{"id":8279,"date":"2025-04-06T04:37:27","date_gmt":"2025-04-06T08:37:27","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/06\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\/"},"modified":"2025-04-16T18:40:26","modified_gmt":"2025-04-16T22:40:26","slug":"beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\/8279\/","title":{"rendered":"Beyond Accessibility: How Brands Are Redefining Inclusion at Advertising Week Europe 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Taylor Morgan, Advertising Week<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">While many sessions at Advertising Week Europe 2025 buzzed with the usual talk of performance metrics and AI-driven innovation, one quieter, more intimate discussion delivered something rarer: a blueprint for building brands that don\u2019t just <em>include<\/em> disabled consumers\u2014they center them.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Titled <em>\u201cBeyond Accessibility: Creating Inclusive Campaigns That Inspire and Innovate,\u201d<\/em> the session was led by Gordon McCulloch, Chief Executive of the Research Institute for Disabled Consumers (RIDC), and featured two trailblazers in inclusive brand work: Craig Noonan, Director of Brand at delivery company Evri, and Karen Fraser, seasoned ad leader and inclusion champion at Credos.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Together, they explored what it <em>really<\/em> means to move past tokenism\u2014and how brands can embrace disability inclusion as both a moral imperative and a business advantage.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>T<\/strong><strong>he Wake-Up Call: Accessibility Isn&rsquo;t Optional<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">McCulloch opened with data that demanded attention:<\/p>\n\n\n\n\n<ul class=\"wp-block-list\">\r\n \t<li><strong>66%<\/strong> of disabled people surveyed said they&rsquo;ve had to <em>change how they shop<\/em> due to inaccessible retail experiences.<\/li>\r\n \t<li><strong>74%<\/strong> said those same experiences made them feel <em>less valued<\/em> as customers.<\/li>\r\n<\/ul>\n<p class=\"wp-block-paragraph\">For context, that\u2019s nearly 16 million people in the UK\u2014roughly the combined population of Scotland, Wales, and all of Ireland. \u201cIf that kind of customer dissatisfaction existed among the non-disabled population,\u201d McCulloch said, \u201cwe\u2019d call it a brand crisis.\u201d<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Evri&rsquo;s Transformation: From Pain Points to Progress<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Craig Noonan shared how delivery giant Evri (formerly Hermes) began taking accessibility seriously\u2014not out of marketing hype, but from <em>external accountability<\/em>. Poor scores from Ofcom and the Citizens Advice Bureau spurred the company to ask tough questions about who it was failing, and why.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">One consumer\u2019s quote hit especially hard: \u201cA missed delivery was a daily reminder of how useless I felt.\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Evri responded by launching a multi-phase accessibility overhaul, partnering with RIDC and building a dedicated disability consumer panel. From allowing extra doorbell time to creating account-level delivery preferences, they didn\u2019t just fix what was broken\u2014they started designing for inclusion from the ground up.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">And the impact? Massive. With 800 million parcels delivered a year\u2014and one in four going to people with accessibility needs\u2014Noonan framed it simply:<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIf we deliver better for those who need us most, we deliver better for everyone.\u201d<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>From Primark to Paralympics: Inclusion in Action<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Karen Fraser brought the brand-side perspective, spotlighting how retailers like <strong>Primark<\/strong> are actively meeting unmet needs through their adaptive clothing line. Not only has the line driven in-store traffic and strong sales, it\u2019s also reshaped how staff interact with customers\u2014proof that inclusive products inspire more inclusive cultures.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Fraser also praised companies like Amazon, Tesco, and M&#038;S for investing in accessible shopping experiences, while calling out Diageo and Procter &#038; Gamble for embedding accessibility into their <em>media planning<\/em>\u2014extending the reach and resonance of campaigns without dramatically increasing cost.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Her message to hesitant brands?<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cYes, the risk of getting it wrong is real. But the opportunity to get it <em>right<\/em> is greater than ever.\u201d<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Turning Campaigns Into Commitments<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">A major theme of the session: how to ensure inclusion doesn\u2019t stop at a single campaign or PR splash.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Noonan warned against the allure of \u201cglossy\u201d one-offs. \u201cYou\u2019ve got to get the undercoat right,\u201d he said. For Evri, that means starting with <strong>structural transformation<\/strong>\u2014then letting communications tell that story.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Fraser agreed, emphasizing <strong>authenticity over aesthetics<\/strong>. The secret? Start early, listen deeply, and involve the community throughout. \u201cPrimark didn\u2019t just launch a product,\u201d she said. \u201cThey co-created it\u2014with real feedback, fittings, and research.\u201d<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What&rsquo;s Next for Inclusive Marketing?<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Asked about the future, Fraser acknowledged the political and social headwinds DEI efforts are facing\u2014but stayed optimistic.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThis moment is temporary. What we\u2019ve started is powerful. If we keep showing how inclusion drives better business, we\u2019ll keep the momentum going.\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Noonan offered a rallying cry of his own, inspired by Barack Obama: \u201cBe the change.\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">He challenged agencies and brands to champion inclusion from the inside out\u2014and even floated the idea of an industry-wide \u201cInclusion Week\u201d where media and ad space is donated to raise awareness and bust myths.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Takeaway<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">This wasn\u2019t a session about compliance. It was about <strong>creativity, commercial opportunity, and cultural responsibility<\/strong>. And it left attendees with a clear message:<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Inclusion isn\u2019t a niche initiative\u2014it\u2019s a core business strategy.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">When you start with people, you end up with better products, stronger brands, and a market that feels seen.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In McCulloch\u2019s words:<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cInvolve disabled people at the beginning\u2014and you\u2019ll create something better for everyone.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While many sessions at Advertising Week Europe 2025 buzzed with the usual talk of performance metrics and AI-driven innovation, one quieter, more intimate discussion delivered something rarer: a blueprint for building brands that don\u2019t just include disabled consumers\u2014they center them.<\/p>\n","protected":false},"author":7,"featured_media":8280,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[22,3],"topics":[2],"class_list":["post-8279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-aweurope-hub","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Beyond Accessibility: How Brands Are Redefining Inclusion at Advertising Week Europe 2025 | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\/8279\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond Accessibility: How Brands Are Redefining Inclusion at Advertising Week Europe 2025\" \/>\n<meta property=\"og:description\" content=\"While many sessions at Advertising Week Europe 2025 buzzed with the usual talk of performance metrics and AI-driven innovation, one quieter, more intimate discussion delivered something rarer: a blueprint for building brands that don\u2019t just include disabled consumers\u2014they center them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\/8279\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-06T08:37:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-16T22:40:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aweurope-2026\/wp-content\/uploads\/sites\/3\/2025\/04\/ID77-Beyond-Accessibility-Creating-Inclusive-Campaigns-That-Inspire-and-Innovate.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\\\/8279\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\\\/8279\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Beyond Accessibility: How Brands Are Redefining Inclusion at Advertising Week Europe 2025\",\"datePublished\":\"2025-04-06T08:37:27+00:00\",\"dateModified\":\"2025-04-16T22:40:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\\\/8279\\\/\"},\"wordCount\":771,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\\\/8279\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/04\\\/ID77-Beyond-Accessibility-Creating-Inclusive-Campaigns-That-Inspire-and-Innovate.png\",\"keywords\":[\"AWEurope Hub\",\"Brands + Marketers\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\\\/8279\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\\\/8279\\\/\",\"name\":\"Beyond Accessibility: How Brands Are Redefining Inclusion at Advertising Week Europe 2025 | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\\\/8279\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\\\/8279\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/04\\\/ID77-Beyond-Accessibility-Creating-Inclusive-Campaigns-That-Inspire-and-Innovate.png\",\"datePublished\":\"2025-04-06T08:37:27+00:00\",\"dateModified\":\"2025-04-16T22:40:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\\\/8279\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\\\/8279\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\\\/8279\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/04\\\/ID77-Beyond-Accessibility-Creating-Inclusive-Campaigns-That-Inspire-and-Innovate.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/04\\\/ID77-Beyond-Accessibility-Creating-Inclusive-Campaigns-That-Inspire-and-Innovate.png\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\\\/8279\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beyond Accessibility: How Brands Are Redefining Inclusion at Advertising Week Europe 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Beyond Accessibility: How Brands Are Redefining Inclusion at Advertising Week Europe 2025 | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\/8279\/","og_locale":"en_US","og_type":"article","og_title":"Beyond Accessibility: How Brands Are Redefining Inclusion at Advertising Week Europe 2025","og_description":"While many sessions at Advertising Week Europe 2025 buzzed with the usual talk of performance metrics and AI-driven innovation, one quieter, more intimate discussion delivered something rarer: a blueprint for building brands that don\u2019t just include disabled consumers\u2014they center them.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\/8279\/","og_site_name":"AW360","article_published_time":"2025-04-06T08:37:27+00:00","article_modified_time":"2025-04-16T22:40:26+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aweurope-2026\/wp-content\/uploads\/sites\/3\/2025\/04\/ID77-Beyond-Accessibility-Creating-Inclusive-Campaigns-That-Inspire-and-Innovate.png","type":"image\/png"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\/8279\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\/8279\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Beyond Accessibility: How Brands Are Redefining Inclusion at Advertising Week Europe 2025","datePublished":"2025-04-06T08:37:27+00:00","dateModified":"2025-04-16T22:40:26+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\/8279\/"},"wordCount":771,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\/8279\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/ID77-Beyond-Accessibility-Creating-Inclusive-Campaigns-That-Inspire-and-Innovate.png","keywords":["AWEurope Hub","Brands + Marketers"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\/8279\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\/8279\/","name":"Beyond Accessibility: How Brands Are Redefining Inclusion at Advertising Week Europe 2025 | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\/8279\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\/8279\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/ID77-Beyond-Accessibility-Creating-Inclusive-Campaigns-That-Inspire-and-Innovate.png","datePublished":"2025-04-06T08:37:27+00:00","dateModified":"2025-04-16T22:40:26+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\/8279\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\/8279\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\/8279\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/ID77-Beyond-Accessibility-Creating-Inclusive-Campaigns-That-Inspire-and-Innovate.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/ID77-Beyond-Accessibility-Creating-Inclusive-Campaigns-That-Inspire-and-Innovate.png","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-accessibility-how-brands-are-redefining-inclusion-at-advertising-week-europe-2025\/8279\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Beyond Accessibility: How Brands Are Redefining Inclusion at Advertising Week Europe 2025"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/8279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=8279"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/8279\/revisions"}],"predecessor-version":[{"id":16660,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/8279\/revisions\/16660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/8280"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=8279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=8279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=8279"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=8279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}