{"id":8248,"date":"2025-04-07T01:23:12","date_gmt":"2025-04-07T05:23:12","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/07\/retail-media-every-little-touchpoint-helps-in-building-brands\/"},"modified":"2025-04-15T13:05:18","modified_gmt":"2025-04-15T17:05:18","slug":"retail-media-every-little-touchpoint-helps-in-building-brands","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/retail-media-every-little-touchpoint-helps-in-building-brands\/8248\/","title":{"rendered":"Retail Media: Every Little Touchpoint Helps in Building Brands"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>From Advertising Week Europe 2025<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">As media journeys evolve, so do brand-building opportunities. Retail media is emerging as a key player, proving its effectiveness in the wider marketing mix. In this session, Tesco Media\u2014joined by Nestl\u00e9 and Open Mind\u2014explores how brands, agencies, and retail media networks can integrate strategies and win in an era of fragmented consumer journeys.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this session, Tesco Media\u2014joined by Nestl\u00e9 and Open Mind\u2014explores how brands, agencies, and retail media networks can integrate strategies and win in an era of fragmented consumer journeys.<\/p>\n","protected":false},"author":7,"featured_media":8249,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[16],"topics":[2],"class_list":["post-8248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-retail","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 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