ONE Ads unlocks a significant piece of the consumer puzzle, providing much-needed clarity of the Travel Consumer Audience, and ultimately helping advertisers make the most informed decisions as they plan and measure their cross platform and publisher campaigns,\u201d said Amilcar Perez, Chief Revenue Officer at Nielsen.<\/p>\n\n\n\n\n\n\n\n

Nielsen continues to innovate to measure consumers wherever they view content and ads. Nielsen\u2019s measurement is powered by person-level data from panels of and backed by the scale of the industry\u2019s largest big data footprint and broadest coverage across digital, linear, streaming, and CTV.<\/p>\n\n\n\n\n\n

About ReachTV<\/strong><\/p>\n\n\n\n\n\n

ReachTV is a free ad-supported streaming television network with more than 50 million viewers per month. The network is distributed in 750 venues, serving 2,400 airport gates, and 500,000 hotel rooms across North America. ReachTV brings together tech, data and storytelling to offer viewers a new connected media experience with shopability, featuring a rich library of live sports, and premium original content. ReachTV\u2019s current content partners include the NFL, the NBA & WNBA, TikTok, LIV Golf, ACC Football, ACC Men\u2019s & Women Basketball, Variety, Hollywood Reporter, Business Traveler, Billboard, Nexstar Media\u2019s CW Network, Stage Access, Drone Racing League, the Harlem Globetrotters, Brinx.TV, and more.<\/p>\n\n\n\n\n\n

About Nielsen<\/strong><\/p>\n\n\n\n\n\n

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences\u2014now and into the future. Learn more at\u00a0www.nielsen.com<\/a>\u00a0and connect with us on social media (X<\/a>,\u00a0LinkedIn<\/a>,\u00a0YouTube<\/a>,\u00a0Facebook<\/a>\u00a0and\u00a0Instagram<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"

For the first time, advertisers and agencies can directly compare campaign performance on ReachTV to other publishers across screens, via Nielsen ONE Ads.<\/p>\n","protected":false},"author":7,"featured_media":8243,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[10],"topics":[2],"class_list":["post-8242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-streaming-ctv","topics-editorial"],"acf":[],"yoast_head":"\nReachTV Taps Nielsen for Ad Measurement Of Live Sports + Original Content in Airports | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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