{"id":8330,"date":"2025-04-22T08:42:22","date_gmt":"2025-04-22T12:42:22","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/04\/22\/hotels-com-introduces-worlds-first-ever-spokesbell-bellboy\/"},"modified":"2025-04-22T08:42:22","modified_gmt":"2025-04-22T12:42:22","slug":"hotels-com-introduces-worlds-first-ever-spokesbell-bellboy","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/hotels-com-introduces-worlds-first-ever-spokesbell-bellboy\/8330\/","title":{"rendered":"Hotels.com Introduces World\u2019s First-Ever Spokesbell, Bellboy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Heather Taylor, Editor-in-Chief, PopIcon<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Hotels.com recently teased that something big was coming via TikTok this April \u2014 and that something, as it turns out, is a brand-new mascot named Bellboy.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ding Ding! It&rsquo;s Bellboy!<\/strong><\/h2>\r\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/popicon.life\/wp-content\/uploads\/2025\/04\/9272158-Bellboy_intro.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Bellboy has more than a few titles associated with his new Hotels.com gig. You can refer to him as a brand mascot or an ambassador or a spokesbell, the latter of which he\u2019s proud to say he\u2019s the first one in the world.<\/p>\n\n\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Hotels.com | He&amp;apos;s Bellboy!\" width=\"1240\" height=\"698\" src=\"https:\/\/www.youtube.com\/embed\/-yMNvm2VzZY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&#038;t=1s<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Born on April 21, Bellboy is 18 inches tall and shaped like a bell complete with \u201cding!\u201d sound effects. He\u2019s described as a \u201cdesk clerk with the best perks\u201d in his intro video, musically inclined (he writes and sings his own jingles!) and is somewhat chronically online. Bellboy is a massive travel enthusiast and plans to share his inside scoop on booking discounts available through Hotels.com via social media.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u201cMy friends always say I&#8217;m a bit hotel obsessed. I prefer \u2018hospitality visionary,\u2019\u201d said Bellboy. \u201cFew things bring me more pleasure than watching someone score a free room upgrade or enjoy the same pool for less money than everyone else. That\u2019s why I\u2019ve teamed up with Hotels.com, to help people save up to 20%, earn rewards and get more bang for their brass. Is that how the saying goes?\u201d<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@hotelsdotcom\/video\/7495800618280373546\" data-video-id=\"7495800618280373546\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@hotelsdotcom\" href=\"https:\/\/www.tiktok.com\/@hotelsdotcom?refer=embed\">@hotelsdotcom<\/a> <p>Let Bellboy do the math. Less than 50, more than 0. Members save up to 20% on hundreds of thousands of hotels. You&#8217;re welcome.<\/p> <a target=\"_blank\" title=\"\u266c original sound - Hotels.com\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7495800720990423850?refer=embed\">\u266c original sound &#8211; Hotels.com<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Bellboy, did you just say 20% off?! According to the spokesbell, there are thousands of member-only deals available for up to 20% off on Hotels.com. (For all the non-Hotels.com members reading this\u2026 yes we know 20% is less than 50%. But, as Bellboy explains in yet another catchy TikTok jingle, 20% is also more than 0%.) Travel enthusiasts can expect to hear some of Bellboy\u2019s top hotel hacks and tips for getting the most out of using Hotels.com\u2019s tools \u2014 like Hotel Price Alerts \u2014 on Instagram and TikTok in the coming weeks.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHere at Hotels.com, we\u2019re no strangers to a mascot, and Bellboy fits right in because he\u2019s just as obsessed with helping travelers make smart booking decisions as we are,\u201d said Hari Nair, SVP and General Manager of Hotels.com.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFor example, you may not know we have more than 35,000 last-minute deals on Hotels.com, or that you can now set up a price alert on the app to tell you when a hotel rate drops. Bellboy is going to make sure you know about these tools. It\u2019s about helping people who love to travel get more value and rewards without the hassle.&#8221;<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Special Birthday Treat<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Hotels.com is celebrating Bellboy\u2019s birthday with a rewarding sale for members. Now through May 26, members save 25% or more on hundreds of thousands of hotels through the booking platform. Plus, there\u2019s an opportunity to earn 50% more rewards on bookings.*<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Welcome to the Hotels.com family, Bellboy! We\u2019ll keep our fingers crossed for a crossover commercial starring Captain Obvious and Bellboy \u2014 or at least an opportunity for these two to cross paths on social and generate viral travel memes together.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Image Credit: Hotels.com<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the Author<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Heather Taylor is the senior writer and editor-in-chief of PopIcon, Advertising Week\u2019s blog about brand mascots. Got a pitch on brand mascots or want to wax nostalgic about characters? Drop her a line at <a href=\"mailto:howveryheather@gmail.com\">howveryheather@gmail.com<\/a>.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><em>**Book by 5\/26\/2025 11:59 pm in hotel property local time. Stay between 4\/17\/2025-9\/30\/2025. Member Prices are available to Hotels.com app users and One Key members. Limited availability, blackout periods may apply.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hotels.com recently teased that something big was coming via TikTok this April \u2014 and that something, as it turns out, is a brand-new mascot named Bellboy.<\/p>\n","protected":false},"author":7,"featured_media":8331,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[15],"topics":[2],"class_list":["post-8330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-popicon","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hotels.com Introduces World\u2019s First-Ever Spokesbell, Bellboy | AW360<\/title>\n<meta name=\"robots\" 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